Do you struggle to come up with blog post ideas to keep your blog up to date and interesting? Don’t worry, you’re certainly not alone, in fact, sometimes the idea takes longer to formulate than writing the blog itself. Writer’s [Read More]
Oxford College of Marketing are delighted to announce that we have been awarded 15 additional commendations from The Chartered Institute of Marketing. This is in recognition of our exceptional results for the July 2020 assessment board. CIM Commendations are given [Read More]
A planned approach to marketing helps us to set clear objectives based on the current situation a company is facing. The strategy defines how those objectives will be achieved, including the target market to focus on and how the company [Read More]
Being a ‘beginner’ at anything can feel a bit daunting, especially if you’re entering a brand new field of work. There are so many different pathways when it comes to marketing - it’s really just an umbrella term - so [Read More]
In the current unprecedented pandemic of Covid-19 and indeed even before, many people have been looking at the possibilities of the virtual learning world with increased fervour. Students looking to fit study around a busy schedule have found that there [Read More]
Plan. Do. Check. Act (PDCA). Made popular by Deming in 1950, it’s another one of those models that you look at and think: ‘Yes, that’s obvious.’ The reason it feels obvious is because these four steps are core to so [Read More]
I’ll confess right now: I love the AIDA model. It’s one of those, ‘This is so obvious’ models that it’s easy to dismiss it. Indeed, it frequently gets dismissed and ridiculed. But ignore that criticism. Let me take you through [Read More]
As marketers, to satisfy customers we tailor our marketing activities to meet their needs. This sounds a simple concept until we consider that our market consists of all people or businesses potentially interested in our products and services. It stands [Read More]
After graduating successfully with a CIM Diploma in Marketing Professional, Oxcom student Jack Hardy continued his professional development to become a Chartered Marketer. Jack now shares his experiences of studying as well as the benefits of gaining Chartered status. Jack's [Read More]
This guide is a simple how to do SEO basics for content editors who use a content management system (CMS) – such as Wordpress - to edit websites for their organisation. For some CMS systems, it may not be possible [Read More]
As the UK begins to emerge from lockdown, Oxford College of Marketing is continuing its efforts to support the marketing community as we start to look towards recovery. After the overwhelming and positive response to our Lockdown Lunch and Learn [Read More]
In these unprecedented times, many individuals are adjusting to new ways of working as well as organising their time in different ways. This can also present an opportunity to invest in yourself; including learning new skills and disciplines to support [Read More]
Most students need help increasing motivation to study from time to time. There are so many, less mentally taxing things you could be doing and it’s easy to get distracted or tempted by something else more enjoyable. Our top tips [Read More]
Watch our latest practical marketing webinar where Stephen Pratley shows the potential of automated email campaigns to nurture leads and grow online sales. Implemented Your Automated Email Programme A chasm exists between Marketing and Sales in many organisations with neither side [Read More]
We’re delighted to announce that the College has been awarded 12 additional commendations from The Chartered Institute of Marketing. This is in recognition of our outstanding results for the December 2019 assessment board. CIM Commendations are presented to accredited study [Read More]
As marketers, understanding customer needs is central to what we do. During a recent webinar, we discussed the latest figures from Ardour SEO on the number of daily Google searches that were performed on average in 2020. With this figure [Read More]
Watch our latest practical marketing webinar where Sue Ollerhead looks at how marketers can develop a successful keyword strategy. Every purchase starts with a problem, and with 2 trillion Google searches per day in 2019, your customers are increasingly turning [Read More]
If you’re struggling with your studies, there are plenty of useful online tools to help you regain control. We have put a list together of some of the best free study productivity tools to help you get organised and find a [Read More]
Listening again to our first practical marketing webinar of 2020 where strategic marketing expert Kara Stanford looks at how marketers can ensure they have the right marketing skills for 2020 and beyond. New Year, a new decade and a whole [Read More]
The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types [Read More]
Listen again to our latest practical marketing webinar where Toni Fitch looks at how you can successfully develop a test and learn programme across digital channels. Without undertaking some form of testing, an organisation cannot successfully improve on its performance. [Read More]
Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing qualification can help. [Read More]
We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their [Read More]
Do you feel as though you’re struggling to engage with your email audience? Are you wondering if your email copywriting needs improvement? How can you make your written word stand out amongst the masses of emails everyone seems to be [Read More]
Watch our latest practical marketing webinar where media specialist Daniel Coleman takes a detailed look at the changing media landscape and what this could mean for your future advertising campaigns. Are you concerned about where your advertising is viewed? Whilst [Read More]
It seems like you can’t go anywhere at the moment without somebody talking about Influencer Marketing. Grown-ups do it, kids do it, even dogs and cats do it. So, just how did word of mouth marketing become young again and [Read More]
Marketing automation is changing the face of modern marketing, enabling marketers to build one-to-one cross-channel journeys whilst streamlining their marketing communications with automated processes. Managing all of your channels in one place allows a complete picture of digital interactions across [Read More]
Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing [Read More]
Watch our latest practical marketing webinar, where Scott Allen will be looking at the changing skillset needed for the modern marketer and how you can develop your own career strategy. Modern Marketing can often mean different things to different people. [Read More]
Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help [Read More]
