Marketing automation is changing the face of modern marketing, enabling marketers to build one-to-one cross-channel journeys whilst streamlining their marketing communications with automated processes. Managing all of your channels in one place allows a complete picture of digital interactions across your social, email, web and digital platforms.
Watch this webinar presented by Tahlia King, Certified Pardot specialist, who looks at practical ways to embrace marketing automation in your organisation.
High Performing Marketing Teams Use Marketing Automation
Marketers using marketing automation software tend to outperform those who don’t. According to the Aberdeen Group best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. The stats are quite persuasive.
What Can You Expect From Your Automation Software?
Firstly, be clear that automation is not going to take your job. It will underpin your activity and enhance your interactions and tracking capability, by providing live ROI so you can tweak campaigns to get the best from every single one.
Automation can empower your team to easily:
- track and, engage individual buyers online
- segment your customers and prioritise them based on their fit and likelihood to buy
- filter qualified leads to Sales based on the level of engagement and interest
- measure the revenue contribution of each of your marketing campaigns in real-time.
Automation Is Not Just Email
Although email is a part of marketing automation, its real strength is in being able to create a full and complete picture of every interaction. By understanding how your customers (and potential customers) interact with your organisation, you can create individual experiences and journeys across your channels. During this practical webinar we’ll look at how to apply automation for:
- Email marketing
- Social media
- Landing page creation
- Cross-channel marketing campaigns
- Lead generation
- Lead nurturing and scoring
- Cross-sell and up-sell
- Measuring ROI
- A/B testing
- Website personalisation.
None of these concepts will be unusual to the modern marketer, however, there comes a point that managing one-to-one interactions are impossible for a team to manage alone. Marketing automation empowers these interactions and does the leg-work for you so your team can focus on creating and delivering brilliant strategy and campaigns which deliver ROI.
Tahlia King is a marketing freelancer and Certified Pardot Specialist, specialising in not-for-profit and small business marketing. With over 16 years’ marketing experience, Tahlia has spent the last 10 years working with small businesses, charities and social enterprises to help increase their return on investment with digital marketing, technology and marketing automation.
How To Watch
You can watch the recorded webinar here.