Watch our latest practical marketing webinar where Sue Ollerhead looks at how marketers can develop a successful keyword strategy.

Every purchase starts with a problem, and with 2 trillion Google searches per day in 2019, your customers are increasingly turning to the internet to find the solution. Knowing your customers inside and out and supporting them with key content at every point of their omnichannel journey is key to unlocking competitive advantage.

Unlocking Your Keyword Strategy

During this webinar, you will dive into a world of keywords and learn a series of practical steps to help you to develop and sustain a keyword strategy that aligns with your digital marketing strategy to delivers high-impact results and leads.

Sue Ollerhead BA (Hons), ACIM, DipM, MBA is a consultant, blogger, speaker and lecturer in digital and marketing.

With over 18-years client experience in helping businesses and organisations of all sizes, Sue has led projects in marketing strategy, social media marketing, online marketing campaigns, email marketing, content strategy and PR.

Along with regular guest blogging and speaking engagements, Sue also lectures in the areas of Digital Marketing Essentials, Strategic Marketing, Digital Marketing Planning and Digital Strategy, teaching and supporting marketing professionals who are studying for CIM qualifications. Sue holds an MBA and wrote a dissertation on Social Media Marketing that has since been published.

How To Watch

You can watch the webinar here (please note this will open a new window).

To find out more about Oxford College of Marketing and the digital marketing qualifications we offer, get in touch with our team today. Contact us or call +44 1865 515255.