As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]
Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass rate. Commendations are only awarded to CIM Study Centres who gain a pass rate of 90% or more for an [...]
Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of peer-to-peer reviews are just some of the factors that are leading companies everywhere to invest in their online customer experience. [...]
There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking. However, often we can feel bogged down by the sheer number that are present. So when you come across a model, like the RACE framework that provides refreshingly simple direction, it is certainly not one to [...]
Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards across their qualifications. CIM commendations are awarded to study centres that accomplish a pass rate of 90% or more for [...]
The 5 M's of Marketing is an interesting marketing model which can be used in a number of different ways. It picks up on five different internal elements of the marketing plan which need to be addressed if the plan is going to be successful. The five elements need to be considered as assets which the organisation has committed to [...]
When you’re in a Marketing Manager or Marketing Assistant role in an SME, you’re busy designing and delivering marketing communications, campaigns and projects. However, typically, there are three mistakes tactical marketers are making. If they correct these three mistakes, then they would: Know that the work they were doing was meaningful, relevant and contributing to their organisation’s success Be [...]
Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources - time and money - in an efficient way? This is where Mendelow's Matrix can help make our lives easier and more focused. Introducing Mendelow's Matrix Mendelow (1991) [...]
When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you need to do is decide on a criterion by which to assess your options and a useful approach is to [...]
Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog post and posting it online, then you might want to read on to find out about the content marketing mistakes [...]