What is the Difference Between Paid, Owned and Earned Media?

2021-07-26T12:02:42+01:00

You may have heard of the terms paid, owned and earned media in relation to digital and content marketing strategies. In this post, we will explain what the differences are between the three forms of media and consider how you can utilise them to help grow your online presence.  What is owned media? Owned media refers to any web property [...]

What is the Difference Between Paid, Owned and Earned Media?2021-07-26T12:02:42+01:00

How to Measure Content Marketing Success

2021-06-18T08:56:21+01:00

It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing in relation to your conversion goals. In this post, we will look at how you can calculate your content marketing [...]

How to Measure Content Marketing Success2021-06-18T08:56:21+01:00

Tried and Tested Influencer Collaboration Types

2021-05-24T08:30:43+01:00

Influencer marketing is extremely popular with brands because it is a highly effective advertising tool. Consumers trust recommendations from real people far more than traditional adverts created by brands themselves. Influencers are revered by their followers who want to be just like them, which means using the same products they do.   Influencer collboration can help you grow your brand [...]

Tried and Tested Influencer Collaboration Types2021-05-24T08:30:43+01:00

Selecting the Right Digital Marketing Channels for Your Business: The Validity, Reliability, Effectiveness and Applicability (VREA) Framework

2021-04-23T12:06:04+01:00

There are a number of ways marketers can reach consumers. With the proliferation of digital technology, the choice can be overwhelming. So, how do you decide which digital marketing channels to use? Let’s take a look.  Selecting digital marketing channels doesn’t have to be complicated; the VREA framework (Validity, Reliability, Effectiveness and Applicability) can help you identify where you should [...]

Selecting the Right Digital Marketing Channels for Your Business: The Validity, Reliability, Effectiveness and Applicability (VREA) Framework2021-04-23T12:06:04+01:00

Top LinkedIn Features You Need to Use

2021-04-14T09:55:01+01:00

With 772 million users worldwide, LinkedIn is the must-have social platform for professionals and businesses alike. The platform helps organisations promote themselves and source the best talent. Recently, a host of new and exciting features have been added to LinkedIn. In this post, we take a look at 3 of the best and why you should be using them.  LinkedIn [...]

Top LinkedIn Features You Need to Use2021-04-14T09:55:01+01:00

Three ways to use Hofacker’s 5 Stages of Information Processing

2021-04-06T11:10:11+01:00

In 2000, Professor Charles Hofacker published his book, ‘Internet Marketing’. To set this into context, in the year 2000 the Office for National Statistics reported that 1 in 4 households in the UK was now using the internet, having doubled since 1999. In other words, the internet was still ‘new’ and websites fairly basic. Therefore, when Hofacker published his book, [...]

Three ways to use Hofacker’s 5 Stages of Information Processing2021-04-06T11:10:11+01:00

What is Clubhouse?

2021-03-03T10:13:05+00:00

Clubhouse is an audio-only social media app launched by Paul Davidson and Rohan Seth. According to the website, it’s a “new type of social network based on voice—where people around the world come together to talk, listen and learn from each other in real-time.” Founded in spring 2020 and reportedly valued at $100 million at the time, users had climbed [...]

What is Clubhouse?2021-03-03T10:13:05+00:00

Aligning An Organisation For Success with McKinsey’s 7S

2020-12-16T11:53:11+00:00

In marketing, we understand that each element of our strategy should work together to complement one another in order to reach our set goals. But should we be taking a broader look into how the components within the organisation can be reviewed and realigned to achieve continued success? McKinsey's 7S model identifies seven key components within an organisation that need [...]

Aligning An Organisation For Success with McKinsey’s 7S2020-12-16T11:53:11+00:00

Oxford College of Marketing Secures 6 Additional Commendations From CIM 

2020-12-01T16:13:30+00:00

Oxford College of Marketing are delighted to receive a further 6 commendations from The Chartered Institute of Marketing recognition of the fantastic results for the September 2020 assessment board.  Commendations are awarded to accredited study centres that provide exceptional academic standards, achieving pass rates of 90% or more for a specified CIM module. This is also for where more than [...]

Oxford College of Marketing Secures 6 Additional Commendations From CIM 2020-12-01T16:13:30+00:00

The 4Cs of Integrated Marketing Communications – Your Checklist For Improved Campaigns

2020-11-23T08:25:54+00:00

As people, we are pretty good at spotting when things don’t quite line up or work well together (1980s fashion being the exception to the rule). It jars. It makes us uneasy. We don’t like it even if we aren’t sure what it is that’s ‘not quite right’. Therefore, as marketers we have not just got to be pretty good [...]

The 4Cs of Integrated Marketing Communications – Your Checklist For Improved Campaigns2020-11-23T08:25:54+00:00