The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a successful content marketing strategy. 1. Blog Posts Blog posts are a great way [...]
Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing qualification can help. The Chartered Institute of Marketing (CIM) is the largest organisation for marketing professionals in the world. They offer a range [...]
Advertisements are constantly adapting; marketers are always looking for new ways and means to get messages out to consumers. As people become used to a form of advertising the CTR tends to decline and marketers need to embrace new ways of reaching customers. What Is Native Advertising? Native advertising is paid or sponsored pieces of content which blend in seamlessly [...]
We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their content strategy, only a few understand the importance of having an audio content strategy. The savvy businesses are already exploiting [...]
Do you feel as though you’re struggling to engage with your email audience? Are you wondering if your email copywriting needs improvement? How can you make your written word stand out amongst the masses of emails everyone seems to be receiving on a daily basis? In this technology-driven world, almost everyone is just a step away from their smartphone, tablet [...]
It seems like you can’t go anywhere at the moment without somebody talking about Influencer Marketing, the promotional tactic that is set to grow to a value of $10 billion by 2020 (Adweek, 2018). Grown-ups do it, kids do it, even dogs and cats do it. So, just how did word of mouth marketing become young again and morph into [...]
Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing us to collect, process and utilise data at any stage of planning and delivery of integrated campaigns. What is interesting [...]
Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]
We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]
As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]