Watch our latest PR on Demand webinar that discusses the importance of ethics within PR. The webinar explores why PR practitioners need to understand and apply key ethical principles. It also delves deeper into the four ethical lenses model that can be applied to ensure campaigns are ethical. Why are ethics important within PR? The way in which we carry [...]
In the social media age, brand storytelling has become an important digital marketing strategy. In this post, we explain what brand storytelling is and why it’s so important. We then go on to offer some simple tips for getting started with a compelling brand storytelling strategy. What is brand storytelling? Brand storytelling is a strategy that can help you increase [...]
When approached strategically, brand partnerships can be mutually beneficial, helping both parties to get ahead and sell more products. If you’re looking to enhance your B2B marketing efforts, brand partnerships could be just what you need to take your brand to the next level. In this article, we provide some top tips for building successful brand partnerships in B2B marketing. [...]
Oxford College of Marketing has published the results of their first graduate survey that aimed to gain an understanding of how CIM qualifications have benefitted alumni. Oxcom graduates across all levels of CIM qualifications were surveyed to gain their views on their studies. Professional Marketing Qualifications Support Career Progression Our survey revealed that CIM professional marketing qualifications are invaluable in [...]
One area that students often have questions about when embarking on a Chartered Institute of Marketing qualification is how they will be assessed. We understand that exams can be daunting, but the CIM’s practical assessment framework is designed for the needs of professionals balancing work and study. Depending on the qualification level, assessments are often a combination of online [...]
We are all obsessed with the top of the funnel. Bringing people in the door and acquiring new customers. We’ve always been this way inclined. Haven’t we? To some extent, you can understand why. After all, we can measure the return on advertising spend (ROAS). In fact, we’ve become obsessed with this, and in my mind, it has been to [...]
Why do we need another model? A key part of being an effective marketer is using a framework to plan your marketing. Indeed, it is this ability to plan using a structured approach that can set you apart. The good news is that there is a model that allows you to plan AND review your competitors. As marketing adapted to [...]
The Oxford College of Marketing is delighted to introduce the new CIM Diploma in Sustainable Marketing for 2022. This exciting new degree-level qualification aims to help build an understanding of the key concepts of sustainability. What Does The CIM Diploma in Sustainable Marketing Cover? Marketers have a significant role to play when it comes to sustainability in the workplace. The [...]
After university degrees, qualifications from The Chartered Institute of Marketing are the most sought after by employers. Studying for a University Degree which is accredited by the CIM, can enhance your marketing career and give you the opportunity to gain a professional qualification alongside your marketing degree. As some marketing or business degrees cover core elements of the CIM qualification [...]
As a relatively new social media platform, TikTok is growing in popularity. While the platform is incredibly popular amongst young people the world over, it is becoming increasingly appealing to a more diverse range of demographics. Indeed, many brands are now turning their attention to the short-form video app in a bid to appeal to a younger audience. There are [...]