Being a ‘beginner’ at anything can feel a bit daunting, especially if you’re entering a brand new field of work. There are so many different pathways when it comes to marketing - it’s really just an umbrella term - so it can be tricky to know where to start. This beginner’s toolkit should help you find your feet, and give [...]
Plan. Do. Check. Act (PDCA). Made popular by Deming in 1950, it’s another one of those models that you look at and think: ‘Yes, that’s obvious.’ The reason it feels obvious is because these four steps are core to so many business processes. If you’re interested in making your organisation effective (achieving results) while being efficient (doing it with the [...]
I’ll confess right now: I love the AIDA model. It’s one of those, ‘This is so obvious’ models that it’s easy to dismiss it. Indeed, it frequently gets dismissed and ridiculed. But ignore that criticism. Let me take you through it and help you realise the genius behind its simplicity and, more importantly, how it’s laid the foundation stone for [...]
As marketers, to satisfy customers we tailor our marketing activities to meet their needs. This sounds a simple concept until we consider that our market consists of all people or businesses potentially interested in our products and services. It stands to reason there will be a range of different needs across just one market – so which of those customer [...]
This guide is a simple how to do SEO basics for content editors who use a content management system (CMS) – such as Wordpress - to edit websites for their organisation. For some CMS systems, it may not be possible to edit certain areas of content discussed and they may need support from IT and web developers. Keyword Selection Every [...]
As the UK begins to emerge from lockdown, Oxford College of Marketing is continuing its efforts to support the marketing community as we start to look towards recovery. After the overwhelming and positive response to our Lockdown Lunch and Learn webinar programme, we are delighted to announce we are offering a further 4-week programme designed to equip marketers with the [...]
We’re delighted to announce that the College has been awarded 12 additional commendations from The Chartered Institute of Marketing. This is in recognition of our outstanding results for the December 2019 assessment board. CIM Commendations are presented to accredited study centres that deliver exceptional academic standards, achieving pass rates of 90% or more for a specified module. This is also [...]
As marketers, understanding customer needs is central to what we do. During a recent webinar, we discussed the latest figures from Ardour SEO on the number of daily Google searches that were performed on average in 2020. With this figure coming in at a staggering two trillion, it’s clear to see how more and more of your customers are turning [...]
The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a successful content marketing strategy. 1. Blog Posts Blog posts are a great way [...]
Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing qualification can help. The Chartered Institute of Marketing (CIM) is the largest organisation for marketing professionals in the world. They offer a range [...]