Marketing and Digital Marketing

Why Every Business Should Develop An Audio Content Strategy

2019-07-22T11:40:14+01:00

We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their content strategy, only a few understand the importance of having an audio content strategy. The savvy businesses are already exploiting [...]

Why Every Business Should Develop An Audio Content Strategy2019-07-22T11:40:14+01:00

5 Top Tips for Successful Email Copywriting

2019-04-29T15:36:27+01:00

Do you feel as though you’re struggling to engage with your email audience? Are you wondering if your email copywriting needs improvement? How can you make your written word stand out amongst the masses of emails everyone seems to be receiving on a daily basis? In this technology-driven world, almost everyone is just a step away from their smartphone, tablet [...]

5 Top Tips for Successful Email Copywriting2019-04-29T15:36:27+01:00

Stop, Collaborate and Listen: Driving Influencer Marketing Success

2019-03-08T08:47:15+01:00

It seems like you can’t go anywhere at the moment without somebody talking about Influencer Marketing, the promotional tactic that is set to grow to a value of $10 billion by 2020 (Adweek, 2018). Grown-ups do it, kids do it, even dogs and cats do it. So, just how did word of mouth marketing become young again and morph into [...]

Stop, Collaborate and Listen: Driving Influencer Marketing Success2019-03-08T08:47:15+01:00

Delivering Campaign Success: Moving Beyond Traditional KPIs

2019-04-13T12:12:08+01:00

Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing us to collect, process and utilise data at any stage of planning and delivery of integrated campaigns. What is interesting [...]

Delivering Campaign Success: Moving Beyond Traditional KPIs2019-04-13T12:12:08+01:00

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)

2018-12-03T12:03:16+01:00

Social media is an increasingly popular channel for digital marketing activities.  It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans.  Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)2018-12-03T12:03:16+01:00

Strategic Marketing, Tactical Marketing: Definitions And Differences

2018-12-07T22:51:57+01:00

We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]

Strategic Marketing, Tactical Marketing: Definitions And Differences2018-12-07T22:51:57+01:00

How To Monitor Competitor Activity: Five Simple Tools To Use

2018-10-03T08:42:54+01:00

As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]

How To Monitor Competitor Activity: Five Simple Tools To Use2018-10-03T08:42:54+01:00

Oxford College of Marketing Gain 11 Additional Commendations From CIM

2018-09-30T16:10:51+01:00

Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass rate. Commendations are only awarded to CIM Study Centres who gain a pass rate of 90% or more for an [...]

Oxford College of Marketing Gain 11 Additional Commendations From CIM2018-09-30T16:10:51+01:00

Webinar: Three Tips To Improve Online Customer Experience

2018-09-11T14:05:59+01:00

Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of peer-to-peer reviews are just some of the factors that are leading companies everywhere to invest in their online customer experience. [...]

Webinar: Three Tips To Improve Online Customer Experience2018-09-11T14:05:59+01:00

Using The RACE Framework for Practical Planning

2018-08-06T11:02:25+01:00

There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking.  However, often we can feel bogged down by the sheer number that are present. So when you come across a model, like the RACE framework that provides refreshingly simple direction, it is certainly not one to [...]

Using The RACE Framework for Practical Planning2018-08-06T11:02:25+01:00
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