Marketing and Digital Marketing

Oxford College of Marketing Gains 12 Additional CIM Commendations

2020-03-16T09:16:27+00:00

We’re delighted to announce that the College has been awarded 12 additional commendations from The Chartered Institute of Marketing. This is in recognition of our outstanding results for the December 2019 assessment board. CIM Commendations are presented to accredited study centres that deliver exceptional academic standards, achieving pass rates of 90% or more for a specified module. This is also [...]

Oxford College of Marketing Gains 12 Additional CIM Commendations2020-03-16T09:16:27+00:00

Two trillion problems shared…Do you understand your customer needs?

2020-03-06T10:03:27+00:00

As marketers, understanding customer needs is central to what we do. During a recent webinar, we discussed the latest figures from Ardour SEO  on the number of daily Google searches that were performed on average in 2020. With this figure coming in at a staggering two trillion, it’s clear to see how more and more of your customers are turning [...]

Two trillion problems shared…Do you understand your customer needs?2020-03-06T10:03:27+00:00

5 Types of Content Needed for a Successful Content Marketing Strategy

2019-12-09T11:09:49+00:00

The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a successful content marketing strategy. 1. Blog Posts Blog posts are a great way [...]

5 Types of Content Needed for a Successful Content Marketing Strategy2019-12-09T11:09:49+00:00

5 Benefits Of Gaining A Chartered Institute of Marketing Qualification

2020-01-14T14:36:23+00:00

Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing qualification can help. The Chartered Institute of Marketing (CIM) is the largest organisation for marketing professionals in the world. They offer a range [...]

5 Benefits Of Gaining A Chartered Institute of Marketing Qualification2020-01-14T14:36:23+00:00

Native Advertising: Five Top Tips to Create Great Ads

2019-08-16T08:20:29+01:00

Advertisements are constantly adapting; marketers are always looking for new ways and means to get messages out to consumers. As people become used to a form of advertising the CTR tends to decline and marketers need to embrace new ways of reaching customers. What Is Native Advertising? Native advertising is paid or sponsored pieces of content which blend in seamlessly [...]

Native Advertising: Five Top Tips to Create Great Ads2019-08-16T08:20:29+01:00

Why Every Business Should Develop An Audio Content Strategy

2019-07-22T11:40:14+01:00

We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their content strategy, only a few understand the importance of having an audio content strategy. The savvy businesses are already exploiting [...]

Why Every Business Should Develop An Audio Content Strategy2019-07-22T11:40:14+01:00

5 Top Tips for Successful Email Copywriting

2019-04-29T15:36:27+01:00

Do you feel as though you’re struggling to engage with your email audience? Are you wondering if your email copywriting needs improvement? How can you make your written word stand out amongst the masses of emails everyone seems to be receiving on a daily basis? In this technology-driven world, almost everyone is just a step away from their smartphone, tablet [...]

5 Top Tips for Successful Email Copywriting2019-04-29T15:36:27+01:00

Stop, Collaborate and Listen: Driving Influencer Marketing Success

2020-01-23T15:10:16+00:00

It seems like you can’t go anywhere at the moment without somebody talking about Influencer Marketing. Grown-ups do it, kids do it, even dogs and cats do it. So, just how did word of mouth marketing become young again and morph into digital influencing? And what’s more, just how did it climb the ranks so rapidly to become one of [...]

Stop, Collaborate and Listen: Driving Influencer Marketing Success2020-01-23T15:10:16+00:00

Delivering Campaign Success: Moving Beyond Traditional KPIs

2019-04-13T12:12:08+01:00

Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing us to collect, process and utilise data at any stage of planning and delivery of integrated campaigns. What is interesting [...]

Delivering Campaign Success: Moving Beyond Traditional KPIs2019-04-13T12:12:08+01:00

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)

2018-12-03T12:03:16+00:00

Social media is an increasingly popular channel for digital marketing activities.  It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans.  Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)2018-12-03T12:03:16+00:00