It seems like you can’t go anywhere at the moment without somebody talking about Influencer Marketing, the promotional tactic that is set to grow to a value of $10 billion by 2020 (Adweek, 2018). Grown-ups do it, kids do it, even dogs and cats do it. So, just how did word of mouth marketing become young again and morph into [...]
Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing us to collect, process and utilise data at any stage of planning and delivery of integrated campaigns. What is interesting [...]
Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]
We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]
As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]
Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass rate. Commendations are only awarded to CIM Study Centres who gain a pass rate of 90% or more for an [...]
Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of peer-to-peer reviews are just some of the factors that are leading companies everywhere to invest in their online customer experience. [...]
There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking. However, often we can feel bogged down by the sheer number that are present. So when you come across a model, like the RACE framework that provides refreshingly simple direction, it is certainly not one to [...]
Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards across their qualifications. CIM commendations are awarded to study centres that accomplish a pass rate of 90% or more for [...]
The 5 M's of Marketing is an interesting marketing model which can be used in a number of different ways. It picks up on five different internal elements of the marketing plan which need to be addressed if the plan is going to be successful. The five elements need to be considered as assets which the organisation has committed to [...]