A modern sales funnel is much more than a path to purchase. It's the framework that guides potential customers from their first interaction with your brand through to becoming loyal advocates. But while automation has made it easier than ever [Read More]
Hyper personalisation in marketing is changing how brands connect with customers. While traditional personalisation relies on historical data, hyper personalisation uses artificial intelligence (AI), real-time behaviour and customer insights to deliver highly relevant experiences as they happen. As customer expectations [Read More]
Every business operates in a world powered by data. Every click, scroll and purchase tells a story about your customers, but without the right tools, those stories are easy to miss. This Google Analytics 4 (GA4) guide explains how GA4 [Read More]
Artificial intelligence is rapidly reshaping how marketers plan, create and deliver content and ChatGPT is at the centre of that shift. For many teams, using ChatGPT for marketing is no longer experimental; it’s a practical way to work faster, think [Read More]
As sustainability claims come under increasing scrutiny, understanding the greenwashing rules for marketers has become essential. In 2024, the Digital Markets, Competition and Consumers Act (DMCCA) gave the UK Competition and Markets Authority (CMA) the power to issue penalties of [Read More]
How to use user-generated content is a question that many digital marketers ask when wanting to improve brand reach. User-generated content (UGC) can be extremely beneficial to your brand, providing customers are having positive experiences with your products or services. [Read More]
AI is no longer experimental, tools like ChatGPT have quietly moved from novelty to necessity. What started as a curiosity is now built into everyday platforms like Word, Canva and HubSpot. This ChatGPT playbook explores how marketers and professionals can [Read More]
“AI” has become the star of every marketing technology pitch. Platforms promise intelligence, learning, and game-changing results. But not every tool that claims to use AI truly does, many are driven by automation in marketing, which is reliable and powerful [Read More]
In modern marketing, the line between creativity and technology has all but disappeared. Data shapes storytelling, automation drives efficiency, and artificial intelligence is redefining what marketers can achieve. At the centre of this evolution sits MarTech, the technology that powers [Read More]
AI isn’t just changing how we create conten, it’s changing how we find it. One of the most talked-about tools leading this shift is Perplexity, the AI-powered search engine that delivers direct, cited answers instead of endless lists of links. [Read More]
If you’re in marketing, you’ve probably noticed: AI isn’t just showing up in headlines anymore it’s showing up in your tools, your campaigns and maybe even your competitors’ strategies. One area leading the change is generative AI in marketing, a [Read More]
When you first try AI, it can feel like a bit of magic: type a question and almost instantly, you get a polished, relevant response. But to truly understand how AI creates answers, we need to look behind the curtain. [Read More]
User Generated Content (UGC) has become the currency of modern brands. It’s the social proof that gives your brand authenticity and trust in a way that traditional advertising simply can’t. From customer reviews and unboxing videos to everyday social posts, [Read More]
How does AI support marketing? By giving teams smarter tools for targeting, content and performance, AI helps marketers work more efficiently while leaving strategy, creativity and judgement to humans. Here are three clear ways AI can support marketing teams, explaining [Read More]
What is GPT? GPT is a Generative Pre-trained Transformer, a language model that predicts the next token (piece of text) given previous tokens. ChatGPT builds on this core model with added instructions, safety layers and tools so it behaves more [Read More]
AI in MarTech has become the headline of nearly every marketing technology conversation. New platforms, fresh features and bold promises dominate industry updates. But here’s the reality: AI doesn’t transform marketing just by existing in your stack. The organisations that [Read More]
ChatGPT agents might not be brand new anymore, but they’re becoming harder to ignore. As AI tools start to take on more of the doing, not just the thinking, marketers are beginning to rethink how work gets done. Let’s break [Read More]
AI content tools like ChatGPT and Claude can help you scale faster, but without the right AI brand voice guidelines, your messaging can quickly drift off-brand. A clear and structured approach to tone, phrasing and prompts is key to ensuring AI-generated [Read More]
Artificial Intelligence (AI) is rapidly transforming how organisations operate, from internal efficiencies and customer experiences to marketing personalisation and product innovation. However, this acceleration in adoption is now being met with equally fast-evolving regulatory oversight. With landmark legislation like the [Read More]
The way people search for information is undergoing a change and a transformation and this means we have more tasks to add to our marketing to do lists. Traditional Search Engine Optimisation (SEO) has long been the cornerstone of digital [Read More]
Michael Porter proposed the concept of three generic (or ‘catch all’) strategies in his 1985 book, “Competitive Advantage: Creating and Sustaining Superior Performance”. The basic proposal of Porter's Generic Strategies are that there are three main approaches that organisations can [Read More]
Firstly, to avoid confusion, this blog is about steps to building a more effective ‘buyer personas’ and not ‘user personas’. User personas are usually aimed at those using an end product. This is beneficial if you are in a Product [Read More]
Webinars aren't anything new, but since the pandemic, the reliance on video conferencing tools certainly increased as a way to communicate with clients, colleagues and partners. ‘78% of the large UK businesses agreed that their company ‘could not have survived [Read More]
A good content strategy can give you a strong foundation for many areas of success. When executed correctly it can take you to your correct audience, improve your brand perception and reach, and longer term - depending on the nature [Read More]
Acquiring a CIM qualification is undeniably a significant step forward in both your career and personal growth journey. Nowadays, the CIM offers a diverse array of awards, certificates, and diplomas. Before delving into the specifics, let's first explore the benefits [Read More]
We need information and insight to generate relevant content, products or services, distribution strategies and ultimately a strong relationship with our customers. Ultimately, we need to be able to attract, retain and develop loyalty that leads to advocacy by knowing [Read More]
As the marketing landscape continues to evolve, staying ahead isn’t just an advantage; it’s a necessity. This series of MarTech club webinars will transform your marketing strategy, embracing personalisation while navigating the increasingly stringent data privacy regulations. We’ll also focus [Read More]
So, you’re considering studying a professional qualification - firstly, good for you! Secondly, perhaps you’re now realising that this is a sizable commitment. And you have a home to keep up with, a long commute, kids, a social life, perhaps [Read More]
Did you know that 8 out of 10 Oxcom graduates have been offered a promotion or pay rise within 12 months of completing their qualification? Our Oxcom Alumni Survey is designed to capture insights into how our recent students have [Read More]
Have you ever wondered what sets apart the TikTok sensations from the rest? Look no further because our recent webinar with Lydia Baldwin, "The Secrets to TikTok Success," delved deep into the strategies and techniques essential for conquering the ever-evolving [Read More]
