The Oxford College of Marketing is delighted to introduce the new CIM Diploma in Sustainable Marketing for 2022. This exciting new degree-level qualification aims to help build an understanding of the key concepts of sustainability. What Does The CIM Diploma in Sustainable Marketing Cover? Marketers have a significant role to play when it comes to sustainability in the workplace. The [...]
After university degrees, qualifications from The Chartered Institute of Marketing are the most sought after by employers. Studying for a University Degree which is accredited by the CIM, can enhance your marketing career and give you the opportunity to gain a professional qualification alongside your marketing degree. As some marketing or business degrees cover core elements of the CIM qualification [...]
As a relatively new social media platform, TikTok is growing in popularity. While the platform is incredibly popular amongst young people the world over, it is becoming increasingly appealing to a more diverse range of demographics. Indeed, many brands are now turning their attention to the short-form video app in a bid to appeal to a younger audience. There are [...]
After celebrating another superb set of assessment results for the September assessment board, Oxford College of Marketing have been awarded with 11 additional commendations from The Chartered Institute of Marketing (CIM). The Awarding Body at the CIM has commended us for our exceptional student performance during for the assessment board and also in recognition of our excellent academic practices to [...]
A social media crisis is a scary prospect for any business or marketer. However, with careful planning and the right attitude, it can be dealt with and managed effectively. Our seven steps to prepare for a social media crisis will help you prepare for the worst. What is a Social Media Crisis? A social media crisis is a situation that [...]
The CIM graduation ceremony is a chance for many of our students to celebrate their achievements with their friends, peers, family and loved ones. This year’s ceremony was extra special for another of our recent marketing graduates, Luke Chamberlain who was jointly awarded the Worldwide Top Student Prize from the Chartered Institute of Marketing alongside Vitorria Traglia. This award was [...]
Marketers work in a constantly evolving landscape. To remain successful, it’s vital to stay on top of changing trends and technologies. Marketing is not a skill you can simply master once and use in the same way for life. Those working within this industry must be willing to commit to lifelong learning. This blog will discover ways you can stay [...]
They’re all a key part of Oxford’s newly re-launched Marketing Camp, which we’re excited to be sponsoring. So here we talk to Bethany Joy, organiser of the meet-up, about exactly what’s on offer for local marketers like you… So firstly, what exactly is Marketing Camp? We’re a fun, friendly community of marketers, all based in Oxfordshire, who meet up once [...]
By now, we’re sure you are aware that Content is King; but some content is so popular and provides such benefit to your audience that it can be used again. This category of content is known as evergreen content. To continuously engage with your audiences, a portion of your content will most likely be focussed on trends or current events. [...]
Since I started my career, 38 years ago, on the shop floor of my late Father’s retail optical chain in Glasgow, I have been deeply passionate about customer service, customer experience and putting customers at the heart of all I do. I’ve lived and breathed it in every role I’ve had since including running the multichannel operations for Harrods, Burberry, [...]