Marketing and Digital Marketing

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)

2018-12-03T12:03:16+00:00

Social media is an increasingly popular channel for digital marketing activities.  It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans.  Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)2018-12-03T12:03:16+00:00

Strategic Marketing, Tactical Marketing: Definitions And Differences

2018-12-07T22:51:57+00:00

We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]

Strategic Marketing, Tactical Marketing: Definitions And Differences2018-12-07T22:51:57+00:00

How To Monitor Competitor Activity: Five Simple Tools To Use

2018-10-03T08:42:54+00:00

As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]

How To Monitor Competitor Activity: Five Simple Tools To Use2018-10-03T08:42:54+00:00

Oxford College of Marketing Gain 11 Additional Commendations From CIM

2018-09-30T16:10:51+00:00

Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass rate. Commendations are only awarded to CIM Study Centres who gain a pass rate of 90% or more for an [...]

Oxford College of Marketing Gain 11 Additional Commendations From CIM2018-09-30T16:10:51+00:00

Webinar: Three Tips To Improve Online Customer Experience

2018-09-11T14:05:59+00:00

Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of peer-to-peer reviews are just some of the factors that are leading companies everywhere to invest in their online customer experience. [...]

Webinar: Three Tips To Improve Online Customer Experience2018-09-11T14:05:59+00:00

Using The RACE Framework for Practical Planning

2018-08-06T11:02:25+00:00

There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking.  However, often we can feel bogged down by the sheer number that are present. So when you come across a model, like the RACE framework that provides refreshingly simple direction, it is certainly not one to [...]

Using The RACE Framework for Practical Planning2018-08-06T11:02:25+00:00

Oxford College of Marketing Gains a Further 12 CIM Commendations

2018-07-25T10:15:47+00:00

Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards across their qualifications. CIM commendations are awarded to study centres that accomplish a pass rate of 90% or more for [...]

Oxford College of Marketing Gains a Further 12 CIM Commendations2018-07-25T10:15:47+00:00

How To Use The 5 M’s of Marketing To Review Internal Resources

2018-06-25T11:53:53+00:00

The 5 M's of Marketing is an interesting marketing model which can be used in a number of different ways. It picks up on five different internal elements of the marketing plan which need to be addressed if the plan is going to be successful.  The five elements need to be considered as assets which the organisation has committed to [...]

How To Use The 5 M’s of Marketing To Review Internal Resources2018-06-25T11:53:53+00:00

Three Mistakes Tactical Marketers Make

2018-06-24T11:00:22+00:00

When you’re in a Marketing Manager or Marketing Assistant role in an SME, you’re busy designing and delivering marketing communications, campaigns and projects. However, typically, there are three mistakes tactical marketers are making.   If they correct these three mistakes, then they would: Know that the work they were doing was meaningful, relevant and contributing to their organisation’s success Be [...]

Three Mistakes Tactical Marketers Make2018-06-24T11:00:22+00:00

What Is Mendelow’s Matrix And How Is It Useful?

2018-06-25T13:02:22+00:00

Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources - time and money - in an efficient way?  This is where Mendelow's Matrix can help make our lives easier and more focused. Introducing Mendelow's Matrix Mendelow (1991) [...]

What Is Mendelow’s Matrix And How Is It Useful?2018-06-25T13:02:22+00:00
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