The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a successful content marketing strategy.
1. Blog Posts
Blog posts are a great way of improving your SEO and driving traffic to your website from search engines. This is especially great for SMEs as it can help to reduce advertising spend when done effectively. Create content that is genuinely useful to your target market, helping them to solve a problem or issue they face. Your blog should frame you as an authority in your area, demonstrating your expert knowledge and providing relevant and useful content for your customers.
2. Social Media Posts
Social media platforms, such as Facebook, Instagram and Twitter can help you to nurture your relationships with existing customers and reach out to new audiences.
As well as using social media to advertise your products, services and any promotions you may be running, it’s important to use these platforms to engage with your target audience by providing content that sparks conversation. People will engage with you on social media if your content is entertaining, informative and useful. Be sure to have a good mix of content, post regularly and target your posts carefully to your desired audience.
With a third of all online activity spent watching videos, more people than ever before are engaging with businesses in this way. Videos are a fast way of engaging your target market, adding an easily accessible visual element compared with written content. Try using a variety of videos to engage customers at different stages of the buying cycle, including short informational videos, product demonstrations and useful how-to content.
Upload your videos on YouTube as well as your website and be sure to post them on your social media pages, encouraging people to share them and engage with comments.
4. Case Studies
Case studies are an important types of content because people relate to real-life stories. Using case studies can help potential customers to better understand how your business can add value to their lives or to their business, depending on who your target market is.
Use case studies to demonstrate how your product or service has had a particular benefit on a customer. When considering customers to use in case studies, be sure to ask those for whom your business has had the most significant impact. These people will be most willing to be featured and their passion for your brand will shine through.
You can create blog posts and videos of case studies to reach people in different ways. Ask your featured customers to share them and consider offering an incentive for their participation, such as a freebie or discount.
Infographics are a great visual way of presenting information. If you’re stuck with what to put on your infographics, start with any information that would benefit from a visual aid. Infographics are great for explaining complicated subjects, presenting statistics or showing a diagram of your product. They help people to quickly understand the value of what you are offering in an easily digestible format.
You can share your infographics on social media as well as posting them on your website.
Providing you use them effectively, including these 5 types of content in your content marketing strategy will help you to engage your target market and improve conversions.
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