Watch our latest practical marketing webinar, where Scott Allen will be looking at the changing skillset needed for the modern marketer and how you can develop your own career strategy.

Modern Marketing can often mean different things to different people.  One thing is clear, the marketing team of today is very different from how it used to be. It is now about two types of persona: part-scientist and part-creative – if you put those two together, that’s when you get a stronger team.

The Modern Marketer: Part-Scientist, Part-Creative

By part-scientist, this can mean data analytics; also, financial analysts who tie activity to revenue objectives and enjoy performance-related demands; and tech-savvy marketers who understand automation and web production. While part-creative can mean some of the traditional world mixed in with the new world. For example, content marketers who know how to tell a story and can create very accessible written content across owned as well as paid channels.

This webinar will help you not only think about the skills needed in a modern marketing team, but also your own personal development and career strategy. The presentation looks at how you can transform as a marketer, addressing a number of questions you might be asking yourself.

Some questions include:

  • When is it “safe” to move more towards strategy and leave the tactical/ hands-on tools behind without jeopardising your value as a marketer to the organisation?
  • How do you manage your marketing career in a company that’s very very short term focussed?
  • What experience do you need to build to make move from Manager to Director or Head of Marketing Role?
  • What technical skills are needed to jump to a director position?

Scott Allen is Global Marketing Development & Strategy Director for Microsoft. He leads the global marketing transformation of Microsoft’s large and fast-growing commercial businesses, including Microsoft Azure, Microsoft 365, Dynamics 365, Windows, SQL, Surface, and Visual Studio/Developer Tools.

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To watch this webinar, simply click here.

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