In these unprecedented times, many individuals are adjusting to new ways of working as well as organising their time in different ways. This can also present an opportunity to invest in yourself; including learning new skills and disciplines to support your career.

To support our students and the wider marketing community, Oxford College of Marketing has created a 6-week webinar programme designed to develop your marketing knowledge and skills, ready for the challenges that may lie ahead.

Our 6-week ‘Lockdown Lunch and Learn’ programme is free for any to join and open to studying or non-studying students. The programme runs every Thursday at 12.30pm (BST) from 23rd April, and all the webinar details are listed below with links to register for each one. Don’t worry if you miss any, we’ll post the recordings here too.

 

Building an Effective Content Strategy 

Getting the right message to your audience at the right time is now more crucial than ever. Reaching the right audience with the right content requires an effective content strategy to be developed. During this webinar, you’ll learn how to develop a content strategy that can improve content engagement and support the achievement of your marketing goals.

Red Barrington is Managing Director of Red Star Digital and is also a senior tutor with the Oxford College of Marketing.

Listen again to the webinar here

Download the slides

 

Six Website Checks to Start Today

The world may be on lock-down, but your website never closes. As your 24/7 salesperson, could you use this time to undertake a comprehensive health check with a six-point user-friendly checklist?

Regular checks can help you to discover what’s working or not for your website, audience and business and it is likely that your competitors are already using them. Join us for six short steps you can take today to boost your rankings, increase traffic and maximise ROI.

Sue Ollerhead is a consultant, blogger, speaker and lecturer with Oxford College of Marketing.

 

Listen to the recording

Download the slides here 

 

Improving Online Customer Experience in the Age of Impatience – 7th May 12.30pm

Increasing customer demands, response-time ratings, the power of peer-to-peer review are just some of the factors that are leading companies to invest in the digital customer experience.

In the age of mobile and in the face of increased competition, businesses that are leading from the front with a multichannel approach and streamlined online experiences, are reaping rewards with improved return on investment and delighted customers.

Join us to hear how you can keep on improving your digital customer experience through better understanding your customers’ needs and providing information, answers and content where and when they need it.

Sue Ollerhead is a consultant, blogger, speaker and lecturer with Oxford College of Marketing.

 

Listen to the webinar

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LinkedIn: Not Just Another Social Media Site – 14th May 12.30pm

Whether you are seeking a new role or maintaining your personal brand, LinkedIn is an important tool for any marketing professional as part of their career development.

Join us to see how to maximise your LinkedIn profile to improve your personal brand and drive increased views. We’ll provide tips that can be easily implemented to improve your profile as well as highlighting your key skills and experience. We’ll also look at some of the tools that can be leveraged to support such improvements and enhance your CV.

Joe Shami is a business consultant, trainer and lecturer with Oxford College of Marketing.

Listen to the webinar

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Measuring Marketing Performance: CSFs, Objectives and KPIs – 21st May 12.30pm

Marketing professionals have access to more data than ever before – but just because we can measure all aspects of performance, doesn’t mean we should. This webinar aims to assist marketers in identifying the critical metrics that should be tracked by reviewing the links between critical success factors, marketing objectives and key performance indicators.

Joe Shami is a business consultant, trainer and lecturer with Oxford College of Marketing.

 

Listen to the webinar

Download the slides 

 

 

Digital Dementia – 28th May 12.30pm

The digital environment has presented many new and exciting opportunities for marketers to reach audiences, but it is not without challenges as we are beginning to learn. There is a myriad of research on this subject, starting with Manfred Spitzer, the neuroscientist who first coined the term ‘digital dementia’ and by Oxford-based neuroscientist Baroness Susan Greenfield.

In this short webinar, we will briefly explore the subject of digital dementia and consider the implications for marketers.

Tracey Lee is a marketing consultant, FE Business Lecturer and business trainer, coach and mentor.

 

Click Here To Register

 

 

 

To find out more about Oxford College of Marketing and the marketing qualifications we offer, get in touch with our team today. Contact us via our website or call +44 1865 515255.