As the UK begins to emerge from lockdown, Oxford College of Marketing is continuing its efforts to support the marketing community as we start to look towards recovery.
After the overwhelming and positive response to our Lockdown Lunch and Learn webinar programme, we are delighted to announce we are offering a further 4-week programme designed to equip marketers with the knowledge and skills they need for the future.
Our ‘Marketing Unlocked’ programme will run across the month of June and is free for anyone to join, open to studying and non-studying students. Our weekly sessions will continue each Thursday at 12.30pm (BST) from 4th June and you can find details on all the available sessions below. Don’t worry if you miss any of the sessions, we’ll post the recording on this page after they take place.
Is it time for your business to go live? Using Live Streaming as a pandemic game changer
With Facebook Live viewers increasing by 50% since March, 300 million daily Zoom meeting participants and more than five billion YouTube videos watched every day, many businesses have turned to live streaming during these uncertain times.
Live streaming can be a useful and cost-effective way to communicate with customers and other key groups. In this webinar, we’ll review some of the businesses who have been benefitting from using live streaming and discuss how it can align with your content strategy to achieve your marketing objectives.
Sue Ollerhead is a consultant, blogger, speaker and lecturer with Oxford College of Marketing.
Semiotics: Where There’s Smoke There’s Fire. Decoding The Hidden Message Through The Study of Signs and Symbols – 11th June 12.30pm
Semiotics (the study of signs and symbols) play a key role in determining the success or failure of marketing communications or advertising campaigns. In this webinar, we’ll look at an overview of semiotics and how consumers interpret images, signs and symbols differently. You’ll learn about the relationship between signs, symbols and marketing communications as well as why visual images are an important element in the art of persuasion.
Joe Shami is a business consultant, trainer and lecturer with Oxford College of Marketing.
Have Marketing Models Stood the Test Of Time? 18th June 12.30pm
Marketers love models; however, there can often seem to be a disconnect between marketing theory and the ‘real world’. Some of the popular models that are regularly included in marketing courses are over 50 years old – are they still relevant in today’s multichannel and rapidly changing world?
During this webinar, we’ll look at 5 popular marketing models and how they can be applied to modern marketing activities as well as today’s omnichannel environment.
Red Barrington is Managing Director of Red Star Digital and is also a senior tutor with the Oxford College of Marketing.
How Microsoft Transformed Their Commercial Customer Engagement Through Modern Digital Marketing – 25th June 12.30pm
Digital marketing has presented significant opportunities for B2B marketers but there are still significant challenges that still exist. This webinar looks at how Microsoft undertook its own large-scale B2B customer engagement transformation through modern digital marketing. Four years into this transformation, Scott Allen will tell you what has been achieved, the learnings and how Microsoft has been able to scale this globally.
Scott Allen is Global Marketing Development & Strategy Director for Microsoft. He is part of the Microsoft HQ team that is leading the global marketing transformation of Microsoft’s large and fast-growing commercial businesses, including AI, Microsoft Azure, Microsoft 365, Dynamics 365, Windows, SQL, Surface, and Visual Studio/Developer Tools.