We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what [Read More]
Watch our latest practical marketing webinar where ecommerce expert, James Gurd, will look at how to use exit intent to effectively re-engage users looking to leave your website. With the average ecommerce conversion rate around 2-3% and shopping basket abandonment rates [Read More]
As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools [Read More]
Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass [Read More]
Recruiting great salespeople is a surprisingly difficult task, considering how popular and attractive sales roles can be. Why? Because great salespeople have a sought after mix of characteristics that contribute to their natural success in the role. So what are [Read More]
Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of [Read More]
There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking. However, often we can feel bogged down by the sheer number that are present. So when [Read More]
Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards [Read More]
The 5 M’s of Marketing is a useful marketing model which can be used in a number of different ways. It identifies five different internal elements of the marketing plan which need to be addressed if the plan is going [Read More]
Sales and marketing teams have always been known to have a frayed relationship at best! The stereotypes are clear…but there are ample benefits to be found when the two departments put their heads together and work in sync. Here are [Read More]
Stakeholders are important to identify and manage in order for our businesses and/or projects to have a high chance of success. The project or idea can be affected by those stakeholders involved, and also how the project can in turn [Read More]
Join us on Thursday 26th April at 12.30pm (BST) for our latest practical marketing webinar where Rob Hill, Head of Brand at Pulsar, looks at how marketers can connect social media audience insights to help refine their marketing strategy and [Read More]
We know that no one really loves revising for their exams, in fact, we can’t think of anyone who even likes revision! Although revising is the least fun thing we can think of, we can at least make it as [Read More]
When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you [Read More]
Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog [Read More]
This year’s CIM Graduation Ceremony was a day of celebration for everyone, but for Vimal Patel, it was particularly special. The OXCOM student not only graduated with a CIM Professional Postgraduate Diploma in Marketing, but he also received the CIM [Read More]
Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) [Read More]
Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. [Read More]
Raise your hand if you’ve ever defined a problem or opportunity but then struggle to work out quickly and easily what the options are and how they compare? I imagine a few hands went up there, or you imagined you [Read More]
Oxford College of Marketing have followed up their best-ever Chartered Institute of Marketing exam results by receiving 15 further prestigious commendations. Such commendations are only awarded to CIM study centres that demonstrate outstanding academic standards. The Chartered Institute of Marketing [Read More]
Do you buy everything you see advertised? Or everything you see on display in a shop window or on a website? Most of the time your answer will ‘no’ because that’s not how we shop. We’d quickly run out of [Read More]
Let’s be honest, no one likes doing exams, do they? From the long hours spent studying beforehand to the agonising wait after they’re all finished while you wait for your results, every single aspect of exams can be stressful! So [Read More]
In this blog post, we speak to Oxford College of Marketing Graduate Matthew Cayless about his experiences in gaining his CIM qualification and how his career has excelled since. In 2010 I enrolled onto a CIM Digital Marketing course. Back then [Read More]
It is interesting to note that most new products and services launched onto the market fail to deliver the expected results and there seems to be a lot of debate as to the reasons why. The failure rate seems to [Read More]
Social media has exploded as a platform for marketing businesses. Some business models exist entirely on social media with little or no alternative online presence. Whilst some diligently invest marketing and adverting spend on running successful social media campaigns as [Read More]
No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing. With the advent of the digital age, everything is quick, easy and at your [Read More]
Whether you are undertaking a professional qualification or even a Masters's degree, many students don’t fully understand why they need to include references in their dissertations and assessments. It’s not just to make your life difficult, or to make sure [Read More]
Exams can be a daunting prospect for many students. Revision can be hard and you may be struggling to know how to prepare effectively. This is why we’ve put together our top revision tips to help you achieve success in [Read More]
If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. [Read More]
Kaplan and Norton describe the Balanced Scorecard as a strategic management system emphasising that financial and non-financial measures must be part of the information system at all levels. This requires the balanced scorecard to be cascaded down from the highest [Read More]
