Oxford College of Marketing Blog

Oxford College of Marketing Gains 15 Additional Commendations From CIM

Oxford College of Marketing are delighted to announce that we have been awarded 15 additional commendations from The Chartered Institute of Marketing. This is in recognition of our exceptional results for the July 2020 assessment board. CIM Commendations are given to accredited study centres that deliver outstanding academic standards, achieving pass rates of 90% or more for a specified module. [...]

Oxford College of Marketing Gains 15 Additional Commendations From CIM2020-10-12T08:50:40+01:00

Understanding The 7Ps of The Marketing Mix

A planned approach to marketing helps us to set clear objectives based on the current situation a company is facing. The strategy defines how those objectives will be achieved, including the target market to focus on and how the company will be positioned. So now we need to define the tactics to make this plan happen and that’s where the [...]

Understanding The 7Ps of The Marketing Mix2020-10-08T07:19:54+01:00

5 Beginner Steps To Help Kickstart Your Marketing Career

Being a ‘beginner’ at anything can feel a bit daunting, especially if you’re entering a brand new field of work. There are so many different pathways when it comes to marketing - it’s really just an umbrella term - so it can be tricky to know where to start. This beginner’s toolkit should help you find your feet, and give [...]

5 Beginner Steps To Help Kickstart Your Marketing Career2020-09-14T15:48:17+01:00

OXCOM Students Celebrate 95% Pass Rate For CIM Assessments

Oxford College of Marketing students are celebrating a fantastic set of results for the recent CIM assessment board. Students achieved a 95% pass rate across all CIM qualifications, this compares favourably to the CIM global average pass rate of 89%. Despite the challenging times faced by everyone over the last few months, our students have delivered exceptional results. We are [...]

OXCOM Students Celebrate 95% Pass Rate For CIM Assessments2020-09-11T07:49:45+01:00

The Benefits Online Learning: 5 Reasons to Study Via Virtual Learning

In the current unprecedented pandemic of Covid-19 and indeed even before, many people have been looking at the possibilities of the virtual learning world with increased fervour. Students looking to fit study around a busy schedule have found that there are many benefits to the virtual learning experience that just can’t be found in the traditional classroom setting. Read on [...]

The Benefits Online Learning: 5 Reasons to Study Via Virtual Learning2020-08-24T11:19:56+01:00

How To Continually Improve with PDCA

Plan. Do. Check. Act (PDCA). Made popular by Deming in 1950, it’s another one of those models that you look at and think: ‘Yes, that’s obvious.’ The reason it feels obvious is because these four steps are core to so many business processes. If you’re interested in making your organisation effective (achieving results) while being efficient (doing it with the [...]

How To Continually Improve with PDCA2020-08-06T10:30:38+01:00

Oxford College of Marketing Gains 9 CIM Commendations For Academic Excellence

Oxford College of Marketing has followed up their success for CIM assessments in April with 9 additional CIM commendations. This is in recognition of excellent academic standards across the teaching and assessment support for CIM qualifications. This was the first assessment board that included results for the revised CIM syllabus. The College is delighted to receive commendations for all the [...]

Oxford College of Marketing Gains 9 CIM Commendations For Academic Excellence2020-07-15T09:18:26+01:00

Know Your Marketing Models: AIDA

I’ll confess right now: I love the AIDA model. It’s one of those, ‘This is so obvious’ models that it’s easy to dismiss it. Indeed, it frequently gets dismissed and ridiculed. But ignore that criticism. Let me take you through it and help you realise the genius behind its simplicity and, more importantly, how it’s laid the foundation stone for [...]

Know Your Marketing Models: AIDA2020-07-13T10:39:40+01:00

Finding The Right Customers With The STP Model

As marketers, to satisfy customers we tailor our marketing activities to meet their needs. This sounds a simple concept until we consider that our market consists of all people or businesses potentially interested in our products and services. It stands to reason there will be a range of different needs across just one market – so which of those customer [...]

Finding The Right Customers With The STP Model2020-07-13T10:32:53+01:00

Student Stories: The Path To Chartered Marketer

After graduating successfully with a CIM Diploma in Marketing Professional, Oxcom student Jack Hardy continued his professional development to become a Chartered Marketer. Jack now shares his experiences of studying as well as the benefits of gaining Chartered status. Jack's Story You might be reading this to see if becoming a Chartered is worth your time. Without a doubt, it [...]

Student Stories: The Path To Chartered Marketer2020-06-15T15:19:09+01:00