Oxford College of Marketing Blog

Webinar: Three Tips To Improve Online Customer Experience

2018-09-11T14:05:59+00:00

Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of peer-to-peer reviews are just some of the factors that are leading companies everywhere to invest in their online customer experience. [...]

Webinar: Three Tips To Improve Online Customer Experience2018-09-11T14:05:59+00:00

OXCOM Students Celebrate Superb CIM Exam Results!

2018-09-07T06:53:24+00:00

Oxford College of Marketing students are today celebrating yet another fantastic set of CIM exam results. Our students achieved a superb 95% pass rate across all Chartered Institute of Marketing qualifications for the recent July 2018 examination board. This equals the college’s best-ever results and compares favourably to the global average of 83% across all study centres. Our reputation for outstanding [...]

OXCOM Students Celebrate Superb CIM Exam Results!2018-09-07T06:53:24+00:00

Discovering The Right CIM Diploma For You

2018-08-23T13:30:26+00:00

Join us for our latest qualification webinar on Tuesday 11th September at 12.30pm (BST) where Lead Tutor Red Barrington, looks at the different Diploma qualifications offered by the Chartered Institute of Marketing. With two different types of CIM Diploma now available, this webinar will help you decide which is the right one for you and your career. Selecting Your CIM [...]

Discovering The Right CIM Diploma For You2018-08-23T13:30:26+00:00

Using The RACE Framework for Practical Planning

2018-08-06T11:02:25+00:00

There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking.  However, often we can feel bogged down by the sheer number that are present. So when you come across a model, like the RACE framework that provides refreshingly simple direction, it is certainly not one to [...]

Using The RACE Framework for Practical Planning2018-08-06T11:02:25+00:00

Oxford College of Marketing Gains a Further 12 CIM Commendations

2018-07-25T10:15:47+00:00

Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards across their qualifications. CIM commendations are awarded to study centres that accomplish a pass rate of 90% or more for [...]

Oxford College of Marketing Gains a Further 12 CIM Commendations2018-07-25T10:15:47+00:00

How To Use The 5 M’s of Marketing To Review Internal Resources

2018-06-25T11:53:53+00:00

The 5 M's of Marketing is an interesting marketing model which can be used in a number of different ways. It picks up on five different internal elements of the marketing plan which need to be addressed if the plan is going to be successful.  The five elements need to be considered as assets which the organisation has committed to [...]

How To Use The 5 M’s of Marketing To Review Internal Resources2018-06-25T11:53:53+00:00

OXCOM Students Celebrate 93% Pass Rate For CIM Assessments!

2018-06-24T10:55:22+00:00

Oxford College of Marketing students are once again celebrating CIM assessment success with a 93% pass rate across all Chartered Institute of Marketing qualifications for the April 2018 assessment board. This compares favourably to the overall UK national average of 87%. Our status of delivering exceptional results has continued and we are delighted to have achieved 100% pass rates for [...]

OXCOM Students Celebrate 93% Pass Rate For CIM Assessments!2018-06-24T10:55:22+00:00

Promotional tools: so much choice, where to start?

2018-06-24T10:59:43+00:00

Join us on Wednesday 6th June at 12pm (BST) for our latest practical marketing webinar where Strategic Marketing Consultant, Kara Stanford, looks at how marketers can ensure they select the right promotional tools, both online and offline, for their communications activities. Good promotional strategies can help to develop brand recognition and drive customer acquisition. But with a plethora of promotional tools now [...]

Promotional tools: so much choice, where to start?2018-06-24T10:59:43+00:00

Three Mistakes Tactical Marketers Make

2018-06-24T11:00:22+00:00

When you’re in a Marketing Manager or Marketing Assistant role in an SME, you’re busy designing and delivering marketing communications, campaigns and projects. However, typically, there are three mistakes tactical marketers are making.   If they correct these three mistakes, then they would: Know that the work they were doing was meaningful, relevant and contributing to their organisation’s success Be [...]

Three Mistakes Tactical Marketers Make2018-06-24T11:00:22+00:00

What Is Mendelow’s Matrix And How Is It Useful?

2018-06-25T13:02:22+00:00

Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources - time and money - in an efficient way?  This is where Mendelow's Matrix can help make our lives easier and more focused. Introducing Mendelow's Matrix Mendelow (1991) [...]

What Is Mendelow’s Matrix And How Is It Useful?2018-06-25T13:02:22+00:00
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