Missed our latest PR on Demand Webinar on finding your brands voice? Don’t worry, you can catch up on it here. This webinar explores ways to review and develop brand language. It looks at a variety of topics including what a brand voice is and what it isn’t, exploration of good, bad (and the ugly!) practical examples and they key [...]
When approached strategically, brand partnerships can be mutually beneficial, helping both parties to get ahead and sell more products. If you’re looking to enhance your B2B marketing efforts, brand partnerships could be just what you need to take your brand to the next level. In this article, we provide some top tips for building successful brand partnerships in B2B marketing. [...]
Watch our latest ‘PR Reputation Management’ webinar, with experienced PR practitioner, Dr Jane Tonge. This webinar explores the role of public relations in managing reputation. It looks at how reputations are won and lost as well as the steps organisations need to take to build, maintain and protect their reputation. What Is PR Reputation Management? PR reputation management can be [...]
Oxford College of Marketing has published the results of their first graduate survey that aimed to gain an understanding of how CIM qualifications have benefitted alumni. Oxcom graduates across all levels of CIM qualifications were surveyed to gain their views on their studies. Professional Marketing Qualifications Support Career Progression Our survey revealed that CIM professional marketing qualifications are invaluable in [...]
One area that students often have questions about when embarking on a Chartered Institute of Marketing qualification is how they will be assessed. We understand that exams can be daunting, but the CIM’s practical assessment framework is designed for the needs of professionals balancing work and study. Depending on the qualification level, assessments are often a combination of online [...]
Watch our latest ‘Digital, Audiences And The Drivers of Change For The PR Profession’ webinar, with Chief Executive of Digital Drums Ltd, Steve Dunne. The first in our PR on Demand webinar series, provides an insight into some of the trends PR practitioners need to be mindful of, to ensure that their communications are resonating with their target audiences. The [...]
We are all obsessed with the top of the funnel. Bringing people in the door and acquiring new customers. We’ve always been this way inclined. Haven’t we? To some extent, you can understand why. After all, we can measure the return on advertising spend (ROAS). In fact, we’ve become obsessed with this, and in my mind, it has been to [...]
Why do we need another model? A key part of being an effective marketer is using a framework to plan your marketing. Indeed, it is this ability to plan using a structured approach that can set you apart. The good news is that there is a model that allows you to plan AND review your competitors. As marketing adapted to [...]
Students from The Oxford College of Marketing are celebrating again after they delivered an outstanding 97% overall pass rate in their CIM assessments for the December 2021 board. The CIM global average in the same period was 87% meaning our students achieved overall a 10% higher pass rate. Our status as a leading provider of CIM qualifications was again underlined [...]
The Oxford College of Marketing is delighted to introduce the new CIM Diploma in Sustainable Marketing for 2022. This exciting new degree-level qualification aims to help build an understanding of the key concepts of sustainability. What Does The CIM Diploma in Sustainable Marketing Cover? Marketers have a significant role to play when it comes to sustainability in the workplace. The [...]
