The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a successful content marketing strategy. 1. Blog Posts Blog posts are a great way [...]
Oxford College of Marketing is delighted to gain official recognition as a Chartered Institute of Marketing (CIM) Strategic Partner, underlining the college’s status as the UK’s leading marketing training provider. The Strategic Partnership Programme aims to reward outstanding qualification providers through enhancing their learning propositions as well as further supporting the career prospects of students. As one of only three [...]
Oxford College of Marketing has followed up their superb assessment results for the July 2019 Chartered Institute of Marketing (CIM) assessment board through gaining 11 commendations from the awarding body. This is in recognition of exceptional academic standards for CIM qualifications. Commendations are awarded by CIM to those study centres who gain a 90% plus past rate for a module [...]
Listen again to our latest practical marketing webinar where Toni Fitch looks at how you can successfully develop a test and learn programme across digital channels. Without undertaking some form of testing, an organisation cannot successfully improve on its performance. A test and learn programme is designed to quickly experiment on hypotheses, before measuring and understanding outputs of tests undertaken [...]
Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing qualification can help. The Chartered Institute of Marketing (CIM) is the largest organisation for marketing professionals in the world. They offer a range [...]
Oxford College of Marketing students are celebrating a 97% pass rate for their CIM qualification assessments for the recent July examination board. This compares favourably to the overall CIM global average of 89%. Our reputation for excellent academic results has continued with 100% pass rates being achieved across ten CIM modules. These include modules from CIM Foundation Certificate in Marketing, [...]
Advertisements are constantly adapting; marketers are always looking for new ways and means to get messages out to consumers. As people become used to a form of advertising the CTR tends to decline and marketers need to embrace new ways of reaching customers. What Is Native Advertising? Native advertising is paid or sponsored pieces of content which blend in seamlessly [...]
Improve your marketing knowledge and study skills this summer by joining OXCOM’s free summer marketing study programme. This eight-week webinar programme is designed to provide key study advice as well as getting you up-to-speed on key digital marketing aspects, all before our CIM courses start late September. Our summer study programme is free for anyone to join and open to [...]
We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their content strategy, only a few understand the importance of having an audio content strategy. The savvy businesses are already exploiting [...]
Oxford College of Marketing has followed up their best-ever assessment results for the recent April 2019 CIM examination board with 10 additional CIM commendations. This is in recognition of excellent academic standards across our teaching and support for CIM qualifications. CIM commendations are awarded to study centres who achieve a 90% or more pass rate for a module when a [...]