Being a ‘beginner’ at anything can feel a bit daunting, especially if you’re entering a brand new field of work. There are so many different pathways when it comes to marketing - it’s really just an umbrella term - so it can be tricky to know where to start. This beginner’s toolkit should help you find your feet, and give [...]
Oxford College of Marketing students are celebrating a fantastic set of results for the recent CIM assessment board. Students achieved a 95% pass rate across all CIM qualifications, this compares favourably to the CIM global average pass rate of 89%. Despite the challenging times faced by everyone over the last few months, our students have delivered exceptional results. We are [...]
In the current unprecedented pandemic of Covid-19 and indeed even before, many people have been looking at the possibilities of the virtual learning world with increased fervour. Students looking to fit study around a busy schedule have found that there are many benefits to the virtual learning experience that just can’t be found in the traditional classroom setting. Read on [...]
Plan. Do. Check. Act (PDCA). Made popular by Deming in 1950, it’s another one of those models that you look at and think: ‘Yes, that’s obvious.’ The reason it feels obvious is because these four steps are core to so many business processes. If you’re interested in making your organisation effective (achieving results) while being efficient (doing it with the [...]
Oxford College of Marketing has followed up their success for CIM assessments in April with 9 additional CIM commendations. This is in recognition of excellent academic standards across the teaching and assessment support for CIM qualifications. This was the first assessment board that included results for the revised CIM syllabus. The College is delighted to receive commendations for all the [...]
I’ll confess right now: I love the AIDA model. It’s one of those, ‘This is so obvious’ models that it’s easy to dismiss it. Indeed, it frequently gets dismissed and ridiculed. But ignore that criticism. Let me take you through it and help you realise the genius behind its simplicity and, more importantly, how it’s laid the foundation stone for [...]
As marketers, to satisfy customers we tailor our marketing activities to meet their needs. This sounds a simple concept until we consider that our market consists of all people or businesses potentially interested in our products and services. It stands to reason there will be a range of different needs across just one market – so which of those customer [...]
After graduating successfully with a CIM Diploma in Marketing Professional, Oxcom student Jack Hardy continued his professional development to become a Chartered Marketer. Jack now shares his experiences of studying as well as the benefits of gaining Chartered status. Jack's Story You might be reading this to see if becoming a Chartered is worth your time. Without a doubt, it [...]
This guide is a simple how to do SEO basics for content editors who use a content management system (CMS) – such as Wordpress - to edit websites for their organisation. For some CMS systems, it may not be possible to edit certain areas of content discussed and they may need support from IT and web developers. Keyword Selection Every [...]
Our students are celebrating another set of fantastic assessment results, achieving a 94% pass rate for the April 2020 CIM assessment board! This compares favourably to the CIM global average pass rate of 88% and was Oxford College of Marketing’s largest assessment cohort to date, demonstrating their status as the UK’s leading marketing college. We are delighted to continue our [...]