In these unprecedented times, many individuals are adjusting to new ways of working as well as organising their time in different ways. This can also present an opportunity to invest in yourself; including learning new skills and disciplines to support your career. To support our students and the wider marketing community, Oxford College of Marketing has created a 6-week webinar [...]
Most students need help increasing motivation to study from time to time. There are so many, less mentally taxing things you could be doing and it’s easy to get distracted or tempted by something else more enjoyable. Our top tips are here to help you put an end to procrastination and get motivated to study. 1. Understand why you’re procrastinating [...]
Watch our latest practical marketing webinar where Stephen Pratley shows the potential of automated email campaigns to nurture leads and grow online sales. Implemented Your Automated Email Programme A chasm exists between Marketing and Sales in many organisations with neither side taking prospects from “interested” to “ready to buy”. This webinar shows how simple technology can close some of that gap. [...]
We’re delighted to announce that the College has been awarded 12 additional commendations from The Chartered Institute of Marketing. This is in recognition of our outstanding results for the December 2019 assessment board. CIM Commendations are presented to accredited study centres that deliver exceptional academic standards, achieving pass rates of 90% or more for a specified module. This is also [...]
As marketers, understanding customer needs is central to what we do. During a recent webinar, we discussed the latest figures from Ardour SEO on the number of daily Google searches that were performed on average in 2020. With this figure coming in at a staggering two trillion, it’s clear to see how more and more of your customers are turning [...]
Watch our latest practical marketing webinar where Sue Ollerhead looks at how marketers can develop a successful keyword strategy. Every purchase starts with a problem, and with 2 trillion Google searches per day in 2019, your customers are increasingly turning to the internet to find the solution. Knowing your customers inside and out and supporting them with key content at [...]
Students from Oxford College of Marketing are celebrating an exceptional set of examination results, achieving a 98% pass rate for recent CIM December 2019 assessment board. This equals our best-ever results and when compared to the CIM global average pass rate of 88%, underlines the College’s credentials for delivering outstanding results. Our reputation for achieving academic excellence has continued through [...]
If you’re struggling with your studies, there are plenty of useful online tools to help you regain control. We have put a list together of some of the best free study productivity tools to help you get organised and find a solution to every study problem you might face. For organisation: Soshiku Soshiku is a useful web tool that helps you [...]
Listening again to our first practical marketing webinar of 2020 where strategic marketing expert Kara Stanford looks at how marketers can ensure they have the right marketing skills for 2020 and beyond. New Year, a new decade and a whole raft of information about the skills we might need for our careers into the future. So, as professional marketers what [...]
The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a successful content marketing strategy. 1. Blog Posts Blog posts are a great way [...]