Delegates from Oxford College of Marketing are celebrating success with a 97% pass rate for all CIM qualification assessments for the recent July assessment board. This compares to the CIM global average of 91%. Our reputation as the most supportive college was once again underlined with 100% pass rates being achieved across 14 CIM modules. Congratulations to our students studying [...]
They’re all a key part of Oxford’s newly re-launched Marketing Camp, which we’re excited to be sponsoring. So here we talk to Bethany Joy, organiser of the meet-up, about exactly what’s on offer for local marketers like you… So firstly, what exactly is Marketing Camp? We’re a fun, friendly community of marketers, all based in Oxfordshire, who meet up once [...]
By now, we’re sure you are aware that Content is King; but some content is so popular and provides such benefit to your audience that it can be used again. This category of content is known as evergreen content. To continuously engage with your audiences, a portion of your content will most likely be focussed on trends or current events. [...]
Since I started my career, 38 years ago, on the shop floor of my late Father’s retail optical chain in Glasgow, I have been deeply passionate about customer service, customer experience and putting customers at the heart of all I do. I’ve lived and breathed it in every role I’ve had since including running the multichannel operations for Harrods, Burberry, [...]
You may have heard of the terms paid, owned and earned media in relation to digital and content marketing strategies. In this post, we will explain what the differences are between the three forms of media and consider how you can utilise them to help grow your online presence. What is owned media? Owned media refers to any web property [...]
Oxford College of Marketing is delighted to have received 12 additional commendations from The Chartered Institute of Marketing recognition of the fantastic results for the April 2021 assessment board. Commendations are awarded to accredited study centres that provide exceptional academic standards, achieving pass rates of 90% or more for a specified CIM module. This is also for where more than [...]
It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing in relation to your conversion goals. In this post, we will look at how you can calculate your content marketing [...]
Students from Oxford College of Marketing Students are celebrating a fantastic 97% pass rate for all CIM qualification assessments for the recent April assessment board. This compares favourably to the CIM global average of 91% Our reputation for excellent academic results has continued with 100% pass rates being achieved across 12 CIM modules. Congratulations to our students studying Foundation Certificate [...]
Influencer marketing is extremely popular with brands because it is a highly effective advertising tool. Consumers trust recommendations from real people far more than traditional adverts created by brands themselves. Influencers are revered by their followers who want to be just like them, which means using the same products they do. Influencer collboration can help you grow your brand [...]
Watch our latest practical marketing webinar where Edmund Bradford looks at how marketers can drive sustainability. Importance of Sustainability in Marketing There has been an explosion of interest in sustainability. Over $30 trillion has now poured into sustainable companies from investors. Governments around the world are laying out decarbonization targets, companies like Unilever are demanding much more action from their [...]