Oxford College of Marketing Blog

Should We Question Traditional Strategic Marketing Planning Models?

2017-11-20T11:28:11+00:00

Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) should be a structured approach, based on carrying out the following steps: Situation Analysis (where are we now?) Objectives (where [...]

Should We Question Traditional Strategic Marketing Planning Models? 2017-11-20T11:28:11+00:00

3 Key Customer Experience Metrics You Should Be Measuring

2017-10-30T09:59:20+00:00

Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. No matter what sphere your business is in, it is now more important than ever to be constantly measuring your [...]

3 Key Customer Experience Metrics You Should Be Measuring 2017-10-30T09:59:20+00:00

How to Create Middle of the Funnel (MOFU) Content for Lead Generation

2017-10-05T10:25:34+00:00

Raise your hand if you’ve ever defined a problem or opportunity but then struggle to work out quickly and easily what the options are and how they compare? I imagine a few hands went up there, or you imagined you raised your hand so you didn’t look like a weirdo in the office. I ask this question because this is [...]

How to Create Middle of the Funnel (MOFU) Content for Lead Generation 2017-10-05T10:25:34+00:00

Oxford College of Marketing Celebrate 15 Commendations from Chartered Institute of Marketing

2017-10-02T11:36:26+00:00

Oxford College of Marketing have followed up their best-ever Chartered Institute of Marketing exam results by receiving 15 further prestigious commendations. Such commendations are only awarded to CIM study centres that demonstrate outstanding academic standards. The Chartered Institute of Marketing only award commendations to study centres who achieve a 90% pass rate or higher for each specified module that forms [...]

Oxford College of Marketing Celebrate 15 Commendations from Chartered Institute of Marketing 2017-10-02T11:36:26+00:00

Free live class: Selecting the Right Social Media Tools for Your Business

2017-09-21T01:04:47+00:00

Find out what it’s like to study for the Oxford College of Marketing Diploma in Digital Marketing at our free live class on 27 September at 12.30pm. This foundation degree-level course aims to provide students with the experience and knowledge they need to succeed in digital marketing. Our live class will give you the opportunity to not only experience our qualification [...]

Free live class: Selecting the Right Social Media Tools for Your Business 2017-09-21T01:04:47+00:00

OXCOM celebrate best-ever CIM exam results!

2017-09-08T09:05:59+00:00

Oxford College of Marketing are celebrating their best-ever results for Chartered Institute of Marketing examinations! Our hardworking students achieved a superb 95% pass rate across CIM and CAM qualifications for the recent July examination board – compared to the global average of 83% for CIM and CAM qualifications. Our reputation for outstanding CIM exam results has continued with 100% pass [...]

OXCOM celebrate best-ever CIM exam results! 2017-09-08T09:05:59+00:00

Free Live Class: Undertaking an Effective Digital Marketing Audit

2017-08-21T11:41:42+00:00

Join us on 6 September at 12.30pm (BST) to get a taster of the new CIM Digital Diploma in Professional Marketing with our free live class! Oxford College of Marketing launched the exciting new degree-level qualification last month, which is the new professional standard in digital marketing from the CIM. Our live class will give you the opportunity to not [...]

Free Live Class: Undertaking an Effective Digital Marketing Audit 2017-08-21T11:41:42+00:00

Six Steps to Successful Sales Funnel Content Creation

2017-08-02T13:52:07+00:00

Do you buy everything you see advertised? Or everything you see on display in a shop window or on a website? Most of the time your answer will ‘no’ because that’s not how we shop. We’d quickly run out of money for starters, and research shows that 81% of shoppers conduct online research before making big purchases and B2B researchers [...]

Six Steps to Successful Sales Funnel Content Creation 2017-08-02T13:52:07+00:00

OXCOM Launches new CIM Digital Diploma in Professional Marketing!

2017-07-19T10:42:59+00:00

Oxford College of Marketing are delighted to announce that we will commence delivery of the new CIM Digital Diploma in Professional Marketing from September 2017. This exciting new degree-level qualification is the CIM new professional standard in Digital Marketing. Developed following extensive global research, the CIM Digital Diploma in Professional Marketing is designed to progression from other Level 4 digital [...]

OXCOM Launches new CIM Digital Diploma in Professional Marketing! 2017-07-19T10:42:59+00:00

How to do Marketing Planning Under Tough Circumstances

2017-07-03T12:01:16+00:00

I’m not going to beat around the bush: if you want your marketing to work, then you need to have a plan. However, we live in the world of “now”. We all have clients or bosses who want us to “deliver results fast”. They all agree that marketing planning is great but…”Can you do some marketing now?” When faced with [...]

How to do Marketing Planning Under Tough Circumstances 2017-07-03T12:01:16+00:00

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