The 5 M's of Marketing is an interesting marketing model which can be used in a number of different ways. It picks up on five different internal elements of the marketing plan which need to be addressed if the plan is going to be successful. The five elements need to be considered as assets which the organisation has committed to [...]
Oxford College of Marketing students are once again celebrating CIM assessment success with a 93% pass rate across all Chartered Institute of Marketing qualifications for the April 2018 assessment board. This compares favourably to the overall UK national average of 87%. Our status of delivering exceptional results has continued and we are delighted to have achieved 100% pass rates for [...]
Join us on Wednesday 6th June at 12pm (BST) for our latest practical marketing webinar where Strategic Marketing Consultant, Kara Stanford, looks at how marketers can ensure they select the right promotional tools, both online and offline, for their communications activities. Good promotional strategies can help to develop brand recognition and drive customer acquisition. But with a plethora of promotional tools now [...]
When you’re in a Marketing Manager or Marketing Assistant role in an SME, you’re busy designing and delivering marketing communications, campaigns and projects. However, typically, there are three mistakes tactical marketers are making. If they correct these three mistakes, then they would: Know that the work they were doing was meaningful, relevant and contributing to their organisation’s success Be [...]
Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources - time and money - in an efficient way? This is where Mendelow's Matrix can help make our lives easier and more focused. Introducing Mendelow's Matrix Mendelow (1991) [...]
Join us on Thursday 26th April at 12.30pm (BST) for our latest practical marketing webinar where Rob Hill, Head of Brand at Pulsar, looks at how marketers can connect social media audience insights to help refine their marketing strategy and segmentation. Over the last 10 years, audience insights and research have become increasingly sophisticated with the addition of new techniques [...]
We know that no one really loves revising for their exams, in fact, we can’t think of anyone who even likes revision! Although revising is the least fun thing we can think of, we can at least make it as easy as possible for ourselves to learn all of the information, and that’s where making good exam revision notes comes [...]
Join us on Friday 23rd March at 12.30pm (GMT) for our latest practical marketing webinar where Brad Young, Head of Financial Category Partnerships at Time Inc. UK, discusses the implications on brands of consumers increasing distrust of social media. From Russian Sabotage to fake news and clickbait, it’s not hard to see why in its most recent ‘Trust Barometer’ survey, Edelman found that social media companies have [...]
Oxford College of Marketing have followed up their recent examination success and have been rewarded by The Chartered Institute of Marketing (CIM) with a further 14 prestigious commendations. The College achieved an overall pass rate of 95% for the recent December 2017 assessment board, which included 100% pass rates across 15 CIM and CAM modules. CIM has recognised this achievement [...]
When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you need to do is decide on a criterion by which to assess your options and a useful approach is to [...]
