Join us on Thursday 25th April at 12.30pm (BST) for our latest practical marketing webinar where media specialist Daniel Coleman will take a detailed look at the changing media landscape and what this could mean for your future advertising campaigns. Are you concerned about where your advertising is viewed? Whilst we have seen huge changes in how we all consume [...]
We’re delighted to announce that the College has been awarded a further 14 commendation from The Chartered Institute of Marketing. This is in recognition of our success for the recent December 18 assessment board. Oxford College of Marketing achieved a 95% pass rate for the December 2018 examination board, which included 100% pass rates across 12 different CIM modules – [...]
It seems like you can’t go anywhere at the moment without somebody talking about Influencer Marketing, the promotional tactic that is set to grow to a value of $10 billion by 2020 (Adweek, 2018). Grown-ups do it, kids do it, even dogs and cats do it. So, just how did word of mouth marketing become young again and morph into [...]
We’re delighted to announce that the OXCOM Certificate in Digital Marketing has been fully recognised by Chartered Institute of Marketing. CIM has mapped our qualification against their unique Professional Marketing Competencies, which set the standard for marketing within the industry. Our Certificate in Digital Marketing is designed to guide students through the key fundamentals of digital marketing; including digital campaign [...]
Marketing automation is changing the face of modern marketing, enabling marketers to build one-to-one cross-channel journeys whilst streamlining their marketing communications with automated processes. Managing all of your channels in one place allows a complete picture of digital interactions across your social, email, web and digital platforms. Join us at 12:30pm on Thursday 7th March for our latest practical marketing [...]
Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing us to collect, process and utilise data at any stage of planning and delivery of integrated campaigns. What is interesting [...]
Oxford College of Marketing students today are celebrating an exceptional set of results for the recent CIM assessment board. Students achieved a 95% pass rate across all CIM qualifications, from Foundation Certification through to Marketing Leadership Programme. The results also compare favourably to the CIM global average pass rate, which was 85%. We are delighted to have maintained our reputation for [...]
Join us on Thursday 31st January at 12.30pm for our latest practical marketing webinar, where Scott Allen will be looking at the changing skill set needed for the modern marketer and how you can develop your own career strategy. Modern Marketing can often mean different things to different people. One thing is clear, the marketing team of today is very [...]
Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]
We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]