Oxford College of Marketing Blog

The 4Cs of Integrated Marketing Communications – Your Checklist For Improved Campaigns

As people, we are pretty good at spotting when things don’t quite line up or work well together (1980s fashion being the exception to the rule). It jars. It makes us uneasy. We don’t like it even if we aren’t sure what it is that’s ‘not quite right’. Therefore, as marketers we have not just got to be pretty good [...]

The 4Cs of Integrated Marketing Communications – Your Checklist For Improved Campaigns2020-11-23T08:25:54+00:00

OXCOM Students Achieve 94% Pass Rate For Latest CIM Assessment Board

Students from Oxford College of Marketing are celebrating another superb set of assessment results, achieving a 94% pass rate for CIM September assessment board. The CIM provided this additional assessment board as a further opportunity for learners for the 2019 syllabus to submit assessments due to the Covid-19 pandemic. While fewer students chose to submit assessments on this occasion, we [...]

OXCOM Students Achieve 94% Pass Rate For Latest CIM Assessment Board2020-11-06T08:15:37+00:00

How To Easily Generate Blog Post Ideas That Engage Your Audience

Do you struggle to come up with blog post ideas to keep your blog up to date and interesting? Don’t worry, you’re certainly not alone, in fact, sometimes the idea takes longer to formulate than writing the blog itself. Writer’s block is common, especially if you think you have written everything there is to write about your niche, but we [...]

How To Easily Generate Blog Post Ideas That Engage Your Audience2020-10-21T15:51:28+01:00

Oxford College of Marketing Gains 15 Additional Commendations From CIM

Oxford College of Marketing are delighted to announce that we have been awarded 15 additional commendations from The Chartered Institute of Marketing. This is in recognition of our exceptional results for the July 2020 assessment board. CIM Commendations are given to accredited study centres that deliver outstanding academic standards, achieving pass rates of 90% or more for a specified module. [...]

Oxford College of Marketing Gains 15 Additional Commendations From CIM2020-10-12T08:50:40+01:00

Understanding The 7Ps of The Marketing Mix

A planned approach to marketing helps us to set clear objectives based on the current situation a company is facing. The strategy defines how those objectives will be achieved, including the target market to focus on and how the company will be positioned. So now we need to define the tactics to make this plan happen and that’s where the [...]

Understanding The 7Ps of The Marketing Mix2020-10-08T07:19:54+01:00

5 Beginner Steps To Help Kickstart Your Marketing Career

Being a ‘beginner’ at anything can feel a bit daunting, especially if you’re entering a brand new field of work. There are so many different pathways when it comes to marketing - it’s really just an umbrella term - so it can be tricky to know where to start. This beginner’s toolkit should help you find your feet, and give [...]

5 Beginner Steps To Help Kickstart Your Marketing Career2020-09-14T15:48:17+01:00

OXCOM Students Celebrate 95% Pass Rate For CIM Assessments

Oxford College of Marketing students are celebrating a fantastic set of results for the recent CIM assessment board. Students achieved a 95% pass rate across all CIM qualifications, this compares favourably to the CIM global average pass rate of 89%. Despite the challenging times faced by everyone over the last few months, our students have delivered exceptional results. We are [...]

OXCOM Students Celebrate 95% Pass Rate For CIM Assessments2020-09-11T07:49:45+01:00

The Benefits Online Learning: 5 Reasons to Study Via Virtual Learning

In the current unprecedented pandemic of Covid-19 and indeed even before, many people have been looking at the possibilities of the virtual learning world with increased fervour. Students looking to fit study around a busy schedule have found that there are many benefits to the virtual learning experience that just can’t be found in the traditional classroom setting. Read on [...]

The Benefits Online Learning: 5 Reasons to Study Via Virtual Learning2020-08-24T11:19:56+01:00

How To Continually Improve with PDCA

Plan. Do. Check. Act (PDCA). Made popular by Deming in 1950, it’s another one of those models that you look at and think: ‘Yes, that’s obvious.’ The reason it feels obvious is because these four steps are core to so many business processes. If you’re interested in making your organisation effective (achieving results) while being efficient (doing it with the [...]

How To Continually Improve with PDCA2020-11-19T12:43:31+00:00

Oxford College of Marketing Gains 9 CIM Commendations For Academic Excellence

Oxford College of Marketing has followed up their success for CIM assessments in April with 9 additional CIM commendations. This is in recognition of excellent academic standards across the teaching and assessment support for CIM qualifications. This was the first assessment board that included results for the revised CIM syllabus. The College is delighted to receive commendations for all the [...]

Oxford College of Marketing Gains 9 CIM Commendations For Academic Excellence2020-07-15T09:18:26+01:00