A modern sales funnel is much more than a path to purchase. It's the framework that guides potential customers from their first interaction with your brand through to becoming loyal advocates. But while automation has made it easier than ever [Read More]
Internal communications has evolved from simply sharing company updates to becoming one of the most important functions within modern organisations. As businesses navigate AI, hybrid working, organisational change and digital transformation, effective internal communications helps employees understand not just what [Read More]
Hyper personalisation in marketing is changing how brands connect with customers. While traditional personalisation relies on historical data, hyper personalisation uses artificial intelligence (AI), real-time behaviour and customer insights to deliver highly relevant experiences as they happen. As customer expectations [Read More]
If you're studying towards the CIM Level 6 Diploma in Professional & Digital Marketing, you'll need to choose three CIM Diploma electives alongside the mandatory Strategy and Planning module. With nine electives available, there's no single "best" choice. The right [Read More]
Every business makes assumptions about its customers. Will they pay this price? Will this email encourage them to click? Does this messaging actually resonate? Traditionally, the only way to answer those questions was to launch a campaign and see what [Read More]
Choosing the right qualification can do more than strengthen your marketing knowledge, it can help you build confidence, apply new skills in the workplace and open the door to career progression. For Neave Ritchie, studying with Oxford College of Marketing [Read More]
AI is in the tools you use, the content you see and probably somewhere in your workflow already. When it comes to generative AI for marketers, expectations are shifting quickly. But here’s the thing, most marketers aren’t using it particularly [Read More]
At its core, generative AI is a type of artificial intelligence that does not just analyse data but creates new outputs from patterns in that data. Understanding how marketers use generative AI has become increasingly important as these tools move [Read More]
Generative AI is now embedded in everyday marketing. Blogs, emails, social posts, landing pages and even strategy documents are drafted using it. Used well, it saves time and sharpens thinking. Used carelessly, using generative AI for content can quietly erode [Read More]
Studying while working full-time is never easy, especially when your career path hasn’t followed a traditional route. For many marketing and communications professionals, skills are built through experience first, with theory and formal recognition coming later. In this blog, one [Read More]
