Oxford College of Marketing Blog

Three Mistakes Tactical Marketers Make

2018-05-09T09:05:23+00:00

When you’re in a Marketing Manager or Marketing Assistant role in an SME, you’re busy designing and delivering marketing communications, campaigns and projects. However, typically, there are three mistakes tactical marketers are making.   If they correct these three mistakes, then they would: Know that the work they were doing was meaningful, relevant and contributing to their organisation’s success Be [...]

Three Mistakes Tactical Marketers Make 2018-05-09T09:05:23+00:00

What Is Mendelow’s Matrix And How Is It Useful?

2018-04-23T16:31:10+00:00

Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources - time and money - in an efficient way?  This is where Mendelow's Matrix can help make our lives easier and more focused. Introducing Mendelow's Matrix Mendelow (1991) [...]

What Is Mendelow’s Matrix And How Is It Useful? 2018-04-23T16:31:10+00:00

Webinar: How To Use Social Media Audience Insights To Drive Your Marketing Strategy

2018-04-16T10:14:55+00:00

Join us on Thursday 26th April at 12.30pm (BST) for our latest practical marketing webinar where Rob Hill, Head of Brand at Pulsar, looks at how marketers can connect social media audience insights to help refine their marketing strategy and segmentation. Over the last 10 years, audience insights and research have become increasingly sophisticated with the addition of new techniques [...]

Webinar: How To Use Social Media Audience Insights To Drive Your Marketing Strategy 2018-04-16T10:14:55+00:00

4 Actionable Tips To Make Your Exam Revision Notes Even Better

2018-03-19T10:49:49+00:00

We know that no one really loves revising for their exams, in fact, we can’t think of anyone who even likes revision! Although revising is the least fun thing we can think of, we can at least make it as easy as possible for ourselves to learn all of the information, and that’s where making good exam revision notes comes [...]

4 Actionable Tips To Make Your Exam Revision Notes Even Better 2018-03-19T10:49:49+00:00

Webinar: A ‘Crisis of Trust’ in Social Media – The Potential Implications for Marketers and the Media

2018-03-14T11:19:09+00:00

Join us on Friday 23rd March at 12.30pm (GMT) for our latest practical marketing webinar where Brad Young, Head of Financial Category Partnerships at Time Inc. UK, discusses the implications on brands of consumers increasing distrust of social media. From Russian Sabotage to fake news and clickbait, it’s not hard to see why in its most recent ‘Trust Barometer’ survey, Edelman found that social media companies have [...]

Webinar: A ‘Crisis of Trust’ in Social Media – The Potential Implications for Marketers and the Media 2018-03-14T11:19:09+00:00

Oxford College of Marketing Gains 14 More Prestigious CIM Commendations

2018-03-06T10:46:22+00:00

Oxford College of Marketing have followed up their recent examination success and have been rewarded by The Chartered Institute of Marketing (CIM) with a further 14 prestigious commendations. The College achieved an overall pass rate of 95% for the recent December 2017 assessment board, which included 100% pass rates across 15 CIM and CAM modules. CIM has recognised this achievement [...]

Oxford College of Marketing Gains 14 More Prestigious CIM Commendations 2018-03-06T10:46:22+00:00

Evaluating Strategic Options Using SAF Strategy Model

2018-02-25T10:42:43+00:00

When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you need to do is decide on a criterion by which to assess your options and a useful approach is to [...]

Evaluating Strategic Options Using SAF Strategy Model 2018-02-25T10:42:43+00:00

Webinar: What’s Happened To Facebook? The Key Changes Marketers Need To Know

2018-02-15T10:36:29+00:00

Join us on Wednesday 28th February at 12.30pm (GMT) for our latest practical marketing webinar where Laura Boundy, a freelance marketing professional, discusses the impact of the latest Facebook algorithm changes. Last month Mark Zuckerberg announced a major Facebook algorithm change that will transform the way that businesses use the platform in the future. The changes see Facebook heading back to its social network roots, [...]

Webinar: What’s Happened To Facebook? The Key Changes Marketers Need To Know 2018-02-15T10:36:29+00:00

OXCOM Students Score Exceptional CIM Exam Results!

2018-02-09T07:26:26+00:00

Oxford College of Marketing are celebrating another superb set of CIM exam results with students achieving a 95% pass rate for both CIM and CAM December 2017 exam board. This compares to the global average pass rate reported by CIM of 84%. Our reputation for delivering outstanding examination results has continued, with students achieving a 95% pass rate across the [...]

OXCOM Students Score Exceptional CIM Exam Results! 2018-02-09T07:26:26+00:00

4 Content Marketing Mistakes You Could Be Making

2018-01-15T15:18:38+00:00

Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog post and posting it online, then you might want to read on to find out about the content marketing mistakes [...]

4 Content Marketing Mistakes You Could Be Making 2018-01-15T15:18:38+00:00

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