You may have heard of the terms paid, owned and earned media in relation to digital and content marketing strategies. In this post, we will explain what the differences are between the three forms of media and consider how you can utilise them to help grow your online presence. What is owned media? Owned media refers to any web property [...]
Oxford College of Marketing is delighted to have received 12 additional commendations from The Chartered Institute of Marketing recognition of the fantastic results for the April 2021 assessment board. Commendations are awarded to accredited study centres that provide exceptional academic standards, achieving pass rates of 90% or more for a specified CIM module. This is also for where more than [...]
It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing in relation to your conversion goals. In this post, we will look at how you can calculate your content marketing [...]
Students from Oxford College of Marketing Students are celebrating a fantastic 97% pass rate for all CIM qualification assessments for the recent April assessment board. This compares favourably to the CIM global average of 91% Our reputation for excellent academic results has continued with 100% pass rates being achieved across 12 CIM modules. Congratulations to our students studying Foundation Certificate [...]
Influencer marketing is extremely popular with brands because it is a highly effective advertising tool. Consumers trust recommendations from real people far more than traditional adverts created by brands themselves. Influencers are revered by their followers who want to be just like them, which means using the same products they do. Influencer collboration can help you grow your brand [...]
Watch our latest practical marketing webinar where Edmund Bradford looks at how marketers can drive sustainability. Importance of Sustainability in Marketing There has been an explosion of interest in sustainability. Over $30 trillion has now poured into sustainable companies from investors. Governments around the world are laying out decarbonization targets, companies like Unilever are demanding much more action from their [...]
Oxford College of Marketing (Oxcom) are delighted to announce a new partnership with Junior Achievement Young Enterprise (JAYE) Malta Foundation. As a member of Junior Achievement (JA) worldwide, JAYE Malta Foundation aims to equip young people with the business skills needed to succeed through a variety of practical, educational programmes. These programmes aim to inspire young people to develop their [...]
There are a number of ways marketers can reach consumers. With the proliferation of digital technology, the choice can be overwhelming. So, how do you decide which digital marketing channels to use? Let’s take a look. Selecting digital marketing channels doesn’t have to be complicated; the VREA framework (Validity, Reliability, Effectiveness and Applicability) can help you identify where you should [...]
With 772 million users worldwide, LinkedIn is the must-have social platform for professionals and businesses alike. The platform helps organisations promote themselves and source the best talent. Recently, a host of new and exciting features have been added to LinkedIn. In this post, we take a look at 3 of the best and why you should be using them. LinkedIn [...]
In 2000, Professor Charles Hofacker published his book, ‘Internet Marketing’. To set this into context, in the year 2000 the Office for National Statistics reported that 1 in 4 households in the UK was now using the internet, having doubled since 1999. In other words, the internet was still ‘new’ and websites fairly basic. Therefore, when Hofacker published his book, [...]