Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]
We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]
Join us on Friday 9th November at 12.30pm (GMT) for our latest practical marketing webinar where ecommerce expert, James Gurd, will look at how to use exit intent to effectively re-engage users looking to leave your website. With the average ecommerce conversion rate around 2-3% and shopping basket abandonment rates typically above 60%, every single ecommerce website has conversion inefficiencies that need [...]
As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]
Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass rate. Commendations are only awarded to CIM Study Centres who gain a pass rate of 90% or more for an [...]
Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of peer-to-peer reviews are just some of the factors that are leading companies everywhere to invest in their online customer experience. [...]
Oxford College of Marketing students are today celebrating yet another fantastic set of CIM exam results. Our students achieved a superb 95% pass rate across all Chartered Institute of Marketing qualifications for the recent July 2018 examination board. This equals the college’s best-ever results and compares favourably to the global average of 83% across all study centres. Our reputation for outstanding [...]
Join us for our latest qualification webinar on Tuesday 11th September at 12.30pm (BST) where Lead Tutor Red Barrington, looks at the different Diploma qualifications offered by the Chartered Institute of Marketing. With two different types of CIM Diploma now available, this webinar will help you decide which is the right one for you and your career. Selecting Your CIM [...]
There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking. However, often we can feel bogged down by the sheer number that are present. So when you come across a model, like the RACE framework that provides refreshingly simple direction, it is certainly not one to [...]
Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards across their qualifications. CIM commendations are awarded to study centres that accomplish a pass rate of 90% or more for [...]