Advertisements are constantly adapting; marketers are always looking for new ways and means to get messages out to consumers. As people become used to a form of advertising the CTR tends to decline and marketers need to embrace new ways of reaching customers. What Is Native Advertising? Native advertising is paid or sponsored pieces of content which blend in seamlessly [...]
Improve your marketing knowledge and study skills this summer by joining OXCOM’s free summer marketing study programme. This eight-week webinar programme is designed to provide key study advice as well as getting you up-to-speed on key digital marketing aspects, all before our CIM courses start late September. Our summer study programme is free for anyone to join and open to [...]
We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their content strategy, only a few understand the importance of having an audio content strategy. The savvy businesses are already exploiting [...]
Oxford College of Marketing has followed up their best-ever assessment results for the recent April 2019 CIM examination board with 10 additional CIM commendations. This is in recognition of excellent academic standards across our teaching and support for CIM qualifications. CIM commendations are awarded to study centres who achieve a 90% or more pass rate for a module when a [...]
Are you thinking about undertaking a professional qualification? Or are you already studying for your CIM qualification? Review our latest webinar to find out more about the revised CIM 2019 syllabus, including updated qualifications and modules. After undertaking extensive research with employers, students and study centres, CIM has updated the content across the majority of their qualifications. The revised syllabus [...]
Students from Oxford College of Marketing are celebrating an outstanding set of examination results, achieving a 98% pass rate for CIM April 2019 assessment board. This marks our best-ever results and compares favourably to the CIM global pass rate of 83%. We are delighted to exceed our reputation for producing outstanding CIM assessment results with 100% pass rates being achieved [...]
Join us on Friday 24th May at 12.30pm (BST) for our latest practical marketing webinar where inbound marketing expert Alex Hutson, will look at how you can successfully create a marketing measurement system using Google Analytics. It is now more important than ever for marketers to demonstrate the ROI of their activities. This webinar will provide a step-by-step guide to [...]
Do you feel as though you’re struggling to engage with your email audience? Are you wondering if your email copywriting needs improvement? How can you make your written word stand out amongst the masses of emails everyone seems to be receiving on a daily basis? In this technology-driven world, almost everyone is just a step away from their smartphone, tablet [...]
Join us on Thursday 25th April at 12.30pm (BST) for our latest practical marketing webinar where media specialist Daniel Coleman will take a detailed look at the changing media landscape and what this could mean for your future advertising campaigns. Are you concerned about where your advertising is viewed? Whilst we have seen huge changes in how we all consume [...]
We’re delighted to announce that the College has been awarded a further 14 commendation from The Chartered Institute of Marketing. This is in recognition of our success for the recent December 18 assessment board. Oxford College of Marketing achieved a 95% pass rate for the December 2018 examination board, which included 100% pass rates across 12 different CIM modules – [...]