If you're studying towards the CIM Level 6 Diploma in Professional & Digital Marketing, you'll need to choose three CIM Diploma electives alongside the mandatory Strategy and Planning module. With nine electives available, there's no single "best" choice. The right [Read More]
The foundation for any effective marketing plan is clear, SMART objectives. These will provide direction for all stakeholders, the ability to track performance and refocus actions to achieve the business end goals – whether these are for setting up a [Read More]
Recruiting great salespeople is a surprisingly difficult task, considering how popular and attractive sales roles can be. Why? Because great salespeople have a sought after mix of characteristics that contribute to their natural success in the role. So what are [Read More]
Sales and marketing teams have always been known to have a frayed relationship at best! The stereotypes are clear…but there are ample benefits to be found when the two departments put their heads together and work in sync. Here are [Read More]
No matter what you are selling, every sales cycle has 3 points in common. These ‘sink or swim’ points define the success or failure of that sale; and every salesperson needs to be able to recognise to control those moments. [Read More]
A sale is a negotiation between you and the customer. It’s the sales person’s aim to persuade the customer that purchasing this product or service is the best option. With many people the obvious benefits aren’t enough and they need [Read More]
In sales, first impressions are everything, not just for the customer but for the sales person also. There are two ways in which sales people assess a situation; intuitively and deliberatively. The former is based on the very first impression, [Read More]
Sales and marketing have always been at odds with each other in the past. But in this day and age it is more important than ever to bring the two teams together to create more powerful, targeting sales and marketing [Read More]
In this new digital age, customers are becoming busier, wiser and more skeptical than ever before. And in order to keep up with the changing customer profile, the traditional sales funnel has had to evolve and grow to accommodate these [Read More]
The management and implementation of sales is a vital contributor to the success of any organisation. Therefore, having a simple but clear plan in place for the sales activities is important. With that in mind, we take a look at [Read More]
It’s inevitable in sales that you will win some and you will lose some. Not every customer is aligned with your company’s thinking and sometimes it just wasn't meant to be. But for the most part, these lost customers don’t [Read More]
In any organisation, the sales department plays a pivotal role in the success of the business. The unique and important role of sales in an organisation is to bridge the gap between the potential customer’s needs and the products/services that [Read More]
The digital shift is well and truly upon us. It’s been promised (or threatened, depending on your view point!) for the last few decades, and in 2014 we can officially declare ourselves in the ‘digital age’. So what does that [Read More]
In any business to customer (B to C) situation, there are four main factors that will influence a buyer’s decision to make the sale, and understanding these factors allows us to integrate them in our sales and marketing efforts. Leveraging [Read More]
For many years now there has been debate as to whether sales and marketing are completely separate entities working in competition with each other, or are just two sides of the same coin equally contributing to the same outcome. In [Read More]
