In the social media age, brand storytelling has become an important digital marketing strategy. In this post, we explain what brand storytelling is and why it’s so important. We then go on to offer some simple tips for getting started with a compelling brand storytelling strategy. What is brand storytelling? Brand storytelling is a strategy that can help you increase [...]
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So far Red Barrington has created 278 blog entries.
Oxford College of Marketing students are celebrating another fantastic set of results for the recent CIM assessment board. Students achieved a 97% pass rate across all CIM qualifications, comparing favourably to the over CIM pass rate of 89% Our reputation for delivering outstanding results has continued with students achieving 100% pass rates across 13 modules in total. Congratulations to our [...]
Missed our latest PR on Demand Webinar on finding your brands voice? Don’t worry, you can catch up on it here. This webinar explores ways to review and develop brand language. It looks at a variety of topics including what a brand voice is and what it isn’t, exploration of good, bad (and the ugly!) practical examples and they key [...]
When approached strategically, brand partnerships can be mutually beneficial, helping both parties to get ahead and sell more products. If you’re looking to enhance your B2B marketing efforts, brand partnerships could be just what you need to take your brand to the next level. In this article, we provide some top tips for building successful brand partnerships in B2B marketing. [...]
Watch our latest ‘PR Reputation Management’ webinar, with experienced PR practitioner, Dr Jane Tonge. This webinar explores the role of public relations in managing reputation. It looks at how reputations are won and lost as well as the steps organisations need to take to build, maintain and protect their reputation. What Is PR Reputation Management? PR reputation management can be [...]
Oxford College of Marketing has published the results of their first graduate survey that aimed to gain an understanding of how CIM qualifications have benefitted alumni. Oxcom graduates across all levels of CIM qualifications were surveyed to gain their views on their studies. Professional Marketing Qualifications Support Career Progression Our survey revealed that CIM professional marketing qualifications are invaluable in [...]
One area that students often have questions about when embarking on a Chartered Institute of Marketing qualification is how they will be assessed. We understand that exams can be daunting, but the CIM’s practical assessment framework is designed for the needs of professionals balancing work and study. Depending on the qualification level, assessments are often a combination of online [...]
Watch our latest ‘Digital, Audiences And The Drivers of Change For The PR Profession’ webinar, with Chief Executive of Digital Drums Ltd, Steve Dunne. The first in our PR on Demand webinar series, provides an insight into some of the trends PR practitioners need to be mindful of, to ensure that their communications are resonating with their target audiences. The [...]
We are all obsessed with the top of the funnel. Bringing people in the door and acquiring new customers. We’ve always been this way inclined. Haven’t we? To some extent, you can understand why. After all, we can measure the return on advertising spend (ROAS). In fact, we’ve become obsessed with this, and in my mind, it has been to [...]
Why do we need another model? A key part of being an effective marketer is using a framework to plan your marketing. Indeed, it is this ability to plan using a structured approach that can set you apart. The good news is that there is a model that allows you to plan AND review your competitors. As marketing adapted to [...]