The foundation for any effective marketing plan is clear, SMART objectives. These will provide direction for all stakeholders, the ability to track performance and refocus actions to achieve the business end goals – whether these are for setting up a new small business venture, planning a small, short-term project or writing a significant long-term strategic plan. The acronym SMART has [...]
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Our students are celebrating a superb set of results for the latest CIM assessment board. Delegates achieved a 97% pass rate across all CIM qualifications, which compares positively to the over CIM pass rate of 89%. Once again, the College has delivered a set of exceptional results with students achieving 100% pass rates across 11 CIM modules. Huge congratulations to [...]
Oxford College of Marketing are delighted to be awarded with 8 new commendations from The Chartered Institute of Marketing in recognition of our excellent academic standards with teaching and support for CIM qualifications. These commendations have been awarded for the April 2022 assessment results. CIM Commendations are awarded to accredited study centres that deliver exceptional academic standards, achieving pass rates [...]
Watch our latest PR on Demand webinar that discusses the importance of ethics within PR. The webinar explores why PR practitioners need to understand and apply key ethical principles. It also delves deeper into the four ethical lenses model that can be applied to ensure campaigns are ethical. Why are ethics important within PR? The way in which we carry [...]
In the social media age, brand storytelling has become an important digital marketing strategy. In this post, we explain what brand storytelling is and why it’s so important. We then go on to offer some simple tips for getting started with a compelling brand storytelling strategy. What is brand storytelling? Brand storytelling is a strategy that can help you increase [...]
Oxford College of Marketing students are celebrating another fantastic set of results for the recent CIM assessment board. Students achieved a 97% pass rate across all CIM qualifications, comparing favourably to the over CIM pass rate of 89% Our reputation for delivering outstanding results has continued with students achieving 100% pass rates across 13 modules in total. Congratulations to our [...]
Missed our latest PR on Demand Webinar on finding your brands voice? Don’t worry, you can catch up on it here. This webinar explores ways to review and develop brand language. It looks at a variety of topics including what a brand voice is and what it isn’t, exploration of good, bad (and the ugly!) practical examples and they key [...]
When approached strategically, brand partnerships can be mutually beneficial, helping both parties to get ahead and sell more products. If you’re looking to enhance your B2B marketing efforts, brand partnerships could be just what you need to take your brand to the next level. In this article, we provide some top tips for building successful brand partnerships in B2B marketing. [...]
Watch our latest ‘PR Reputation Management’ webinar, with experienced PR practitioner, Dr Jane Tonge. This webinar explores the role of public relations in managing reputation. It looks at how reputations are won and lost as well as the steps organisations need to take to build, maintain and protect their reputation. What Is PR Reputation Management? PR reputation management can be [...]
Oxford College of Marketing has published the results of their first graduate survey that aimed to gain an understanding of how CIM qualifications have benefitted alumni. Oxcom graduates across all levels of CIM qualifications were surveyed to gain their views on their studies. Professional Marketing Qualifications Support Career Progression Our survey revealed that CIM professional marketing qualifications are invaluable in [...]