How to use user-generated content is a question that many digital marketers ask when wanting to improve brand reach. User-generated content (UGC) can be extremely beneficial to your brand, providing customers are having positive experiences with your products or services. [Read More]
Watch our latest webinar that explores how to utilise AI tools to create content for marketing processes and social media campaigns. AI has had a profound impact on content creation for marketers, providing a significant boost to their efforts. One [Read More]
In today's digital age, social media platforms have become an integral part of our lives. These platforms offer unparalleled opportunities for businesses to connect with their target audience, build brand awareness, and drive sales. Among the ever-growing array of social [Read More]
Oxford College of Marketing is excited to launch 5 new Specialist Digital Awards from the Chartered Institute of Marketing. These fast and focused degree-level qualifications are designed to provide the skills experienced marketers need to keep pace with the ever-evolving [Read More]
Oxford College of Marketing have published the results of their 2023 Oxcom alumni survey, designed to capture insights into how our recent customers have benefitted from their CIM qualifications. We surveyed graduates across all levels of CIM qualifications to get [Read More]
Watch our latest webinar that explores how to embrace and integrate AI tools as a marketing professional. ChatGPT is a powerful tool that has taken the world by storm with its seemingly endless possibilities. Marketing tools have been using machine [Read More]
Watch our latest PR on Demand webinar that explores the art of writing a press release. Press releases are at the heart of the PR world but writing one that will get read and used can be a challenge. Instead [Read More]
Watch our latest PR on Demand webinar that explores influencer marketing and how you can use it to amplify your PR. Influencer marketing is becoming increasingly popular – but rarely are we taught how to secure it for our own [Read More]
Oxford College of Marketing is delighted to have received 11 further commendations from The Chartered Institute of Marketing in recognition of the fantastic results for the September 2022 assessment board. Commendations are awarded to accredited study centres that provide exceptional [Read More]
Congratulations to our students who are celebrating a fantastic set of results for the latest CIM assessment board! Despite September being a quieter board for assessment submissions, our brilliant students still achieved an overall pass rate of 96% across all CIM [Read More]
Oxford College of Marketing has been awarded a further 12 commendations from The Chartered Institute of Marketing, acknowledging their superb results for the July 2022 assessment board. Commendations are awarded by CIM to accredited study centres that provide outstanding academic [Read More]
Watch our latest PR on Demand webinar that looks at copywriting for PR professionals. The rise of content has made feature writing one of the most in-demand copywriting styles for PR practitioners. This interactive session introduces feature-style copywriting and the [Read More]
The foundation for any effective marketing plan is clear, SMART objectives. These will provide direction for all stakeholders, the ability to track performance and refocus actions to achieve the business end goals – whether these are for setting up a [Read More]
Our students are celebrating a superb set of results for the latest CIM assessment board. Delegates achieved a 97% pass rate across all CIM qualifications, which compares positively to the over CIM pass rate of 89%. Once again, the College [Read More]
Oxford College of Marketing are delighted to be awarded with 8 new commendations from The Chartered Institute of Marketing in recognition of our excellent academic standards with teaching and support for CIM qualifications. These commendations have been awarded for the [Read More]
Watch our latest PR on Demand webinar that discusses the importance of ethics within PR. The webinar explores why PR practitioners need to understand and apply key ethical principles. It also delves deeper into the four ethical lenses model that [Read More]
In the social media age, brand storytelling has become an important digital marketing strategy. In this post, we explain what brand storytelling is and why it’s so important. We then go on to offer some simple tips for getting started [Read More]
Oxford College of Marketing students are celebrating another fantastic set of results for the recent CIM assessment board. Students achieved a 97% pass rate across all CIM qualifications, comparing favourably to the over CIM pass rate of 89% Our reputation [Read More]
Missed our latest PR on Demand Webinar on finding your brands voice? Don’t worry, you can catch up on it here. This webinar explores ways to review and develop brand language. It looks at a variety of topics including what [Read More]
When approached strategically, brand partnerships can be mutually beneficial, helping both parties to get ahead and sell more products. If you’re looking to enhance your B2B marketing efforts, brand partnerships could be just what you need to take your brand [Read More]
Watch our latest ‘PR Reputation Management’ webinar, with experienced PR practitioner, Dr Jane Tonge. This webinar explores the role of public relations in managing reputation. It looks at how reputations are won and lost as well as the steps organisations [Read More]
Oxford College of Marketing has published the results of their first graduate survey that aimed to gain an understanding of how CIM qualifications have benefitted alumni. Oxcom graduates across all levels of CIM qualifications were surveyed to gain their views [Read More]
One area that students often have questions about when embarking on a Chartered Institute of Marketing qualification is how they will be assessed. We understand that exams can be daunting, but the CIM’s practical assessment framework is designed for the [Read More]
Watch our latest ‘Digital, Audiences And The Drivers of Change For The PR Profession’ webinar, with Chief Executive of Digital Drums Ltd, Steve Dunne. The first in our PR on Demand webinar series, provides an insight into some of the [Read More]
We are all obsessed with the top of the funnel. Bringing people in the door and acquiring new customers. We’ve always been this way inclined. Haven’t we? To some extent, you can understand why. After all, we can measure the [Read More]
Why do we need another model? A key part of being an effective marketer is using a framework to plan your marketing. Indeed, it is this ability to plan using a structured approach that can set you apart. The good [Read More]
Students from The Oxford College of Marketing are celebrating again after they delivered an outstanding 97% overall pass rate in their CIM assessments for the December 2021 board. The CIM global average in the same period was 87% meaning our [Read More]
The Oxford College of Marketing is delighted to introduce the new CIM Diploma in Sustainable Marketing for 2022. This exciting new degree-level qualification aims to help build an understanding of the key concepts of sustainability. What Does The CIM Diploma [Read More]
After university degrees, qualifications from The Chartered Institute of Marketing are the most sought after by employers. Studying for a University Degree which is accredited by the CIM, can enhance your marketing career and give you the opportunity to gain [Read More]
As a relatively new social media platform, TikTok is growing in popularity. While the platform is incredibly popular amongst young people the world over, it is becoming increasingly appealing to a more diverse range of demographics. Indeed, many brands are [Read More]
