The foundation for any effective marketing plan is clear, SMART objectives. These will provide direction for all stakeholders, the ability to track performance and refocus actions to achieve the business end goals – whether these are for setting up a new small business venture, planning a small, short-term project or writing a significant long-term strategic plan. The acronym SMART has [...]
After university degrees, qualifications from The Chartered Institute of Marketing are the most sought after by employers. Studying for a University Degree which is accredited by the CIM, can enhance your marketing career and give you the opportunity to gain a professional qualification alongside your marketing degree. As some marketing or business degrees cover core elements of the CIM qualification [...]
Marketers work in a constantly evolving landscape. To remain successful, it’s vital to stay on top of changing trends and technologies. Marketing is not a skill you can simply master once and use in the same way for life. Those working within this industry must be willing to commit to lifelong learning. This blog will discover ways you can stay [...]
In the current unprecedented pandemic of Covid-19 and indeed even before, many people have been looking at the possibilities of the virtual learning world with increased fervour. Students looking to fit study around a busy schedule have found that there are many benefits to the virtual learning experience that just can’t be found in the traditional classroom setting. Read on [...]
If you’re struggling with your studies, there are plenty of useful online tools to help you regain control. We have put a list together of some of the best free study productivity tools to help you get organised and find a solution to every study problem you might face. For organisation: Soshiku Soshiku is a useful web tool that helps you [...]
No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing. With the advent of the digital age, everything is quick, easy and at your fingertips, and because of this, it has never been more important to invest in your marketing team to give you [...]
In the fast-moving industry of marketing, there is nowhere to hide. It’s a marathon and a sprint at the same time and skills need to be updated continuously to both keep up the pace and manage your own career path. A key part of this is reflecting on your development through producing reflective statements. Chartered Marketer [...]
So you are at that stage in your career when it’s time to take the next step. Maybe you have just finished studying or have spent a few years gaining experience at your current level. So how do you progress? A job search seems like the natural starting point when looking to move on in your career, but there is [...]
People say it’s always say that it’s easier to find a job when you already have one. To some extent, this is actually true because hiring managers often find employed candidates more attractive. There is also an argument for job searching while you still have one, as you are making a smooth transition and not putting your income or career [...]
In the digital age, it is easier than ever to access high quality courses via online learning. Gone are the days when you had to enrol in full or part time university or college courses to gain a recognisable qualification to forward your career. You can now access highly regarded courses online, making learning much more flexible and less costly [...]