Listen again to our latest practical marketing webinar where Toni Fitch looks at how you can successfully develop a test and learn programme across digital channels.

Without undertaking some form of testing, an organisation cannot successfully improve on its performance. A test and learn programme is designed to quickly experiment on hypotheses, before measuring and understanding outputs of tests undertaken to drive future decisions. Investments for future marketing activities and campaigns are then based on the data from any findings – and not speculation or opinion.

Developing Your Test and Learn Programme

During this webinar, you’ll understand the importance of adopting a test and learn culture for your digital activities and how it needs to be an ongoing process for any organisation. You’ll gain insights into some practical tests that can be implemented as part of a test and learn programme; including across your websites as well as paid and organic social media channels. You will see how implementing small changes can deliver a big impact on performance and ROI.

Toni Fitch is an experienced digital marketer, currently working at Octopus Group as a Digital Marketing Manager. She has worked across B2B and B2C organisations to deliver digital marketing campaigns and managing digital projects. Toni has successfully completed a Digital Diploma in Professional Marketing and is a member of the Chartered Institute of Marketing.

How to Listen to The Webinar

To listen to a recording of the webinar, simply click here.

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