Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog post and posting it online, then you might want to read on to find out about the content marketing mistakes that you could be making.

You have bad quality content

One of the biggest content marketing mistakes that you can make, is to produce bad quality content that no one wants to read. The purpose of content marketing is to supply interesting, useful and sharable content to get your name out there and to make an impact with your potential customers, but by producing lazy, bad quality content you will just be wasting everyone’s time.

If you are producing bad content then the best-case scenario is that Google actively won’t show your content to people at all, and you have wasted lots of valuable hours producing content no one wants to read, while the worst-case scenario is that someone does find your content and shares it for the sake of ridicule.

You focus on selling too much

No one wants to read an elongated sales pitch, and if you simply focus on selling something to the people who read your article then this is a content marketing mistake that you won’t be able to live down.

Yes, the underlying aim of content marketing is to sell your product or service to your potential customers, but your main goal should be to enlighten and teach your readers with great content, before adding your sales pitch in a call to action at the end of your article or video.

Your content isn’t recyclable

Okay, so it may not be one of the biggest content marketing mistakes you can make, but not producing long-lasting, recyclable content is just a waste of your valuable time and money. The easier it is to convert your content to a whole host of media (think blog post, e-book, infographic) the more time you have saved yourself in researching new topics. Picking a topic that will stand the test of time is also a great way to save yourself a few hours as you can re-share this content again and again for years to come without it becoming irrelevant and out of date.

You aren’t automating your content

So, you’ve got top-quality content, you are focusing on teaching people rather than selling to them, and your topic will be as relevant in 5 years as it is now, but if you’re not automating the content you have made, then you’re making a mistake that could cost you everything. It is physically impossible to be on top of every single little aspect of marketing your content, so why not get a little help from the machines? Apps such as Buffer, Hootsuite, Zoho and MailChimp make sharing and spreading your content to your audience a breeze, so all you have to do is create the content, schedule it in the app and let it do all the hard work for you.

 

If you are interested in learning more about content marketing, the Oxford College of Marketing Diploma in Digital Marketing may be for you. You can find out more about this qualification and our range of digital marketing courses by getting in touch with our team today. Call us on 01865 515 255 or email enquiries@oxfordpeg.com