No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing.

With the advent of the digital age, everything is quick, easy and at your fingertips, and because of this, it has never been more important to invest in your marketing team to give you the advantage and the edge over your competitors.

There are a host of opportunities for you to invest in your marketing team and we’ve detailed some of these below.


Conferences give employees the opportunity to not only get out of the office but also to get tips and ideas from their industry peers. They can help to revitalise and provide inspiration to improve marketing practices. Conferences can be costly, so checking agendas and attendees will ensure they going to be beneficial.


Webinars are a great way of keeping your marketing team interested, educated and up to date with new concepts. These online classes are usually free and can often be attended at a time that suits your work schedule. Keep an eye out for regular webinars on a variety of subjects that will pique your marketing team’s interest.

Down Time

It can be draining for employees when they’re working to regular deadlines, making it hard to be creative. By taking the time out to schedule brainstorming meetings in more informal locations, like a coffee shop, it can really help to let off steam and inspire creativity in an otherwise fatigued team. It might sound simple, but team-building activities can also be extremely beneficial for boosting creativity and staff morale.


It’s important to nurture your marketing team and build upon their knowledge. Training courses can help staff learn new skills as well as refreshing their marketing knowledge. One-day or short courses can enable your team to stay up to speed in the latest marketing developments. Such courses enable attendees to update and benchmark their expertise as well as learn from top industry experts.

Professional qualifications, such as those from the Chartered Institute of Marketing, can assist in developing specific marketing skills that are essential for the job. Supporting your staff to achieve such qualifications will build their confidence and reap benefits for the business as well.

Wrap Up

It’s no secret that the happier, more confident and more fulfilled your team feel, the more productive they will be in their work. So make this year your most successful year yet, and invest in your marketing team!

To find out how The Oxford College of Marketing can support your organisation, get in touch with our team today.