Webinar: Exit Intent & Basket Remarketing – Letting Data Drive Your Strategy

  • Exit Intent Webinar

Join us on Friday 9th November at 12.30pm (GMT) for our latest practical marketing webinar where ecommerce expert, James Gurd, will look at how to use exit intent to effectively re-engage users looking to leave your website.

With the average ecommerce conversion rate around 2-3% and shopping basket abandonment rates typically above 60%, every single ecommerce website has conversion inefficiencies that need to be addressed.

Many site exits without a purchase are due to natural reasons, for example, someone in the research phase of a long path to purchase or accessing account information like order history. However, amongst these sessions are other users who have displayed purchase intent but not found what they were looking for, due to content gaps or a compromised user experience.

Using Exit Intent To Drive Increased Conversions

Exit intent is one tactic proven to help plug leaky conversion funnels, enabling marketers to target users with contextually relevant messaging to help keep them on the website. During this insightful webinar, ecommerce expert, James Gurd will give you insights into what exit intent is, why it’s relevant and how you can use data to drive real results for your business.

James is the owner of Digital Juggler, an experienced digital marketing professional who has delivered a wide range of ecommerce projects over the last 15 years. He regularly contributes to a range of online publications, including Econsultancy and Smart Insights. He also runs the popular ecommerce networking group EcomChat, which comes together every Monday on Twitter for an hourly #ecomchat to discuss important ecommerce topics.

How to Register

To register your place for this webinar on Friday 9th November at 12.30pm (GMT) simply complete our short sign up form. All registered guests will also receive the recording after the event via email.

To find out more about The Oxford College of Marketing and our range of digital marketing courses, get in touch with our team by calling +44 1865 515255 or email enquiries@oxfordpeg.com.

2018-10-31T12:06:42+00:00
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