Contrary to popular belief, keyword research does not devoid copy of creativity and flow. Quite the opposite; keyword research can provide insight into the topics that are most talked about and searched for by the target audience as well as [Read More]
Branding, when done well, is like a company’s fingerprint. It is unique to the business, how we identify it and it is what sets it apart from the competition. Most importantly, it is what reinforces trust between the company and the customer. But, [Read More]
Innovation is vital to every department of the business in order for it evolve and grow. And while there is no simple switch to turn innovation on and off, there are key drivers that can keep your team’s creative juices [Read More]
Red Barrington, OXCOM tutor and founder of Red Star Digital, discusses the importance of the digital transformation and what it means for businesses. For a lot of older, more established businesses, digital has meant a bit of a scramble to [Read More]
There are literally hundreds of articles out there weighing up the pros and cons of using email marketing and social media. But the big issue with these articles is that they pit the two against each other to find a [Read More]
The key to a successful marketing campaign lies in consumer behaviour. Marketing to an audience that you don’t truly understand will not get you very far; the only way to reach and connect with a customer, the only way to [Read More]
Some of the most influential brands in the world have secured their place in the memories of their target market, creating a loyal customer base through the associations made with their brand’s identity and persona. A brand with strong imagery [Read More]
The digital landscape is vast and offers a range of fresh opportunities for brands to reach new audiences online; if they know how. Optimising your brand’s online presence is the key to unlocking the power of digital marketing. Having an [Read More]
There are two elements within the external marketing environment; micro and macro. These environmental factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing plan. Micro Environment Factors Suppliers: Suppliers can [Read More]
Understanding of the Target Audience SEO is about driving traffic to your website, but what you have to consider is that the traffic you drive is useless unless they are your target customers. Knowing all about your target audience and [Read More]
Social media is the no longer the future for marketing, it’s the here and now, and therefore it is ever more important for marketers to understand how to optimise it as a digital tool and interpret the impact of it. [Read More]
Understanding and delivering customer value are key components in the success of any brand, and marketing plays a large part in the delivery of value. What Is Customer Value? There are many interpretations of what customer value actually is. One [Read More]
As digital marketing has evolved, it has brought with it a plethora of new channels on which marketers can communicate and reach new audiences. Marketers originally thought that choosing between these channels and selecting the best one for the business [Read More]
Innovation makes the world go round and makes society evolve. Businesses rely on creativity and innovation to grow; yet so few organisations actively nurture innovation in their ranks. Marketing in particular is a department where innovation and creativity could and [Read More]
The process of ‘digital disruption’ that is currently changing the world as we know it is causing us to reconsider the way we look at and do everything, including marketing. Digital disruption sounds like quite a negative way to describe [Read More]
“Email marketing is dead; long live email marketing” is the chant you will hear many a marketer utter these days. But don’t be fooled. Email is alive and well, and if you aren’t using it you can be sure your [Read More]
Understanding who your customer is, including understanding their buying behaviour, is the key to a successful marketing campaign. And what better way to learn more about your customer than to have an insight into their personal lives. That’s where social [Read More]
Social media is a powerful catalyst in the customer decision making process. It’s influence is great, and integrating it into your current and future marketing efforts will ensure you can harness it’s power and utilise it properly. How Social Media [Read More]
When did you last conduct a strategy audit? Conducting regular strategic audits is not just beneficial but essential for marketers. This process critically evaluates your current marketing strategy, its alignment with your business objectives, and the preparedness of your [Read More]
Over the coming months, as we edge closer to the roll out of the new CIM Certificate/Diploma in Professional Marketing syllabi in September 2014, we will be looking at some of the key topics that fall under the new modules. [Read More]
Image credit: Smart Insights Over the coming months, as we edge closer to the roll out of the new CIM Certificate/Diploma in Professional Marketing syllabi in September 2014, we will be looking at some of the key topics [Read More]
Marketing is an exciting, fast paced and highly rewarding career option. And the best part of it is, contrary to popular belief you DON’T need to get a university degree in marketing or A-levels to get a marketing job! Passion [Read More]
Following the recent collaboration with the University of California, Irvine Extension (UCI) to endorse and represent the University’s Digital Marketing and Social Media Certificates, the Digital Marketing Association (DMA) is excited to announce the Certified Digital Marketer (CDM) Program. The [Read More]
Oxford College of Marketing are celebrating as the results are in for another successful exam session, with the most recent commendations taking their total up to 54 in the space of just 15 months. Commendations are awarded by CIM to [Read More]
In the ever evolving landscape of marketing, it is unsurprising that so many new trends, some more relevant than others, often come and go. Not all trends that emerge are as useful or as long lasting as others, and with [Read More]
For such a long time it has been drilled into us that images are the way forward in social media marketing. They are eye-catching, attention grabbing and their information is easily absorbed, ideal for the fast paced and fleeting nature [Read More]
Image Credit: Social Type It is easy to get bogged down in a world of exciting sounding job titles such as ‘Director of Marketing’ and ‘Senior Marketing Executive’. But when you actually consider the vast changes to the [Read More]
Marketing Week has recently reported that marketing teams are losing their footing in agency negotiations, with executives turning to procurement staff when finalising decisions. The facts of the article were based on a survey undertaken by 43 members of the [Read More]
According to the 2014 Marketing Budgets report by eConsultancy/Responsys (February 2014), almost 75% of companies in the UK intend to increase their spend on content marketing. But the problem with this fact is, many people are focusing on the wrong [Read More]
Oxford College of Marketing are celebrating as the results are in for another successful exam session, with the most recent commendations taking their total up to 46 in the space of just 12 months. The December 2013 exam session was [Read More]
