The following is a summary of this article in Marketing Week with our additional opinions added to the mix. In today’s society, the idea of ‘retargeting’, the strategy of showing people the same products they have been looking at previously [Read More]
Oxford College of Marketing have received a phenomenal 34 commendations from the Chartered Institute of Marketing for excellent performance of its students during assessment sessions since December 2012. We are extremely proud of all our students and staff who helped [Read More]
Oxford College of Marketing are delighted to announce a partnership delivering CIM and CAM units to Bournemouth students whose degrees qualify for the CIM Multi Award Pathway. Students who qualify have exemptions for CIM and CAM courses and are able to achieve [Read More]
When it comes to content marketing, longer articles are extremely useful if something needs to be explored, intrigued consumers require more information on complex questions or a more digital market is in need of educating on more complex subjects. With [Read More]
Marketing campaigns on any scale can either be a success or they can plummet, and companies large and small, well known or not, have been known to ignore some of the basic foundations and have found their campaigns nose diving, [Read More]
In order to enable you to see which marketing colleges are performing well, the Chartered Institute of Marketing (CIM) have brought out a new system of commendations for colleges. These are awarded on study unit basis where an Accredited Study [Read More]
We would just like to say a huge congratulations to all our fabulous CIM and CAM students and tutors! March 2013 brought us yet another board of excellent exam results with: 10 CIM/CAM modules at 100% pass rate 12 CIM/CAM [Read More]
There are several factors to be considered when selecting the most appropriate promotional tools such as: Degree of control required over the delivery of the message Financial resources available Level of credibility each tool bestows on the organisation Size and [Read More]
Of course most companies have a variety of products and will have products at different stages of their life cycle. The marketer who is planning future growth needs to look across their product range and assess the growth options (see [Read More]
Having defined broad corporate objectives for the organisation, which are normally expressed in financial terms such as cash profit or return on objectives, and developed an overall corporate strategy to achieve these objectives we then move into the marketing planning [Read More]
Organizations can set objectives but they often bear little resemblance to actual forecasts. The exercise then needs to be carried out to compare the overall corporate objective (where do we want to be - e.g. sales increase of 40 per [Read More]
The process of analysis as part of the planning process involves both an external audit and an internal audit. The advantages of scanning the environment include: · Opportunities can be spotted and capitalized upon · Provides objective information which [Read More]
The marketing planning process, particularly in the contemporary digital landscape, is of paramount importance. Planning is an essential activity for any marketing project. Without a proper plan, even successful campaigns can become chaotic and less effective. In today's environment, with [Read More]
The landscape of marketing has undergone some remarkable transformations over the centuries. From the simple trade practices of ancient times to the complex digital strategies of today, marketing has continuously evolved, adapting to technological advancements and changing consumer behaviours . [Read More]
Marketing has been around since the early 20th century, and has developed in five main stages, some of which are still used to this day. Marketing is pinpointed to have begun during the early days of mass production, pre 1920s [Read More]
Marketing metrics are essential and Oxford College of Marketing measures every stage of success. We measure the number of students that attend one of our intensive weekends, move on to take up a vocational course and sit exams and deliver [Read More]
The world of digital marketing is a new and somewhat confusing place to be, whether you are just starting out with your digital marketing journey or you are a seasoned marketer just trying to keep up and refresh your skills [Read More]
3 A grades – Anna Kennedy and Michaela Skanarova – joint winners of the Oxford College of Marketing Digital Prize Oxford College of Marketing takes great pleasure in awarding their Digital Prize to Anna Kennedy and Michaela Skanarova. Here is [Read More]
Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them [Read More]
CIM and CAM exam results Exam results time always provides an opportunity for jubilation and also alas, for disappointment. Congratulations to all those who passed, and commiserations to the few who failed. I am really sorry we have let you [Read More]
Over 250 people achieved outstanding results in the CIM and CAM December 2010 exam board with OxCOM! * 100% pass rate for ALL CAM Digital Awards * 100% pass rate for the Diploma in Digital Marketing * 100% Pass rate [Read More]
How to produce strategic plans for your key customers. Find more marketing videos at OxLearn
Market Segmentation - Oxford College of Marketing How to assess whether your marketing strategies create or destroy shareholder value
Professor Malcolm McDonald will explain to you how company valuation can be taken from an art to a science.
Professor Malcolm McDonald will help you to understand: The challenges of planning and how world class companies deal with them The need for marketing planning How and where to begin How to get an overview of the total [Read More]
