digital marketing association UCIrvine character digital marketerFollowing the recent collaboration with the University of California, Irvine Extension (UCI) to endorse and represent the University’s Digital Marketing and Social Media Certificates, the Digital Marketing Association (DMA) is excited to announce the Certified Digital Marketer (CDM) Program.

The initiative focuses on ensuring that digital marketers entering the industry have the knowledge and skill set to lead successful campaigns and achieve their digital marketing goals.

The Program involves a verification process that results in successful applicants receiving entry into the Association’s Certified Member grade. All Certified Digital Marketers will be listed in the Members Directory as Certified Digital Marketers.

The Digital Marketing Association will be certifying Digital Marketers that successfully complete a Postgraduate Digital Marketing Certificate. Students may qualify through completion of the University of California, Irvine Extension Postgraduate Certificate program in Digital Marketing.

‘Empowering Digital Marketers with this Certified Program means that they can now tell employers ‘I know how to do the job, I have the skills and I know the tools to use to push your digital marketing plans forward!’ Reassuring businesses that the person they are employing can achieve results!’ said Kristian Vitsø, Communication Director at DMA, and System Developer at WIS.

“In the Certified Digital Marketer credential, the DMA has established a global standard for digital marketing practice,” said Tom Pokladowski, director of law, finance and business programs at UCI. “By awarding this credential, the DMA recognizes the tremendous value of UC Irvine Extension’s rigorous Internet Marketing curriculum.”

About UC Irvine Extension:University of California, Irvine Extension is the continuing education arm of UC Irvine, serving nearly 40,000 students globally and offering more than 3,200 classes annually on the UC Irvine campus, online and at employer sites throughout California and worldwide. Since 1962, UC Irvine Extension has served Orange County with programs and classes to help adult learners reach their career advancement and personal enrichment goals, and remains dedicated to providing broad access to the resources of the University for the benefit of the public, both through University Extension certificate and specialized studies programs and a broad range of free and open educational resources.

 About the University of California, Irvine: Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County’s largest employer, UC Irvine contributes an annual economic impact of $4.2 billion. For more UC Irvine news, visit

About the Digital Marketing Association:

The Digital Marketing Association is a not-for-profit membership organization for digital marketing professionals. The company supports and encourages digital marketing professionals to uphold industry standards, to ensure best practice in the profession. The Digital Marketing Association promotes education in digital marketing and works with organizations and educational bodies offering these qualifications to promote digital marketing training.