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It is easy to get bogged down in a world of exciting sounding job titles such as ‘Director of Marketing’ and ‘Senior Marketing Executive’. But when you actually consider the vast changes to the world of marketing in the last decade or longer, do the job titles really match up to the changing roles and responsibilities of marketers today?

In 2014, the landscape of marketing as we know it has changed, with digital playing a large part in this. The responsibilities of junior marketers have increased vastly. Whereas the marketing assistant of the old age of marketing simply had to know how to communicate effectively in writing and make a good cup of tea, now just to be considered for an entry level role a candidate must understand website development and design, social media, search engine optimisation, and all the responsibilities that come with being a marketer in a digital world.

What’s In A Name?

So why, if the role of even an entry level marketer is much more important and holds far more responsibility than ever before, are we still focusing on the connotations of a job title?

The simple truth appears to be that we feel a sense of pride when we are given a specific job title, and often this clouds our judgement about the roles and responsibilities of the role itself. We like to be able to say we are a ‘marketing executive’ instead of ‘marketing assistant’ or ‘junior marketer’ because it makes us sound more important, but who are we trying to impress really?

It may look good at a glance, but job titles aren’t what secure promotions or new jobs. Qualifications and proven track records are what have and always will matter when it comes to developing your career.

Looking Past The Job Title

In order to truly define the magnitude of a role, we must learn to look past the fancy titles and concentrate on what the role it’s self can offer us.

The job title of a new opportunity might sound like a side-step, but you have to realise that different companies will define a role differently, and so really the job title stands for very little when you are looking to progress your career. What actually indicates if a role is a progressive step in your career is the level of responsibility offered, and the nature of the roles that are offered as part of the new job.

In many cases, a new role with the same or a similar job title to your current position may actually offer you the chance to add a whole new string to your bow by opening up a completely new skill. It could also mean performing the same tasks as currently, such as managing a set number of accounts, but the accounts may be on a much larger scale than the ones you currently manage, meaning your responsibility would be increased, making the role a promotion.

So before you are hypnotised by an exciting sounding job title, or put off by one that doesn’t sound like a forward move, then take a look at what the job itself actually entails and how it would impact your career. You could be turning down an opportunity for progression just because the job title doesn’t sound fancy enough.