Aligning An Organisation For Success with McKinsey’s 7S

2020-12-16T11:53:11+00:00

In marketing, we understand that each element of our strategy should work together to complement one another in order to reach our set goals. But should we be taking a broader look into how the components within the organisation can be reviewed and realigned to achieve continued success? McKinsey's 7S model identifies seven key components within an organisation that need [...]

Aligning An Organisation For Success with McKinsey’s 7S2020-12-16T11:53:11+00:00

Oxford College of Marketing Secures 6 Additional Commendations From CIM 

2020-12-01T16:13:30+00:00

Oxford College of Marketing are delighted to receive a further 6 commendations from The Chartered Institute of Marketing recognition of the fantastic results for the September 2020 assessment board.  Commendations are awarded to accredited study centres that provide exceptional academic standards, achieving pass rates of 90% or more for a specified CIM module. This is also for where more than [...]

Oxford College of Marketing Secures 6 Additional Commendations From CIM 2020-12-01T16:13:30+00:00

The 4Cs of Integrated Marketing Communications – Your Checklist For Improved Campaigns

2020-11-23T08:25:54+00:00

As people, we are pretty good at spotting when things don’t quite line up or work well together (1980s fashion being the exception to the rule). It jars. It makes us uneasy. We don’t like it even if we aren’t sure what it is that’s ‘not quite right’. Therefore, as marketers we have not just got to be pretty good [...]

The 4Cs of Integrated Marketing Communications – Your Checklist For Improved Campaigns2020-11-23T08:25:54+00:00

How To Easily Generate Blog Post Ideas That Engage Your Audience

2020-10-21T15:51:28+01:00

Do you struggle to come up with blog post ideas to keep your blog up to date and interesting? Don’t worry, you’re certainly not alone, in fact, sometimes the idea takes longer to formulate than writing the blog itself. Writer’s block is common, especially if you think you have written everything there is to write about your niche, but we [...]

How To Easily Generate Blog Post Ideas That Engage Your Audience2020-10-21T15:51:28+01:00

Oxford College of Marketing Gains 15 Additional Commendations From CIM

2020-10-12T08:50:40+01:00

Oxford College of Marketing are delighted to announce that we have been awarded 15 additional commendations from The Chartered Institute of Marketing. This is in recognition of our exceptional results for the July 2020 assessment board. CIM Commendations are given to accredited study centres that deliver outstanding academic standards, achieving pass rates of 90% or more for a specified module. [...]

Oxford College of Marketing Gains 15 Additional Commendations From CIM2020-10-12T08:50:40+01:00

Understanding The 7Ps of The Marketing Mix

2020-10-08T07:19:54+01:00

A planned approach to marketing helps us to set clear objectives based on the current situation a company is facing. The strategy defines how those objectives will be achieved, including the target market to focus on and how the company will be positioned. So now we need to define the tactics to make this plan happen and that’s where the [...]

Understanding The 7Ps of The Marketing Mix2020-10-08T07:19:54+01:00

5 Beginner Steps To Help Kickstart Your Marketing Career

2020-09-14T15:48:17+01:00

Being a ‘beginner’ at anything can feel a bit daunting, especially if you’re entering a brand new field of work. There are so many different pathways when it comes to marketing - it’s really just an umbrella term - so it can be tricky to know where to start. This beginner’s toolkit should help you find your feet, and give [...]

5 Beginner Steps To Help Kickstart Your Marketing Career2020-09-14T15:48:17+01:00

How To Continually Improve with PDCA

2020-11-19T12:43:31+00:00

Plan. Do. Check. Act (PDCA). Made popular by Deming in 1950, it’s another one of those models that you look at and think: ‘Yes, that’s obvious.’ The reason it feels obvious is because these four steps are core to so many business processes. If you’re interested in making your organisation effective (achieving results) while being efficient (doing it with the [...]

How To Continually Improve with PDCA2020-11-19T12:43:31+00:00

Know Your Marketing Models: AIDA

2020-07-13T10:39:40+01:00

I’ll confess right now: I love the AIDA model. It’s one of those, ‘This is so obvious’ models that it’s easy to dismiss it. Indeed, it frequently gets dismissed and ridiculed. But ignore that criticism. Let me take you through it and help you realise the genius behind its simplicity and, more importantly, how it’s laid the foundation stone for [...]

Know Your Marketing Models: AIDA2020-07-13T10:39:40+01:00

Finding The Right Customers With The STP Model

2020-07-13T10:32:53+01:00

As marketers, to satisfy customers we tailor our marketing activities to meet their needs. This sounds a simple concept until we consider that our market consists of all people or businesses potentially interested in our products and services. It stands to reason there will be a range of different needs across just one market – so which of those customer [...]

Finding The Right Customers With The STP Model2020-07-13T10:32:53+01:00