When planning social media strategies encompassing influencers, viral posts, and integrated campaigns, LinkedIn Ads might not immediately come to digital marketers' minds. Nevertheless, LinkedIn has been gradually securing its place among the big global ad platforms. In 2023, LinkedIn generated [Read More]
Get to grips with the top 5 ai marketing trends set to define 2024 in our latest webinar. Led by digital marketing expert Robyn MacMillan, we cover in-depth analysis, real-world examples, and practical strategies to leverage these trends for marketing [Read More]
The future of TV advertising is both challenging and rife with opportunities. We all have that one TV ad etched in our memories - be it Cadbury’s Dairy Milk Drumming Gorilla, #Like A Girl from Always, or John Lewis’ captivating [Read More]
The social media landscape has been one of the most dynamic sectors in marketing in recent years. Algorithms change, platforms experience exponential growth while others lose their appeal, and existing platforms evolve, surprising both users and marketers. Whatever 2024 brings, [Read More]
With the growing use of AI marketing tools, our industry is undergoing yet another revolution. Whilst AI undoubtedly brings some challenges, it also heralds a great many opportunities, such as: Content Idea Generation Copy Content Creation Image & Video Content [Read More]
Congratulations! You’ve achieved a globally recognised qualification, so what’s next? The CIM is the World’s leading professional marketing body and you chose your qualification well. It can and should be a route to career progression. Hopefully our set of steps [Read More]
Discover how to build loyalty marketing strategies that keep your customers coming back by exploring the latest trends shaping the landscape. In the marketing world, it's widely recognised that acquiring a new customer can cost five times more than retaining [Read More]
Dounyaazad completed with us in June 2023 with a CIM Certificate in Professional Marketing, Even while facing great adversity in her home country of Sudan, Dounyaazad's determination knew no bounds. We caught up with Dounyaazad to hear about her experience studying the [Read More]
We are excited to announce that Oxford College of Marketing has been awarded 12 new CIM commendations by the Chartered Institute of Marketing, in recognition of our remarkable performance at the July 2023 Assessment Board. These commendations bring the College’s total [Read More]
Choosing what to study can be a challenge, especially if you’re not entirely set on your future career path yet. Studying marketing not only prepares you for a career in that specific field but also equips you with a wide [Read More]
Successful TikTok videos can help you grow your audience and brand awareness to reach more potential customers. With over one billion monthly active users, TikTok is an excellent platform for brands to utilise in their marketing strategy. Read on to [Read More]
If you want to improve your PPC campaign performance, you’ll need to invest time and resources into monitoring and tracking performance. This will help you test different strategies over time to find what works best. A PPC campaign can be [Read More]
The copy you write for your social media platforms reflects your brand and directly influences engagement with your posts. Learning to craft effective social media copy can help you grow your audience and achieve your marketing goals. In this post, [Read More]
Watch our latest webinar that explores how to utilise AI tools to create content for marketing processes and social media campaigns. AI has had a profound impact on content creation for marketers, providing a significant boost to their efforts. One [Read More]
In today's digital age, social media platforms have become an integral part of our lives. These platforms offer unparalleled opportunities for businesses to connect with their target audience, build brand awareness, and drive sales. Among the ever-growing array of social [Read More]
Congratulations to our students who are celebrating an outstanding set of results for the CIM April assessment board! Our students achieved an overall pass rate of 98% across all CIM qualifications, with 14 modules receiving an impressive 100% pass rate. Particular congratulations [Read More]
Watch our latest workshop recording that explores how to create a winning content strategy that knocks your competitors out of the park. Learn the secrets of creating winning content that drives traffic, engagement, and sales with digital marketing specialist and [Read More]
Many students have to work alongside their studies to make ends meet. It can be challenging juggling a job and a marketing course, and it requires effective prioritisation and planning. This post offers five top tips for studying whilst working [Read More]
Repurposing content can save valuable resources, such as time and money; it ensures you get the most out of your content creation efforts and enables you to reach new audiences. This post will explain what content is best for repurposing [Read More]
There are so many different terms in marketing that it can sometimes get confusing. Perhaps you’ve heard of the phrase ‘always-on marketing’ and wondered what it is and whether it could benefit your business. This post explains what always-on marketing [Read More]
Watch our latest webinar that explores how to embrace and integrate AI tools as a marketing professional. ChatGPT is a powerful tool that has taken the world by storm with its seemingly endless possibilities. Marketing tools have been using machine [Read More]
Watch our latest PR on Demand webinar that explores the art of writing a press release. Press releases are at the heart of the PR world but writing one that will get read and used can be a challenge. Instead [Read More]
Harriet Green graduated with us in November 2022 with a CIM Diploma in Professional Digital Marketing. We are delighted that Harriet has been awarded the prestigious Top Student Prize by CIM at November’s graduation ceremony. We caught up with Harriet [Read More]
Watch our latest PR on Demand webinar that explores influencer marketing and how you can use it to amplify your PR. Influencer marketing is becoming increasingly popular – but rarely are we taught how to secure it for our own [Read More]
Watch our latest PR on Demand webinar that looks at copywriting for PR professionals. The rise of content has made feature writing one of the most in-demand copywriting styles for PR practitioners. This interactive session introduces feature-style copywriting and the [Read More]
Watch our latest PR on Demand webinar that discusses the importance of ethics within PR. The webinar explores why PR practitioners need to understand and apply key ethical principles. It also delves deeper into the four ethical lenses model that [Read More]
In the social media age, brand storytelling has become an important digital marketing strategy. In this post, we explain what brand storytelling is and why it’s so important. We then go on to offer some simple tips for getting started [Read More]
When approached strategically, brand partnerships can be mutually beneficial, helping both parties to get ahead and sell more products. If you’re looking to enhance your B2B marketing efforts, brand partnerships could be just what you need to take your brand [Read More]
Oxford College of Marketing has published the results of their first graduate survey that aimed to gain an understanding of how CIM qualifications have benefitted alumni. Oxcom graduates across all levels of CIM qualifications were surveyed to gain their views [Read More]
One area that students often have questions about when embarking on a Chartered Institute of Marketing qualification is how they will be assessed. We understand that exams can be daunting, but the CIM’s practical assessment framework is designed for the [Read More]
