Marketing and Digital Marketing

Oxford College of Marketing Gains a Further 12 CIM Commendations

2018-07-25T10:15:47+01:00

Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards across their qualifications. CIM commendations are awarded to study centres that accomplish a pass rate of 90% or more for [...]

Oxford College of Marketing Gains a Further 12 CIM Commendations2018-07-25T10:15:47+01:00

How To Use The 5 M’s of Marketing To Review Internal Resources

2019-04-13T12:13:15+01:00

The 5 M's of Marketing is an interesting marketing model which can be used in a number of different ways. It picks up on five different internal elements of the marketing plan which need to be addressed if the plan is going to be successful.  The five elements need to be considered as assets which the organisation has committed to [...]

How To Use The 5 M’s of Marketing To Review Internal Resources2019-04-13T12:13:15+01:00

Three Mistakes Tactical Marketers Make

2018-06-24T11:00:22+01:00

When you’re in a Marketing Manager or Marketing Assistant role in an SME, you’re busy designing and delivering marketing communications, campaigns and projects. However, typically, there are three mistakes tactical marketers are making.   If they correct these three mistakes, then they would: Know that the work they were doing was meaningful, relevant and contributing to their organisation’s success Be [...]

Three Mistakes Tactical Marketers Make2018-06-24T11:00:22+01:00

What Is Mendelow’s Matrix And How Is It Useful?

2018-06-25T13:02:22+01:00

Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources - time and money - in an efficient way?  This is where Mendelow's Matrix can help make our lives easier and more focused. Introducing Mendelow's Matrix Mendelow (1991) [...]

What Is Mendelow’s Matrix And How Is It Useful?2018-06-25T13:02:22+01:00

Evaluating Strategic Options Using SAF Strategy Model

2018-06-24T11:08:29+01:00

When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you need to do is decide on a criterion by which to assess your options and a useful approach is to [...]

Evaluating Strategic Options Using SAF Strategy Model2018-06-24T11:08:29+01:00

4 Content Marketing Mistakes You Could Be Making

2018-06-24T11:13:34+01:00

Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog post and posting it online, then you might want to read on to find out about the content marketing mistakes [...]

4 Content Marketing Mistakes You Could Be Making2018-06-24T11:13:34+01:00

Webinar: The New Frontier of a Marketing Team

2018-06-24T11:12:32+01:00

Join us on Wednesday 13th December at 12.30pm (GMT) for our latest practical marketing webinar where Scott Allen, UK CMO of global tech giant, Microsoft will discuss the importance of evolving your marketing team. The role of a marketer in the modern day is ever changing, the days of switching from event planning to newsletter writing are speedily passing by. Instead, corporations now demand [...]

Webinar: The New Frontier of a Marketing Team2018-06-24T11:12:32+01:00

Should We Question Traditional Strategic Marketing Planning Models?

2018-06-24T11:13:57+01:00

Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) should be a structured approach, based on carrying out the following steps: Situation Analysis (where are we now?) Objectives (where [...]

Should We Question Traditional Strategic Marketing Planning Models?2018-06-24T11:13:57+01:00

3 Key Customer Experience Metrics You Should Be Measuring

2018-06-24T12:34:06+01:00

Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. No matter what sphere your business is in, it is now more important than ever to be constantly measuring your [...]

3 Key Customer Experience Metrics You Should Be Measuring2018-06-24T12:34:06+01:00

How to Create Middle of the Funnel (MOFU) Content for Lead Generation

2018-06-24T11:16:10+01:00

Raise your hand if you’ve ever defined a problem or opportunity but then struggle to work out quickly and easily what the options are and how they compare? I imagine a few hands went up there, or you imagined you raised your hand so you didn’t look like a weirdo in the office. I ask this question because this is [...]

How to Create Middle of the Funnel (MOFU) Content for Lead Generation2018-06-24T11:16:10+01:00
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