Let’s Chat About ChatGPT: How to Embrace and Integrate AI Tools

Watch our latest webinar that explores how to embrace and integrate AI tools as a marketing professional.

ChatGPT is a powerful tool that has taken the world by storm with its seemingly endless possibilities. Marketing tools have been using machine learning for a while, but we may not have noticed it until this Language Model appeared and took up so much space on our newsfeeds.

Should marketers be worried about ChatGPT?

Before ChatGPT blew up and highlighted this process, marketers have been using Machine Learning naturally within marketing. It has helped marketers to better understand customer behaviour and preferences, optimise advertising campaigns, and personalize customer experiences.

As professionals, we need to explore these new tools and see how they can support our roles, and not be fearful of them. ChatGPT is a tool and not a professional. In the webinar, Robyn covers what ChatGPT is, AI tools within marketing and why our roles are still safe as marketers.

About The Trainer

Robyn MacMillan is a self-proclaimed nerd, whose education lies within data science, computer science and marketing. She is the co-founder of The EXP Blueprint, a memorable marketing and business development agency based in Gothenburg Sweden.