In the social media age, brand storytelling has become an important digital marketing strategy. In this post, we explain what brand storytelling is and why it’s so important. We then go on to offer some simple tips for getting started with a compelling brand storytelling strategy.

What is brand storytelling?

Brand storytelling is a strategy that can help you increase your audience by creating an emotional connection with them. Your brand story is an amalgamation of who you are, what you do, what you care about and how you help people. It’s essentially the story of why your brand exists and why people should interact with you.

Brand storytelling can help you increase brand awareness. It is the act of telling a story through various digital means, including social media posts, images and videos. It is intended to capture the attention of your target audience and strengthen your connection with them while promoting greater engagement with your brand.

A successful brand storytelling strategy will allow a business to establish a better relationship with its audience while the audience learns more about the brand.

Why is brand storytelling so important?

Today’s consumers are driven by personal connections online. Consumers want to build relationships and network with brands. Brand storytelling is so important because it helps you evoke emotions within your audience and establish a relationship.

Brand storytelling can help you set yourself apart from competitors and ensure you are memorable, which in turn helps to convert your audience to customers. A good brand storytelling strategy will allow you to foster a community of engagement with your audience. It humanises your brand, allowing you to build more authentic connections. These factors will help to promote brand loyalty as people connect with your brand on a personal and emotional level.

Tips to get started with brand storytelling

For your brand storytelling strategy to be effective, you must first be clear about who your brand really is and what your story is. Begin by defining your brand heart. This is your core purpose, including your values, mission, purpose and vision. This is what you want to shine through in your brand story.

Secondly, you must know who your target audience is. It’s essential to really understand your target audience so you can create a personal connection with them through your brand storytelling. Once you are clear about who you are, what you are trying to do and who you are targeting with your content, you can begin to create stories that communicate your message in a way that appeals to the right people.

When thinking about how to tell your brand story, consider the following questions:

  • Who are you?
  • What do you do?
  • Who do you do it for?
  • Why do you do it?
  • How do you do it?
  • What is your future vision?

The answers to these questions can help you create content that tells your brand story effectively. Next, consider the format that is best for telling your story. This may incorporate:

  • Articles
  • Case studies
  • Videos
  • White papers
  • eBooks
  • Infographics
  • Data visualisations
  • Micro-content
  • Graphics
  • Motion graphics

The proper format will depend on the nature of your brand, the story you are trying to tell and who you are trying to reach. Similarly, consider the best platform for your brand storytelling. This will, again, depend on who you are trying to reach and the format you have chosen.

Wrap Up

Aim to take your readers on a journey with your narrative. Tell your story in a way your audience can relate to, whether this is personal stories, underdog stories, before and afters or solutions to problems. Finally, make sure you always add your branding and stay consistent with your storytelling. Relationships are built and strengthened over time, so consistency is key.

At the Oxford College of Marketing, we have a range of professional marketing courses designed to help develop your understanding of how to build a successful brand. Find out more about our courses by filling out our online enquiry form here.