We are all obsessed with the top of the funnel. Bringing people in the door and acquiring new customers. We’ve always been this way inclined. Haven’t we? To some extent, you can understand why. After all, we can measure the [Read More]
Why do we need another model? A key part of being an effective marketer is using a framework to plan your marketing. Indeed, it is this ability to plan using a structured approach that can set you apart. The good [Read More]
The Oxford College of Marketing is delighted to introduce the new CIM Diploma in Sustainable Marketing for 2022. This exciting new degree-level qualification aims to help build an understanding of the key concepts of sustainability. What Does The CIM Diploma [Read More]
After university degrees, qualifications from The Chartered Institute of Marketing are the most sought after by employers. Studying for a University Degree which is accredited by the CIM, can enhance your marketing career and give you the opportunity to gain [Read More]
As a relatively new social media platform, TikTok is growing in popularity. While the platform is incredibly popular amongst young people the world over, it is becoming increasingly appealing to a more diverse range of demographics. Indeed, many brands are [Read More]
After celebrating another superb set of assessment results for the September assessment board, Oxford College of Marketing have been awarded with 11 additional commendations from The Chartered Institute of Marketing (CIM). The Awarding Body at the CIM has commended us [Read More]
A social media crisis is a scary prospect for any business or marketer. However, with careful planning and the right attitude, it can be dealt with and managed effectively. Our seven steps to prepare for a social media crisis will [Read More]
The CIM graduation ceremony is a chance for many of our students to celebrate their achievements with their friends, peers, family and loved ones. This year’s ceremony was extra special for another of our recent marketing graduates, Luke Chamberlain who [Read More]
Marketers work in a constantly evolving landscape. To remain successful, it’s vital to stay on top of changing trends and technologies. Marketing is not a skill you can simply master once and use in the same way for life. Those [Read More]
They’re all a key part of Oxford’s newly re-launched Marketing Camp, which we’re excited to be sponsoring. So here we talk to Bethany Joy, organiser of the meet-up, about exactly what’s on offer for local marketers like you… So firstly, [Read More]
By now, we’re sure you are aware that Content is King; but some content is so popular and provides such benefit to your audience that it can be used again. This category of content is known as evergreen content. To [Read More]
Since I started my career, 38 years ago, on the shop floor of my late Father’s retail optical chain in Glasgow, I have been deeply passionate about customer service, customer experience and putting customers at the heart of all I [Read More]
You may have heard of the terms paid, owned and earned media in relation to digital and content marketing strategies. In this post, we will explain what the differences are between the three forms of media and consider how you [Read More]
It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing [Read More]
Influencer marketing is extremely popular with brands because it is a highly effective advertising tool. Consumers trust recommendations from real people far more than traditional adverts created by brands themselves. Influencers are revered by their followers who want to be [Read More]
There are a number of ways marketers can reach consumers. With the proliferation of digital technology, the choice can be overwhelming. So, how do you decide which digital marketing channels to use? Let’s take a look. Selecting digital marketing channels [Read More]
With 772 million users worldwide, LinkedIn is the must-have social platform for professionals and businesses alike. The platform helps organisations promote themselves and source the best talent. Recently, a host of new and exciting features have been added to LinkedIn. [Read More]
Three ways to use Hofacker’s 5 Stages of Information Processing In 2000, Professor Charles Hofacker published his book, ‘Internet Marketing’. To set this into context, in the year 2000 the Office for National Statistics reported that 1 in 4 [Read More]
Clubhouse is an audio-only social media app launched by Paul Davidson and Rohan Seth. According to the website, it’s a “new type of social network based on voice—where people around the world come together to talk, listen and learn from [Read More]
In marketing, we understand that each element of our strategy should work together to complement one another in order to reach our set goals. But should we be taking a broader look into how the components within the organisation can [Read More]
Oxford College of Marketing are delighted to receive a further 6 commendations from The Chartered Institute of Marketing recognition of the fantastic results for the September 2020 assessment board. Commendations are awarded to accredited study centres that provide exceptional academic [Read More]
In marketing, alignment is key. Just as a mismatch in fashion trends (cue 1908s fashion) can be strikingly obvious, so too can inconsistencies in marketing campaigns. These discrepancies can unsettle your audience, often without them being able to pinpoint why [Read More]
Do you struggle to come up with blog post ideas to keep your blog up to date and interesting? Don’t worry, you’re certainly not alone, in fact, sometimes the idea takes longer to formulate than writing the blog itself. Writer’s [Read More]
Oxford College of Marketing are delighted to announce that we have been awarded 15 additional commendations from The Chartered Institute of Marketing. This is in recognition of our exceptional results for the July 2020 assessment board. CIM Commendations are given [Read More]
A planned approach to marketing helps us to set clear objectives based on the current situation a company is facing. The strategy defines how those objectives will be achieved, including the target market to focus on and how the company [Read More]
Being a ‘beginner’ at anything can feel a bit daunting, especially if you’re entering a brand new field of work. There are so many different pathways when it comes to marketing - it’s really just an umbrella term - so [Read More]
Plan. Do. Check. Act (PDCA). Made popular by Deming in 1950, it’s another one of those models that you look at and think: ‘Yes, that’s obvious.’ The reason it feels obvious is because these four steps are core to so [Read More]
I’ll confess right now: I love the AIDA model. It’s one of those, ‘This is so obvious’ models that it’s easy to dismiss it. Indeed, it frequently gets dismissed and ridiculed. But ignore that criticism. Let me take you through [Read More]
As marketers, to satisfy customers we tailor our marketing activities to meet their needs. This sounds a simple concept until we consider that our market consists of all people or businesses potentially interested in our products and services. It stands [Read More]
This guide is a simple how to do SEO basics for content editors who use a content management system (CMS) – such as Wordpress - to edit websites for their organisation. For some CMS systems, it may not be possible [Read More]
