Marketing and Digital Marketing

Should We Question Traditional Strategic Marketing Planning Models?

2018-06-24T11:13:57+01:00

Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) should be a structured approach, based on carrying out the following steps: Situation Analysis (where are we now?) Objectives (where [...]

Should We Question Traditional Strategic Marketing Planning Models?2018-06-24T11:13:57+01:00

3 Key Customer Experience Metrics You Should Be Measuring

2018-06-24T12:34:06+01:00

Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. No matter what sphere your business is in, it is now more important than ever to be constantly measuring your [...]

3 Key Customer Experience Metrics You Should Be Measuring2018-06-24T12:34:06+01:00

How to Create Middle of the Funnel (MOFU) Content for Lead Generation

2018-06-24T11:16:10+01:00

Raise your hand if you’ve ever defined a problem or opportunity but then struggle to work out quickly and easily what the options are and how they compare? I imagine a few hands went up there, or you imagined you raised your hand so you didn’t look like a weirdo in the office. I ask this question because this is [...]

How to Create Middle of the Funnel (MOFU) Content for Lead Generation2018-06-24T11:16:10+01:00

Oxford College of Marketing Celebrate 15 Commendations from Chartered Institute of Marketing

2018-06-24T11:16:26+01:00

Oxford College of Marketing have followed up their best-ever Chartered Institute of Marketing exam results by receiving 15 further prestigious commendations. Such commendations are only awarded to CIM study centres that demonstrate outstanding academic standards. The Chartered Institute of Marketing only award commendations to study centres who achieve a 90% pass rate or higher for each specified module that forms [...]

Oxford College of Marketing Celebrate 15 Commendations from Chartered Institute of Marketing2018-06-24T11:16:26+01:00

Free live class: Selecting the Right Social Media Tools for Your Business

2018-06-24T11:16:48+01:00

Find out what it’s like to study for the Oxford College of Marketing Diploma in Digital Marketing at our free live class on 27 September at 12.30pm. This foundation degree-level course aims to provide students with the experience and knowledge they need to succeed in digital marketing. Our live class will give you the opportunity to not only experience our qualification [...]

Free live class: Selecting the Right Social Media Tools for Your Business2018-06-24T11:16:48+01:00

Free Live Class: Undertaking an Effective Digital Marketing Audit

2018-06-24T12:34:05+01:00

Join us on 6 September at 12.30pm (BST) to get a taster of the new CIM Digital Diploma in Professional Marketing with our free live class! Oxford College of Marketing launched the exciting new degree-level qualification last month, which is the new professional standard in digital marketing from the CIM. Our live class will give you the opportunity to not [...]

Free Live Class: Undertaking an Effective Digital Marketing Audit2018-06-24T12:34:05+01:00

Six Steps to Successful Sales Funnel Content Creation

2018-06-24T12:34:41+01:00

Do you buy everything you see advertised? Or everything you see on display in a shop window or on a website? Most of the time your answer will ‘no’ because that’s not how we shop. We’d quickly run out of money for starters, and research shows that 81% of shoppers conduct online research before making big purchases and B2B researchers [...]

Six Steps to Successful Sales Funnel Content Creation2018-06-24T12:34:41+01:00

How to do Marketing Planning Under Tough Circumstances

2019-04-13T18:17:14+01:00

I’m not going to beat around the bush: if you want your marketing to work, then you need to have a plan. However, we live in the world of “now”. We all have clients or bosses who want us to “deliver results fast”. They all agree that marketing planning is great but…”Can you do some marketing now?” When faced with [...]

How to do Marketing Planning Under Tough Circumstances2019-04-13T18:17:14+01:00

Webinar: Are you Making These Marketing Planning Mistakes?

2017-06-12T10:59:49+01:00

Join us on Wednesday 21 June at 12.30pm (BST) for our latest practical marketing webinar where we focus on the key marketing planning mistakes that small businesses often make. Many SMEs fail to plan their marketing effectively. This is often because marketing isn’t seen as a priority for the business or is viewed as a creative area.  This leads to [...]

Webinar: Are you Making These Marketing Planning Mistakes?2017-06-12T10:59:49+01:00

How To Get Your Website On Google: 5 Factors That May Be Affecting Your Search Traffic

2018-06-24T14:02:03+01:00

There are many factors involved when optimising a website to be discovered in search results on Google. I thought I would share some of the most common reasons I have come across over the years for why a website may not be generating much (or any) visitors from search engines and answer the question why is Google not finding my [...]

How To Get Your Website On Google: 5 Factors That May Be Affecting Your Search Traffic2018-06-24T14:02:03+01:00