How to Use Influencer Marketing to Amplify Your PR

Watch our latest PR on Demand webinar that explores influencer marketing and how you can use it to amplify your PR.

Influencer marketing is becoming increasingly popular – but rarely are we taught how to secure it for our own brands and organisations. This webinar teaches you how to find the perfect ambassadors for your brand and how to convince them to work with you.

You’ll learn how to track results and repurpose content for other campaigns, reaching more people than you had ever imagined.

What is Influencer Marketing?

Influencer marketing is where brands collaborate and partner with individuals (influencers) to promote their products and services to a wider audience.

During these collaborations, organisations can leverage the engaged and enthusiastic followers and communities of the influencer to showcase a product or service for higher exposure.

Influencers are becoming increasingly important as consumers are now more receptive to recommendations from an individual they respect than ads or other corporate messaging. Consumers are now regularly using ad blockers to filter out unwanted ads, making the use of influencers even more important for brands to use to engage their target audience.

About The Trainer

With over 10 years of experience in digital marketing and PR, Zoe Griffin has managed influencer campaigns for a variety of fashion, food and wellness companies. During projects carried out for Very.co.uk, Pretty Little Thing, Simply Be, Meglio healthcare and Kiru restaurant, Zoe has worked with everyone from One Direction and Khloe Kardashian to Michael Caine and Simon Cowell.