With the growing use of AI marketing tools, our industry is undergoing yet another revolution. Whilst AI undoubtedly brings some challenges, it also heralds a great many opportunities, such as:
- Content Idea Generation
- Copy Content Creation
- Image & Video Content Creation
- Social Media Content Creation
- Content Optimisation
AI for Content Idea Generation
Probably the most accessible application of AI marketing tools is using them to help with research and idea generation. According to a recent Hubspot survey, 33% of marketers who use AI use it to generate ideas or inspiration for marketing content.
Ahrefs is a great free idea-generation tool to help inspire you.
Copy.ai is also a useful tool to help with brainstorming and copywriting.
AI for Copy Content Creation
- AI chatbots, like ChatGPT, use a language-based model, meaning they’ll respond to the text you input and then generate outputs based on the data gathered. They can help create anything from long-form blog content to email subject lines to social media captions.
- Grammarly can do so much more than just check your spelling and grammar. It now comes with the power of generative AI to help with your context and preferred writing style.
- Further tools to explore include Zapier’s AI Chatbot Builder and Jasper.
AI for Image & Video Content Creation
AI-generated content now goes way beyond just helping you to write copy – there’s a steep rise in artwork, images, and video apps.
- Lensa uses powerful photo editing tools to help you enhance your images. You can even transform them into ‘paintings’ in the style of your favourite artist!
- DALL-E2 is an AI system that can create realistic images and art from a description in natural language. It can create original, realistic images and art from a text description and combine various concepts, attributes, and styles.
- Descript has an AI-enhanced video editing tool with a focus on transcript editing. It can also help rectify audio sound quality issues.
AI for Social Media
Social media management tools are necessary to juggle all the tasks needed to execute a successful social media strategy. Most third-party apps are starting to incorporate AI but here are a few suggestions to explore.
- Feedhive collates lots of AI and automation features to help with everything from content generation to recycling, posting and monitoring. For example, AI-powered content recycling can help you turn existing posts into new ones; AI-powered conditional posting uses AI to measure engagement for a post and then takes a specific action if engagement is high enough.
- Canva is a very user-friendly design platform and now comes with a free Magic Design feature. This uses AI to generate relevant design templates based on an image or prompt.
AI for Content Optimisation
It doesn’t matter how great your content is if no one can find it! Several of the tools already considered can help with this, but you might want to also consider the following:
- Hubspot has various AI tools that help you optimise content for the Search Engine Results Pages (SERPs). For example, its SEO suggestions tools can scan your website and automatically pinpoint opportunities for optimisation.
- Seo.ai has keyword research with advanced AI options and insights along with advanced SEO scoring that incorporates competitor benchmarking.
- Clearscope has a range of tools to help understand keywords and search intent with the Keyword Discovery Tool.
Quick Round-Up of the Pros and Cons of Using AI Tools
The rise of AI marketing tools represents a significant shift in our industry. Despite challenges such as quality concerns and potential plagiarism, the benefits are profound.
The Pros:
- Efficiency and scalability
- Cost-effective
- Improves search engine optimisation (SEO)
- Overcome writer’s block
The Cons:
- Quality concerns and possible plagiarism
- Algorithms can devalue AI-generated content
- Lack of creativity and personalisation
- Human editing is often still required
As we navigate the evolving business landscape, striking a balance between the efficiency of AI and the human touch will be essential. If you are interested in furthering your knowledge of AI marketing tools, check out our CIM Specialist Award in AI Marketing. This fast and focused course will equip you with the knowledge to respond to developments within the world of AI, including how to assess the value of AI for business and how to incorporate AI into your marketing strategy.
This blog post was written by marketing expert and CIM tutor Nick Day.