Firstly, to avoid confusion, this blog is about steps to building a more effective ‘buyer personas’ and not ‘user personas’. User personas are usually aimed at those using an end product. This is beneficial if you are in a Product [Read More]
Webinars aren't anything new, but since the pandemic, the reliance on video conferencing tools certainly increased as a way to communicate with clients, colleagues and partners. ‘78% of the large UK businesses agreed that their company ‘could not have survived [Read More]
It might not be ER but working in PR needs nerves of steel, resilience and grit. Wondering how you can build confidence and resilience while working in PR? Watch our latest PR webinar with expert Natalie Trice to gain some [Read More]
We are excited to announce that Oxford College of Marketing has been awarded 12 new CIM commendations by the Chartered Institute of Marketing, in recognition of our remarkable performance at the July 2023 Assessment Board. These commendations bring the College’s total [Read More]
Choosing what to study can be a challenge, especially if you’re not entirely set on your future career path yet. Studying marketing not only prepares you for a career in that specific field but also equips you with a wide [Read More]
Successful TikTok videos can help you grow your audience and brand awareness to reach more potential customers. With over one billion monthly active users, TikTok is an excellent platform for brands to utilise in their marketing strategy. Read on to [Read More]
If you want to improve your PPC campaign performance, you’ll need to invest time and resources into monitoring and tracking performance. This will help you test different strategies over time to find what works best. A PPC campaign can be [Read More]
The copy you write for your social media platforms reflects your brand and directly influences engagement with your posts. Learning to craft effective social media copy can help you grow your audience and achieve your marketing goals. In this post, [Read More]
Congratulations to our students who are celebrating an outstanding set of results for the CIM April assessment board! Our students achieved an overall pass rate of 98% across all CIM qualifications, with 14 modules receiving an impressive 100% pass rate. Particular congratulations [Read More]
Watch our latest workshop recording that explores how to create a winning content strategy that knocks your competitors out of the park. Learn the secrets of creating winning content that drives traffic, engagement, and sales with digital marketing specialist and [Read More]
Many students have to work alongside their studies to make ends meet. It can be challenging juggling a job and a marketing course, and it requires effective prioritisation and planning. This post offers five top tips for studying whilst working [Read More]
Repurposing content can save valuable resources, such as time and money; it ensures you get the most out of your content creation efforts and enables you to reach new audiences. This post will explain what content is best for repurposing [Read More]
We are thrilled to announce that Oxford College of Marketing has been awarded 12 new commendations by the Chartered Institute of Marketing, in recognition of our outstanding results for the December 2022 assessment board.</span> At the College, we pride ourselves on [Read More]
There are so many different terms in marketing that it can sometimes get confusing. Perhaps you’ve heard of the phrase ‘always-on marketing’ and wondered what it is and whether it could benefit your business. This post explains what always-on marketing [Read More]
Congratulations to all our students who are celebrating our best-ever set of results for the December 2022 CIM Assessment Board. Our students have delivered a stunning set of results. Our overall pass rate was an outstanding 99% across all qualifications, [Read More]
Harriet Green graduated with us in November 2022 with a CIM Diploma in Professional Digital Marketing. We are delighted that Harriet has been awarded the prestigious Top Student Prize by CIM at November’s graduation ceremony. We caught up with Harriet [Read More]
Join us on Thursday 25 May at 12.30pm (BST) for our latest practical marketing webinar where we focus on the basic SEO practices. Search engines serve millions of users a day and allow organisations to connect with those searching for [Read More]
How to produce strategic plans for your key customers. Find more marketing videos at OxLearn
Market Segmentation - Oxford College of Marketing How to assess whether your marketing strategies create or destroy shareholder value
Professor Malcolm McDonald will explain to you how company valuation can be taken from an art to a science.
Professor Malcolm McDonald will help you to understand: The challenges of planning and how world class companies deal with them The need for marketing planning How and where to begin How to get an overview of the total [Read More]
