Firstly, to avoid confusion, this blog is about steps to building a more effective ‘buyer personas’ and not ‘user personas’. User personas are usually aimed at those using an end product. This is beneficial if you are in a Product [Read More]
Webinars aren't anything new, but since the pandemic, the reliance on video conferencing tools certainly increased as a way to communicate with clients, colleagues and partners. ‘78% of the large UK businesses agreed that their company ‘could not have survived [Read More]
It might not be ER but working in PR needs nerves of steel, resilience and grit. Wondering how you can build confidence and resilience while working in PR? Watch our latest PR webinar with expert Natalie Trice to gain some [Read More]
We are excited to announce that Oxford College of Marketing has been awarded 12 new CIM commendations by the Chartered Institute of Marketing, in recognition of our remarkable performance at the July 2023 Assessment Board. These commendations bring the College’s total [Read More]
Choosing what to study can be a challenge, especially if you’re not entirely set on your future career path yet. Studying marketing not only prepares you for a career in that specific field but also equips you with a wide [Read More]
Successful TikTok videos can help you grow your audience and brand awareness to reach more potential customers. With over one billion monthly active users, TikTok is an excellent platform for brands to utilise in their marketing strategy. Read on to [Read More]
If you want to improve your PPC campaign performance, you’ll need to invest time and resources into monitoring and tracking performance. This will help you test different strategies over time to find what works best. A PPC campaign can be [Read More]
The copy you write for your social media platforms reflects your brand and directly influences engagement with your posts. Learning to craft effective social media copy can help you grow your audience and achieve your marketing goals. In this post, [Read More]
Congratulations to our students who are celebrating an outstanding set of results for the CIM April assessment board! Our students achieved an overall pass rate of 98% across all CIM qualifications, with 14 modules receiving an impressive 100% pass rate. Particular congratulations [Read More]
Watch our latest workshop recording that explores how to create a winning content strategy that knocks your competitors out of the park. Learn the secrets of creating winning content that drives traffic, engagement, and sales with digital marketing specialist and [Read More]
