Successful TikTok videos can help you grow your audience and brand awareness to reach more potential customers. With over one billion monthly active users, TikTok is an excellent platform for brands to utilise in their marketing strategy. Read on to find out our six tips for successful TikTok videos.
1. Master the basics
One of our top tips for successful TikTok videos is using audio, so be sure to incorporate this and try to make it relevant. Use high-resolution video – this should be 720p minimum. Current advice from TikTok is to go full screen and use a 9:16 aspect ratio for your videos. In terms of video length, the platform recommends 21-24 seconds and not under 10 seconds, so try to tell a story and use video captions to add context.
2. Encourage comments
The more comments a video gets, the more like it is that TikTok’s algorithm will favour it. This means that it is likely to be seen by more people because it seems to be a popular and engaging video. There are many ways you can encourage viewers to comment on your videos. The easiest of these is simply to ask. You can ask viewers a question related to your content, prompting them to write their answers in the comments. You can also ask for feedback or suggestions. Other ways to boost your comments are by replying to comments to start a conversation or, more controversially, to create video content around conversational or contentious topics in your niche.
3. Create videos from comments
A clever tactic that some brands use is to create successful TikTok videos based mainly on comments they receive. By making TikToks in the form of a reply, you can greatly increase your popularity and engagement. If your content is good, you can expect to get plenty of comments from users hoping to get a reply.
4. Post at the right time
The time of day you post your videos on TikTok matters. This is because TikTok rarely shows videos that are more than a week or so old. If you want to appear in people’s feeds, you need to be active at the right times. This will help to increase your following and engagement so you can grow your visibility on this platform. The right time for you to post may vary depending on your niche and demographic, but the following guideline can be useful:
- Monday: 6am, 10am & 10pm
- Tuesday: 2am, 4am & 9pm
- Wednesday: 7am, 8am & 11pm
- Thursday: 9am, 12pm & 7pm
- Friday: 5am, 1pm & 3pm
- Saturday: 11am, 7pm & 8pm
- Sunday: 7am, 8am & 4pm
This doesn’t mean you have to be active at all these times – simply use scheduling software to schedule your posts in advance to go out at the desired times.
5. Get in on the trends
Regularly scroll through TikTok yourself to research what’s trending. Jump on trending sounds, filters or challenges and creatively utilise these in your videos. When it comes to trends, the videos that stand out the most are those that clearly show the individual or brand’s unique personality, so be sure to put your own spin on them!
Another way to keep up with trends is to use trending hashtags. You can find these on the ‘discover’ button. Trending hashtags are region specific and change regularly. They may not all be relevant to your brand or niche but try to utilise the ones that are. If people are searching for those hashtags, they are more likely to find your videos which will help to grow your audience.
6. Post regularly
If you’re hoping to go viral on TikTok, you will need to produce enough content to get noticed. Successful creators on this platform post every day, often multiple times per day! If you don’t post regularly, your videos are unlikely to appear in people’s feeds. Aim to upload a new video every weekday at a minimum. That being said, don’t compromise on quality, as this could hurt your brand. Stay relevant to your followers and target audience.
Wrap up
Following the tips in this post will help you create TikTok trending content. Now you know the basics, the next step is to generate ideas for engaging TikTok videos. Think about how you can entertain or help your target audience rather than simply trying to sell to them. This will help to grow brand awareness, respect and loyalty over time.
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