Internal communications used to be seen as a support function. A way to distribute updates, publish newsletters and ensure announcements reached the right inbox. That version of internal communications no longer reflects reality. Today, organisations are operating in environments defined [Read More]
A modern sales funnel is much more than a path to purchase. It's the framework that guides potential customers from their first interaction with your brand through to becoming loyal advocates. But while automation has made it easier than ever [Read More]
Internal communications has evolved from simply sharing company updates to becoming one of the most important functions within modern organisations. As businesses navigate AI, hybrid working, organisational change and digital transformation, effective internal communications helps employees understand not just what [Read More]
Hyper personalisation in marketing is changing how brands connect with customers. While traditional personalisation relies on historical data, hyper personalisation uses artificial intelligence (AI), real-time behaviour and customer insights to deliver highly relevant experiences as they happen. As customer expectations [Read More]
If you're studying towards the CIM Level 6 Diploma in Professional & Digital Marketing, you'll need to choose three CIM Diploma electives alongside the mandatory Strategy and Planning module. With nine electives available, there's no single "best" choice. The right [Read More]
Every business makes assumptions about its customers. Will they pay this price? Will this email encourage them to click? Does this messaging actually resonate? Traditionally, the only way to answer those questions was to launch a campaign and see what [Read More]
Choosing the right qualification can do more than strengthen your marketing knowledge, it can help you build confidence, apply new skills in the workplace and open the door to career progression. For Neave Ritchie, studying with Oxford College of Marketing [Read More]
AI is in the tools you use, the content you see and probably somewhere in your workflow already. When it comes to generative AI for marketers, expectations are shifting quickly. But here’s the thing, most marketers aren’t using it particularly [Read More]
At its core, generative AI is a type of artificial intelligence that does not just analyse data but creates new outputs from patterns in that data. Understanding how marketers use generative AI has become increasingly important as these tools move [Read More]
Generative AI is now embedded in everyday marketing. Blogs, emails, social posts, landing pages and even strategy documents are drafted using it. Used well, it saves time and sharpens thinking. Used carelessly, using generative AI for content can quietly erode [Read More]
Studying while working full-time is never easy, especially when your career path hasn’t followed a traditional route. For many marketing and communications professionals, skills are built through experience first, with theory and formal recognition coming later. In this blog, one [Read More]
The question of AI replacing creative jobs has become one of the most repeated narratives in technology and marketing. Each new tool release appears to confirm the fear. AI can now write articles, generate images, design layouts and suggest campaign [Read More]
Most marketers recognise the familiar rhythm of a research session. You open multiple tabs, skim reports, encounter conflicting viewpoints and spend hours fact checking just to feel confident in a single insight. While artificial intelligence promises to speed this process [Read More]
Every business operates in a world powered by data. Every click, scroll and purchase tells a story about your customers, but without the right tools, those stories are easy to miss. This Google Analytics 4 (GA4) guide explains how GA4 [Read More]
Artificial intelligence is rapidly reshaping how marketers plan, create and deliver content and ChatGPT is at the centre of that shift. For many teams, using ChatGPT for marketing is no longer experimental; it’s a practical way to work faster, think [Read More]
As sustainability claims come under increasing scrutiny, understanding the greenwashing rules for marketers has become essential. In 2024, the Digital Markets, Competition and Consumers Act (DMCCA) gave the UK Competition and Markets Authority (CMA) the power to issue penalties of [Read More]
AI is no longer experimental, tools like ChatGPT have quietly moved from novelty to necessity. What started as a curiosity is now built into everyday platforms like Word, Canva and HubSpot. This ChatGPT playbook explores how marketers and professionals can [Read More]
“AI” has become the star of every marketing technology pitch. Platforms promise intelligence, learning, and game-changing results. But not every tool that claims to use AI truly does, many are driven by automation in marketing, which is reliable and powerful [Read More]
In modern marketing, the line between creativity and technology has all but disappeared. Data shapes storytelling, automation drives efficiency, and artificial intelligence is redefining what marketers can achieve. At the centre of this evolution sits MarTech, the technology that powers [Read More]
AI isn’t just changing how we create conten, it’s changing how we find it. One of the most talked-about tools leading this shift is Perplexity, the AI-powered search engine that delivers direct, cited answers instead of endless lists of links. [Read More]
If you’re in marketing, you’ve probably noticed: AI isn’t just showing up in headlines anymore it’s showing up in your tools, your campaigns and maybe even your competitors’ strategies. One area leading the change is generative AI in marketing, a [Read More]
In today’s fast-moving communications landscape, understanding the Public Relations Essentials is more important than ever. Public relations (PR) plays a crucial role in shaping perception, building trust and driving long-term business success. From crafting compelling stories to managing reputation and [Read More]
Strong presentation skills for professionals are no longer optional, they’re essential. Whether you’re pitching a new idea, leading a meeting, or representing your organisation at an event, the ability to present with confidence can shape how your message is received [Read More]
When you first try AI, it can feel like a bit of magic: type a question and almost instantly, you get a polished, relevant response. But to truly understand how AI creates answers, we need to look behind the curtain. [Read More]
User Generated Content (UGC) has become the currency of modern brands. It’s the social proof that gives your brand authenticity and trust in a way that traditional advertising simply can’t. From customer reviews and unboxing videos to everyday social posts, [Read More]
How does AI support marketing? By giving teams smarter tools for targeting, content and performance, AI helps marketers work more efficiently while leaving strategy, creativity and judgement to humans. Here are three clear ways AI can support marketing teams, explaining [Read More]
When Laura first considered studying further, she imagined herself pursuing an MA in Marketing. But after researching her options, she realised she wanted something more practical, a qualification she could directly apply to her role while working full-time. That’s when [Read More]
What is GPT? GPT is a Generative Pre-trained Transformer, a language model that predicts the next token (piece of text) given previous tokens. ChatGPT builds on this core model with added instructions, safety layers and tools so it behaves more [Read More]
AI in MarTech has become the headline of nearly every marketing technology conversation. New platforms, fresh features and bold promises dominate industry updates. But here’s the reality: AI doesn’t transform marketing just by existing in your stack. The organisations that [Read More]
ChatGPT agents might not be brand new anymore, but they’re becoming harder to ignore. As AI tools start to take on more of the doing, not just the thinking, marketers are beginning to rethink how work gets done. Let’s break [Read More]
