For some, the idea of mulling around in a room full of strangers and trying to sell themselves is like a nightmare come true. It’s a daunting prospect having to introduce yourself and make a great first impression. At some [Read More]
Content marketing is more than just a buzzword . Companies are now realising its potential and discovering its power as a marketing strategy. What makes a successful content strategy? It goes beyond mere content creation; it's about crafting and disseminating [Read More]
Sales and marketing have always been at odds with each other in the past. But in this day and age it is more important than ever to bring the two teams together to create more powerful, targeting sales and marketing [Read More]
PPC ads and organic SEO efforts are often pitted against each other, with people asking ‘which one should I use?’ But in actual fact, using the two combined can have much better results than when each one is used separately. [Read More]
Marketing metrics are what help marketers determine just how successful their efforts are. We are lucky to now be able to measure in much more detail the impact of our marketing efforts, particularly in the digital world, due to advancements [Read More]
One of the most popular questions when it comes to driving traffic to your website is ‘what’s best, pay per click (PPC) or search engine optimisation (SEO)?’ By using pay per click advertising options through programs such as Google Adwords, [Read More]
When looking for a new career opportunity, it’s often not just about what you know, but also WHO you know. Making the right connections and growing your contact list is key when it comes to finding new opportunities for career [Read More]
Content marketing is one of the biggest trends in digital marketing right now, and it cannot be ignored how important and influential it can be when done right. But what makes a content marketing campaign a success? An Obvious Purpose [Read More]
LinkedIn has revolutionised the way progress our careers, both when we are actively seeking a new opportunity and when we are being headhunted for our next potential career move. LinkedIn is the first port of call for recruiters and employers [Read More]
Facebook has been slated for their decision to cut the reach of brand’s ‘organic’ (otherwise known as unpaid) content. “It’s just so they can make more money from us!” I hear you say. Yes, that does come into it. Social [Read More]
Tony Zambito, one of the leading experts in buyer insights research, has defined customer, or buyer, personas as: “… research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they [Read More]
Contrary to popular belief, keyword research does not devoid copy of creativity and flow. Quite the opposite; keyword research can provide insight into the topics that are most talked about and searched for by the target audience as well as [Read More]
In this new digital age, customers are becoming busier, wiser and more skeptical than ever before. And in order to keep up with the changing customer profile, the traditional sales funnel has had to evolve and grow to accommodate these [Read More]
Branding, when done well, is like a company’s fingerprint. It is unique to the business, how we identify it and it is what sets it apart from the competition. Most importantly, it is what reinforces trust between the company and the customer. But, [Read More]
Innovation is vital to every department of the business in order for it evolve and grow. And while there is no simple switch to turn innovation on and off, there are key drivers that can keep your team’s creative juices [Read More]
Red Barrington, OXCOM tutor and founder of Red Star Digital, discusses the importance of the digital transformation and what it means for businesses. For a lot of older, more established businesses, digital has meant a bit of a scramble to [Read More]
The management and implementation of sales is a vital contributor to the success of any organisation. Therefore, having a simple but clear plan in place for the sales activities is important. With that in mind, we take a look at [Read More]
It’s inevitable in sales that you will win some and you will lose some. Not every customer is aligned with your company’s thinking and sometimes it just wasn't meant to be. But for the most part, these lost customers don’t [Read More]
There are literally hundreds of articles out there weighing up the pros and cons of using email marketing and social media. But the big issue with these articles is that they pit the two against each other to find a [Read More]
The key to a successful marketing campaign lies in consumer behaviour. Marketing to an audience that you don’t truly understand will not get you very far; the only way to reach and connect with a customer, the only way to [Read More]
Sangeeta and Ranger‘‘Years ago, if someone had told me I would eventually be registered severe/blind, work in partnership with a guide dog to get about independently, and then go on to gain a Chartered Institute of Marketing qualification, I [Read More]
Some of the most influential brands in the world have secured their place in the memories of their target market, creating a loyal customer base through the associations made with their brand’s identity and persona. A brand with strong imagery [Read More]
The digital landscape is vast and offers a range of fresh opportunities for brands to reach new audiences online; if they know how. Optimising your brand’s online presence is the key to unlocking the power of digital marketing. Having an [Read More]
There are two elements within the external marketing environment; micro and macro. These environmental factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing plan. Micro Environment Factors Suppliers: Suppliers can [Read More]
Understanding of the Target Audience SEO is about driving traffic to your website, but what you have to consider is that the traffic you drive is useless unless they are your target customers. Knowing all about your target audience and [Read More]
Social media is the no longer the future for marketing, it’s the here and now, and therefore it is ever more important for marketers to understand how to optimise it as a digital tool and interpret the impact of it. [Read More]
Understanding and delivering customer value are key components in the success of any brand, and marketing plays a large part in the delivery of value. What Is Customer Value? There are many interpretations of what customer value actually is. One [Read More]
In any organisation, the sales department plays a pivotal role in the success of the business. The unique and important role of sales in an organisation is to bridge the gap between the potential customer’s needs and the products/services that [Read More]
Whether you are looking to move into a higher role or new career, or are just wanting to gain more satisfaction from your current position, professional development is the key. What Is Professional Development? Professional development defines the process of [Read More]
As digital marketing has evolved, it has brought with it a plethora of new channels on which marketers can communicate and reach new audiences. Marketers originally thought that choosing between these channels and selecting the best one for the business [Read More]
