PPC ads and organic SEO efforts are often pitted against each other, with people asking ‘which one should I use?’ But in actual fact, using the two combined can have much better results than when each one is used separately.
So how exactly can using pay per click (PPC) advertising boost your organic search engine optimisation (SEO) strategy?
More Data Means More Improvement
Because SEO is seen as a longer but more cost effective route to gaining better search rankings for your website, it can prove to be lacking in the area of data.
Pay per click campaigns however can provide you with ample data on keywords and targeting, which can be put into effect in your organic SEO efforts too. It can help you to assess the effectiveness of your brand’s keywords and help to fine tune your keyword campaigns.
Increased Visibility In Searches
Some people say ‘why do I need to use PPC? I am on the first page of searches already’. The reason PPC is still useful is because some users won’t look past the top paid links to the organic results. On the other hand, there are also users who will not click sponsored links and only click on organic search results.
Covering both your bases by aiming to appear in both the paid and organic search results is a good way to get more visibility for your chosen keywords.
The Investment Isn’t As High As You Think
People often state their lack of PPC use as being down to the cost. They say they don’t have the budget for it, but it doesn’t always cost as much as you might think to run a PPC campaign.
You set your own budget and tools such as Google Adwords will advise you on the recommended bid prices, what you will get for your budget and which keywords will be the most cost effective for you.
Want to learn more about harnessing the power of SEO and PPC? We’re running a short course on 9th July 2015 in Oxford covering the fundamentals of successful search engine optimisation and pay per click advertising.
To celebrate our 19th birthday we’re offering a 19% discount! Head over to our Facebook page to claim your discount and be entered into a draw to win your short course place for FREE!