The digital shift is well and truly upon us. It’s been promised (or threatened, depending on your view point!) for the last few decades, and in 2014 we can officially declare ourselves in the ‘digital age’. So what does that [Read More]
Innovation makes the world go round and makes society evolve. Businesses rely on creativity and innovation to grow; yet so few organisations actively nurture innovation in their ranks. Marketing in particular is a department where innovation and creativity could and [Read More]
The process of ‘digital disruption’ that is currently changing the world as we know it is causing us to reconsider the way we look at and do everything, including marketing. Digital disruption sounds like quite a negative way to describe [Read More]
“Email marketing is dead; long live email marketing” is the chant you will hear many a marketer utter these days. But don’t be fooled. Email is alive and well, and if you aren’t using it you can be sure your [Read More]
In any business to customer (B to C) situation, there are four main factors that will influence a buyer’s decision to make the sale, and understanding these factors allows us to integrate them in our sales and marketing efforts. Leveraging [Read More]
Understanding who your customer is, including understanding their buying behaviour, is the key to a successful marketing campaign. And what better way to learn more about your customer than to have an insight into their personal lives. That’s where social [Read More]
Social media is a powerful catalyst in the customer decision making process. It’s influence is great, and integrating it into your current and future marketing efforts will ensure you can harness it’s power and utilise it properly. How Social Media [Read More]
For many years now there has been debate as to whether sales and marketing are completely separate entities working in competition with each other, or are just two sides of the same coin equally contributing to the same outcome. In [Read More]
When did you last conduct a strategy audit? Conducting regular strategic audits is not just beneficial but essential for marketers. This process critically evaluates your current marketing strategy, its alignment with your business objectives, and the preparedness of your [Read More]
Over the coming months, as we edge closer to the roll out of the new CIM Certificate/Diploma in Professional Marketing syllabi in September 2014, we will be looking at some of the key topics that fall under the new modules. [Read More]
Image credit: Smart Insights Over the coming months, as we edge closer to the roll out of the new CIM Certificate/Diploma in Professional Marketing syllabi in September 2014, we will be looking at some of the key topics [Read More]
Marketing is an exciting, fast paced and highly rewarding career option. And the best part of it is, contrary to popular belief you DON’T need to get a university degree in marketing or A-levels to get a marketing job! Passion [Read More]
Following the recent collaboration with the University of California, Irvine Extension (UCI) to endorse and represent the University’s Digital Marketing and Social Media Certificates, the Digital Marketing Association (DMA) is excited to announce the Certified Digital Marketer (CDM) Program. The [Read More]
Oxford College of Marketing are celebrating as the results are in for another successful exam session, with the most recent commendations taking their total up to 54 in the space of just 15 months. Commendations are awarded by CIM to [Read More]
In the ever evolving landscape of marketing, it is unsurprising that so many new trends, some more relevant than others, often come and go. Not all trends that emerge are as useful or as long lasting as others, and with [Read More]
For such a long time it has been drilled into us that images are the way forward in social media marketing. They are eye-catching, attention grabbing and their information is easily absorbed, ideal for the fast paced and fleeting nature [Read More]
Image Credit: Social Type It is easy to get bogged down in a world of exciting sounding job titles such as ‘Director of Marketing’ and ‘Senior Marketing Executive’. But when you actually consider the vast changes to the [Read More]
Marketing Week has recently reported that marketing teams are losing their footing in agency negotiations, with executives turning to procurement staff when finalising decisions. The facts of the article were based on a survey undertaken by 43 members of the [Read More]
According to the 2014 Marketing Budgets report by eConsultancy/Responsys (February 2014), almost 75% of companies in the UK intend to increase their spend on content marketing. But the problem with this fact is, many people are focusing on the wrong [Read More]
Oxford College of Marketing are celebrating as the results are in for another successful exam session, with the most recent commendations taking their total up to 46 in the space of just 12 months. The December 2013 exam session was [Read More]
The following is a summary of this article in Marketing Week with our additional opinions added to the mix. In today’s society, the idea of ‘retargeting’, the strategy of showing people the same products they have been looking at previously [Read More]
Oxford College of Marketing have received a phenomenal 34 commendations from the Chartered Institute of Marketing for excellent performance of its students during assessment sessions since December 2012. We are extremely proud of all our students and staff who helped [Read More]
Oxford College of Marketing are delighted to announce a partnership delivering CIM and CAM units to Bournemouth students whose degrees qualify for the CIM Multi Award Pathway. Students who qualify have exemptions for CIM and CAM courses and are able to achieve [Read More]
CIM Professional Postgraduate Diploma student Helen Frances has recently achieved the highest marks throughout the world for the Analysis and Decision (A&D) module which she recently completed at our Bournemouth Centre as part of her marketing course. This prestigious achievement [Read More]
Helen Frances, Professional Postgraduate Diploma in Marketing student with Oxford College of Marketing (Bournemouth) has been awarded a Global Award for the Analysis and Decision unit of this Masters level qualification. This is a fantastic achievement and our congratulations go [Read More]
When it comes to content marketing, longer articles are extremely useful if something needs to be explored, intrigued consumers require more information on complex questions or a more digital market is in need of educating on more complex subjects. With [Read More]
Marketing campaigns on any scale can either be a success or they can plummet, and companies large and small, well known or not, have been known to ignore some of the basic foundations and have found their campaigns nose diving, [Read More]
In order to enable you to see which marketing colleges are performing well, the Chartered Institute of Marketing (CIM) have brought out a new system of commendations for colleges. These are awarded on study unit basis where an Accredited Study [Read More]
We would just like to say a huge congratulations to all our fabulous CIM and CAM students and tutors! March 2013 brought us yet another board of excellent exam results with: 10 CIM/CAM modules at 100% pass rate 12 CIM/CAM [Read More]
There are several factors to be considered when selecting the most appropriate promotional tools such as: Degree of control required over the delivery of the message Financial resources available Level of credibility each tool bestows on the organisation Size and [Read More]
