professional development marketing coursesWhether you are looking to move into a higher role or new career, or are just wanting to gain more satisfaction from your current position, professional development is the key.

What Is Professional Development?

Professional development defines the process of evaluating and improving your current and future career prospects. It can be done by anyone, regardless of their field or role, as a means of personal improvement.

Why Is Professional Development Important?

In today’s fast paced society, many professionals can find themselves stagnating in their career. Regardless of specialism, roles can often become monotonous and unchallenging if we don’t take proactive steps to keep engaged.

There are ample benefits to be found in regularly reviewing your current career position and future aspirations, and making plans for development.

  • Highlight areas of improvement to help you excel in your current work.
  • Discover new skills and learning opportunities that will improve your career prospects.
  • Become an in-demand professional by regularly adapting to the changing job market and industry needs.
  • Earn promotions and salary increases through self-improvement.

Reviewing Your Professional Development

When reviewing your professional development, you should be considering the following aspects of your current situation:

  • Where am I currently in my career?
  • What issues am I currently facing?
  • What strengths and notable achievements have I discovered so far?
  • Where do I want to be/what do I want to achieve in the next 1 year/3 years/5 years?
  • What do I need to develop to reach my goals?
  • What takes priority?

Planning For Professional Development

Focusing on your goals and areas of development, create a plan for each that covers:

  • Your learning/development needs.
  • What action needs to be taken.
  • What resources will help with these actions.
  • Any contacts who can help with these actions.
  • What your timescale for reaching the development goal is.

Making Professional Development Happen

Don’t just let the plan sit in a drawer and never come to fruition; make it happen!

Some small steps you can take to achieve your professional development goals include:

  • Using appraisals in your current job to your advantage; question your manager about your performance, areas for improvement, etc. Use appraisals a foundation for your professional development plan, and if you don’t have one coming up then ask to arrange one. Your manager will see this as a positive sign that you are looking to improve and develop.
  • Take note of what your other colleagues do, especially those that do exceptionally well and get recognition from the management. Chat to them (diplomatically of course) about how they go about certain processes and how you might improve your own processes.
  • Look for courses and qualifications that will boost your CV and improve your skills and knowledge on the job. Many employers will fund courses as part of staff development, and the qualifications will benefit you in your current position as well as improving your future prospects when you decide to move onwards and upwards.

Planning for professional development should be done regularly and it is always important to bear in mind that you can always improve. In today’s fast paced society, industries and job roles are constantly changing, and it’s the professionals that actively adapt and learn that are in demand.

Oxford College of Marketing offer a range of courses at varying levels  in sales and marketing management, marketing, digital marketing, social media, communications, procurement and supply chain management.

Studying can aid your career development in both the short and long term, with skills picked up along the way improving your current work abilities and the qualification gained opening up new long term job prospects.

To find out more about the courses we have on offer, browse our website where you can live chat with our online support team or call us on (0)1865 515 255 to discuss what qualifications would best suit your professional development plan.