As the UK begins to emerge from lockdown, Oxford College of Marketing is continuing its efforts to support the marketing community as we start to look towards recovery. After the overwhelming and positive response to our Lockdown Lunch and Learn [Read More]
We’re delighted to announce that the College has been awarded 12 additional commendations from The Chartered Institute of Marketing. This is in recognition of our outstanding results for the December 2019 assessment board. CIM Commendations are presented to accredited study [Read More]
As marketers, understanding customer needs is central to what we do. During a recent webinar, we discussed the latest figures from Ardour SEO on the number of daily Google searches that were performed on average in 2020. With this figure [Read More]
The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types [Read More]
Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing qualification can help. [Read More]
We’ve all heard the term content is king; the more information you can have out there about your products or services and their features and benefits the better. While many understand the importance of written word and video in their [Read More]
Do you feel as though you’re struggling to engage with your email audience? Are you wondering if your email copywriting needs improvement? How can you make your written word stand out amongst the masses of emails everyone seems to be [Read More]
It seems like you can’t go anywhere at the moment without somebody talking about Influencer Marketing. Grown-ups do it, kids do it, even dogs and cats do it. So, just how did word of mouth marketing become young again and [Read More]
Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing [Read More]
Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help [Read More]
We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what [Read More]
As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools [Read More]
Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass [Read More]
Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of [Read More]
There are so many theoretical models available to us as marketers that we can use to refine and improve our marketing strategies and thinking. However, often we can feel bogged down by the sheer number that are present. So when [Read More]
Oxford College of Marketing have followed up their superb pass rate for the April 2018 examination board by being rewarded with 12 CIM commendations. Such prestigious commendations are only awarded by The Chartered Institute of Marketing for excellent academic standards [Read More]
The 5 M’s of Marketing is a useful marketing model which can be used in a number of different ways. It identifies five different internal elements of the marketing plan which need to be addressed if the plan is going [Read More]
Stakeholders are important to identify and manage in order for our businesses and/or projects to have a high chance of success. The project or idea can be affected by those stakeholders involved, and also how the project can in turn [Read More]
When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you [Read More]
Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog [Read More]
Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) [Read More]
Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. [Read More]
Raise your hand if you’ve ever defined a problem or opportunity but then struggle to work out quickly and easily what the options are and how they compare? I imagine a few hands went up there, or you imagined you [Read More]
Oxford College of Marketing have followed up their best-ever Chartered Institute of Marketing exam results by receiving 15 further prestigious commendations. Such commendations are only awarded to CIM study centres that demonstrate outstanding academic standards. The Chartered Institute of Marketing [Read More]
Do you buy everything you see advertised? Or everything you see on display in a shop window or on a website? Most of the time your answer will ‘no’ because that’s not how we shop. We’d quickly run out of [Read More]
Join us on Thursday 25 May at 12.30pm (BST) for our latest practical marketing webinar where we focus on the basic SEO practices. Search engines serve millions of users a day and allow organisations to connect with those searching for [Read More]
It is interesting to note that most new products and services launched onto the market fail to deliver the expected results and there seems to be a lot of debate as to the reasons why. The failure rate seems to [Read More]
Social media has exploded as a platform for marketing businesses. Some business models exist entirely on social media with little or no alternative online presence. Whilst some diligently invest marketing and adverting spend on running successful social media campaigns as [Read More]
No matter what type of business you’re in, one of the most beneficial areas that you can focus your time, money and effort on is marketing. With the advent of the digital age, everything is quick, easy and at your [Read More]
Whether you are undertaking a professional qualification or even a Masters's degree, many students don’t fully understand why they need to include references in their dissertations and assessments. It’s not just to make your life difficult, or to make sure [Read More]
