Join us on Thursday 25 May at 12.30pm (BST) for our latest practical marketing webinar where we focus on the basic SEO practices.

Search engines serve millions of users a day and allow organisations to connect with those searching for solutions and answers to their questions. SEO is a fundamental part of any successful digital marketing strategy and is crucial in supporting a good online user experience. Despite this, many businesses still fail to understand the basics and get them right.

During this insightful webinar, search marketing expert Lee Benning will guide you through the bare minimum that you need to know about SEO. The webinar will provide an overview of the key elements of search engine optimisation to help those who maybe new to the discipline. It will also provide useful tips for others who may already have some knowledge of SEO techniques.

The webinar will cover how search engines work, how organisations can choose and select the right keywords as well as identify any technical issues. It will also detail how businesses can attract links and provide a checklist for content publishing.

Lee Benning is a digital marketing consultant and works with a variety of brands and agencies, supporting their digital initiatives for over 10 years. He is a Google Certified Partner as well as Chartered Institute of Marketing graduate. Lee is also a tutor for Oxford College of Marketing, teaching and providing assessment supporting our digital marketing qualifications.

To register your place for our webinar on Thursday 25 May at 12.30pm (GMT), simply complete our short sign up form. All registered guests will also receive the recording after the event via email.

To find out more about The Oxford College of Marketing or this webinar series, you can get in touch with our team by calling +44 (0)1865 515255 or emailing