Watch our latest ‘PR Reputation Management’ webinar, with experienced PR practitioner, Dr Jane Tonge. 

This webinar explores the role of public relations in managing reputation. It looks at how reputations are won and lost as well as the steps organisations need to take to build, maintain and protect their reputation.

What Is PR Reputation Management?

PR reputation management can be defined as using public relations to protect a business’ online reputation. This type of reputation management is all about online visibility and is heavily influenced by a company’s marketing activities. 

This could include responding to online customer reviews, using influencer marketing to create a positive brand buzz, or removing negative online articles. 

Why PR Reputation Management Is So Important 

In the era of enhanced interconnectivity, reputation management and PR go hand in hand. The digital age has changed the way businesses need to approach the way they interact with their customers and handle any negative press. 

PR reputation management provides an opportunity for many businesses to take ownership of monitoring and shaping the public’s perception of their brand and maintain a professional image at all times. 

About The Trainer

Dr Jane Tonge is Director of Boost Communications and Training and is an experienced PR practitioner and PR academic. Jane provides PR consultancy services for a range of clients in healthcare and education and specialises in networking training.

Access the webinar recording below:

 

You can also download the slides for this session here.

Missed out on our first PR on Demand Webinar on ‘Digital, Audiences and The Drivers of Change’? You can watch it back here

To find out more about the Oxford College of Marketing, get in touch with our team by calling 01865 515255 or emailing us at enquiries@oxfordpeg.com. Alternatively, you can fill out our online enquiry form here.