As a relatively new social media platform, TikTok is growing in popularity. While the platform is incredibly popular amongst young people the world over, it is becoming increasingly appealing to a more diverse range of demographics. Indeed, many brands are now turning their attention to the short-form video app in a bid to appeal to a younger audience. There are many benefits brands can get from investing efforts in TikTok. In this post, we consider the main reasons why.

It is Easy To Reach A Large Audience

It’s relatively simple and easy for brands or individuals to reach a large audience on TikTok. This is because the platform runs on a content graph rather than a social graph, which is common with other platforms. This means that the TikTok algorithm serves content to users based on their interests. It is therefore not necessary to have a large following for people to see your content.

Content flow on this platform is not slowed by the need for followers, which means brands can quickly and easily reach their target audience without having to build up a follower base first. They simply need to create content that appeals to the interests of their target audience.

Engagement Rates Are at An All-Time High

Tik Tok has a loyal and very active audience because the platform serves users content they are interested in and enjoy. In the UK, the average engagement rate on the platform is 14.7%, and users often share content they like. This is great for brands as it gives them greater exposure. Brands do well on the platform when they co-create with the community by encouraging user-generated content and starting hashtag challenges, for example. The platform is also being used to encourage brands to collaborate with influencers across the globe.

Brands Can Reach Unique Audiences on TikTok

TikTok boasts many unduplicated users and a growing number of people who exclusively watch videos on this platform. This presents an excellent opportunity for brands to reach and connect with new audiences. The platform also has a large youth audience, many of whom may be difficult to reach using other avenues or platforms. This makes it a potential goldmine for any brand with a target audience of those below the age of 30.

TikTok Has a Huge international Following

With over 2 billion downloads, TikTok has over 800 million active users globally and is used in 150 different countries. As a relatively new platform, it is constantly growing. This gives brands a fantastic opportunity to reach a global audience. Given how much easier it is to reach a large audience and go viral on TikTok, compared to other social platforms, brands have an unprecedented opportunity to reach the platforms massive user base.

Brands are increasingly realising the potential that TikTok offers for reaching and connecting with their target audience. While the platform may not be right for every company, it is certainly worth a look for most.

Learn How to Grow Your Online Audience with Us

Here at the Oxford College of Marketing, we are passionate about helping aspiring marketing professionals who want to learn more about how to engage with their audience online. We offer specialist Chartered Institute of Marketing courses for professionals in all stages of their careers, whether you have just finished your A Levels, or want to progress to senior level. Find out more about our courses here.