Watch our latest ‘Digital, Audiences And The Drivers of Change For The PR Profession’ webinar, with Chief Executive of Digital Drums Ltd, Steve Dunne

The first in our PR on Demand webinar series, provides an insight into some of the trends PR practitioners need to be mindful of, to ensure that their communications are resonating with their target audiences. 

The Importance of Digital Marketing For PR 

There is little doubt that the digital world has transformed marketing, and PR specifically, during the last 10 years. 

Social media has created Instagram, TikTok and Snapchat influencers that have enabled brands to connect with new markets; it’s created a new third party endorsement through sharing of content – but it has also created keyboard warriors, activism and social media storms that have brought powerful brands to their knees.

In this webinar, Steve Dunne examines the key ingredients that make for a successful digital PR campaign and ensure meaningful returns on the investment in time, budget and people that winning campaigns require.

Access the webinar recording below:

 

You can also download the slides for this session here.

To find out more about undertaking CIPR courses with the Oxford College of Marketing, get in touch with our team by calling 01865 515255 or emailing us at enquiries@oxfordpeg.com. Alternatively, you can fill out our online enquiry form here.