Marketers work in a constantly evolving landscape. To remain successful, it’s vital to stay on top of changing trends and technologies. Marketing is not a skill you can simply master once and use in the same way for life. Those working within this industry must be willing to commit to lifelong learning. This blog will discover ways you can stay on top of the latest marketing trends and continue to evolve in your career as a digital marketer.

Staying on top of the latest marketing trends

The tools and technologies used by marketers are constantly evolving, with new ones emerging all the time. It’s vital for marketers to invest time and effort learning how to use new tools and updating knowledge on those that have been around a while. Those who fail to do this can easily fall behind the times and, as a result, fall behind the competition.

Similarly, marketing trends are constantly evolving. It may seem daunting to keep up with every new trend as it emerges, and, of course, some disappear as quickly as they came. However, marketers should always keep their finger on the pulse and remain aware of trends that are taking off.

Where should marketers focus their learning?

Of course, it would be impossible for marketers to learn and master every new tool, technology and trend that arises. Instead, individual marketers should focus their learning efforts on the changing marketing landscape. For example, if certain social platforms or digital tools are more relevant to the work you do, focus your efforts on developing knowledge in these areas. If you want to learn more about a specific new tool, invest time in this.

Different learning approaches for marketers

Thankfully, there is a wealth of knowledge available on marketing, and much of it is free. There are many ways marketers can learn and develop new skills.

Self-directed learning

Self-directed learning is something every marketer should be engaging in on an ongoing basis. This involves independent research and learning, which can be focused on pretty much any topic. This will include reading books and articles as well as watching tutorials, networking with other marketers and attending webinars.

As well as research-based approaches to self-directed learning, it’s a good idea to experiment and learn through practice. Of course, you would not want to use your client’s accounts for this but consider creating dummy accounts instead. Hands-on learning is a great way to get confident with specific processes and tools.

Structured learning

Structured learning involves taking a course, whether this is delivered online or in a face-to-face setting. This option is ideal for marketers who want to dive deep into a specific topic or set of topics. The good thing about structured learning is that you get the benefit of a tutor to support your learning, provide feedback and answer any questions you may have. The downside to courses is that they often come with a price (although free or inexpensive options do exist). It’s important to weigh this up against the value you will get from taking a course, which may well outweigh the cost if it furthers your career or helps you gain more clients.

Marketers should never stop learning because the landscape they work within is constantly changing and evolving. If you’re unsure where to start or direct your learning, begin by scheduling time each week for professional development. Then, consider which tools or topics you would like to learn more about and start there with self-directed learning. Just begin by building the habit. If, in time, you want to dive deeper into a specific topic, consider taking a specialist course.

Become a Successful Marketer with Us Today

As the digital marketing landscape continues to evolve, there will be new challenges that arise for all professionals who work in the marketing industry. We offer specialist marketing courses that can help you navigate this difficult landscape and understand the marketing fundamentals. View our courses here.