Of course most companies have a variety of products and will have products at different stages of their life cycle. The marketer who is planning future growth needs to look across their product range and assess the growth options (see [Read More]
Having defined broad corporate objectives for the organisation, which are normally expressed in financial terms such as cash profit or return on objectives, and developed an overall corporate strategy to achieve these objectives we then move into the marketing planning [Read More]
Organizations can set objectives but they often bear little resemblance to actual forecasts. The exercise then needs to be carried out to compare the overall corporate objective (where do we want to be - e.g. sales increase of 40 per [Read More]
Jo Ellick suffered a great tragedy while studying for her Diploma in Marketing when her husband was struck with cancer. Jo gave up on her studies to care for her husband. After he passed away, Jo took the brave leap [Read More]
The process of analysis as part of the planning process involves both an external audit and an internal audit. The advantages of scanning the environment include: · Opportunities can be spotted and capitalized upon · Provides objective information which [Read More]
With pass rates of 100% in August 2012 for our CAM Digital Award students and with success stories like Anja Johnson, an OXCOM student who achieved the world’s highest marks, there has never been a better time to consider studying [Read More]
The marketing planning process, particularly in the contemporary digital landscape, is of paramount importance. Planning is an essential activity for any marketing project. Without a proper plan, even successful campaigns can become chaotic and less effective. In today's environment, with [Read More]
The landscape of marketing has undergone some remarkable transformations over the centuries. From the simple trade practices of ancient times to the complex digital strategies of today, marketing has continuously evolved, adapting to technological advancements and changing consumer behaviours . [Read More]
This year’s Chartered Institute of Marketing (CIM) graduation ceremony was a proud day for all, but one lady in particular was feeling on top of the world due to her receiving the highest marks in the world for one of [Read More]
Marketing has been around since the early 20th century, and has developed in five main stages, some of which are still used to this day. Marketing is pinpointed to have begun during the early days of mass production, pre 1920s [Read More]
Marketing metrics are essential and Oxford College of Marketing measures every stage of success. We measure the number of students that attend one of our intensive weekends, move on to take up a vocational course and sit exams and deliver [Read More]
The world of digital marketing is a new and somewhat confusing place to be, whether you are just starting out with your digital marketing journey or you are a seasoned marketer just trying to keep up and refresh your skills [Read More]
3 A grades – Anna Kennedy and Michaela Skanarova – joint winners of the Oxford College of Marketing Digital Prize Oxford College of Marketing takes great pleasure in awarding their Digital Prize to Anna Kennedy and Michaela Skanarova. Here is [Read More]
Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them [Read More]
CIM and CAM exam results Exam results time always provides an opportunity for jubilation and also alas, for disappointment. Congratulations to all those who passed, and commiserations to the few who failed. I am really sorry we have let you [Read More]
Over 250 people achieved outstanding results in the CIM and CAM December 2010 exam board with OxCOM! * 100% pass rate for ALL CAM Digital Awards * 100% pass rate for the Diploma in Digital Marketing * 100% Pass rate [Read More]
