Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user’s attention and keeping them interested. Yet writing for the web is different to writing for print and other media. There are different considerations when it comes to language, style, layout and content. You have to understand how to develop an effective ‘tone of voice’ and how to move the online reader through your site. This engaging, practical training course will show you how and help demystify online copywriting. This course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn – through a combination of theory and examples – how to craft successful digital copy from scratch right through the drafting and editing stages.

LEVEL: Intermediate to Advanced
RUNNING TIME: 1 Hour 42 Min
• Intro to Copywriting for the Web
• Why are you writing?
• How the web affects copywriting
• What makes good writing?
• How people read online
• Whom are you writing for?
• Getting the words right-Planning
• Drafting your copy
• Editing your copy
• Readability online-Part1
• Readability online-Part2