AI content tools like ChatGPT and Claude can help you scale faster, but without the right AI brand voice guidelines, your messaging can quickly drift off-brand. A clear and structured approach to tone, phrasing and prompts is key to ensuring AI-generated [Read More]
Artificial Intelligence (AI) is rapidly transforming how organisations operate, from internal efficiencies and customer experiences to marketing personalisation and product innovation. However, this acceleration in adoption is now being met with equally fast-evolving regulatory oversight. With landmark legislation like the [Read More]
The way people search for information is undergoing a change and a transformation and this means we have more tasks to add to our marketing to do lists. Traditional Search Engine Optimisation (SEO) has long been the cornerstone of digital [Read More]
At Oxford College of Marketing, we love hearing CIM graduate stories about students' experiences studying with us and how their qualifications have helped shape their careers. In this blog, we speak with Tendai, a recent graduate of the CIM Diploma [Read More]
Michael Porter proposed the concept of three generic (or ‘catch all’) strategies in his 1985 book, “Competitive Advantage: Creating and Sustaining Superior Performance”. The basic proposal of Porter's Generic Strategies are that there are three main approaches that organisations can [Read More]
A good content strategy can give you a strong foundation for many areas of success. When executed correctly it can take you to your correct audience, improve your brand perception and reach, and longer term - depending on the nature [Read More]
Acquiring a CIM qualification is undeniably a significant step forward in both your career and personal growth journey. Nowadays, the CIM offers a diverse array of awards, certificates, and diplomas. Before delving into the specifics, let's first explore the benefits [Read More]
We need information and insight to generate relevant content, products or services, distribution strategies and ultimately a strong relationship with our customers. Ultimately, we need to be able to attract, retain and develop loyalty that leads to advocacy by knowing [Read More]
In today's fast-paced media landscape, having a well-oiled press office is not just an asset—it's a necessity. The ability to engage effectively with the media can make or break your organisation's public image and influence. This is where mastering media [Read More]
The most successful companies in the world have developed and maintained a brand strategy that has enabled them to compete or stand out. At the same time, branding and brand strategy is a complex and interwoven with other areas of [Read More]
There are many ingredients to a successful PR campaign. Creativity, resources, media contacts and expertise are just some of them. In this strategic mindset webinar, Steve Dunne delved deep into the essence of strategic thinking and how to seamlessly integrate [Read More]
As the marketing landscape continues to evolve, staying ahead isn’t just an advantage; it’s a necessity. This series of MarTech club webinars will transform your marketing strategy, embracing personalisation while navigating the increasingly stringent data privacy regulations. We’ll also focus [Read More]
So, you’re considering studying a professional qualification - firstly, good for you! Secondly, perhaps you’re now realising that this is a sizable commitment. And you have a home to keep up with, a long commute, kids, a social life, perhaps [Read More]
Did you know that 8 out of 10 Oxcom graduates have been offered a promotion or pay rise within 12 months of completing their qualification? Our Oxcom Alumni Survey is designed to capture insights into how our recent students have [Read More]
Have you ever wondered what sets apart the TikTok sensations from the rest? Look no further because our recent webinar with Lydia Baldwin, "The Secrets to TikTok Success," delved deep into the strategies and techniques essential for conquering the ever-evolving [Read More]
When planning social media strategies encompassing influencers, viral posts, and integrated campaigns, LinkedIn Ads might not immediately come to digital marketers' minds. Nevertheless, LinkedIn has been gradually securing its place among the big global ad platforms. In 2023, LinkedIn generated [Read More]
Get to grips with the top 5 ai marketing trends set to define 2024 in our latest webinar. Led by digital marketing expert Robyn MacMillan, we cover in-depth analysis, real-world examples, and practical strategies to leverage these trends for marketing [Read More]
From the first alarmist social media posts to the ensuing avalanche of phone calls, this webinar provides a comprehensive approach to crisis management with Carmel O'Toole During the session Carmel, a seasoned journalist and award-winning PR practitioner with over 30 [Read More]
The future of TV advertising is both challenging and rife with opportunities. We all have that one TV ad etched in our memories - be it Cadbury’s Dairy Milk Drumming Gorilla, #Like A Girl from Always, or John Lewis’ captivating [Read More]
The social media landscape has been one of the most dynamic sectors in marketing in recent years. Algorithms change, platforms experience exponential growth while others lose their appeal, and existing platforms evolve, surprising both users and marketers. Whatever 2024 brings, [Read More]
With the growing use of AI marketing tools, our industry is undergoing yet another revolution. Whilst AI undoubtedly brings some challenges, it also heralds a great many opportunities, such as: Content Idea Generation Copy Content Creation Image & Video Content [Read More]
Congratulations! You’ve achieved a globally recognised qualification, so what’s next? The CIM is the World’s leading professional marketing body and you chose your qualification well. It can and should be a route to career progression. Hopefully our set of steps [Read More]
Discover how to build loyalty marketing strategies that keep your customers coming back by exploring the latest trends shaping the landscape. In the marketing world, it's widely recognised that acquiring a new customer can cost five times more than retaining [Read More]
Dounyaazad completed with us in June 2023 with a CIM Certificate in Professional Marketing, Even while facing great adversity in her home country of Sudan, Dounyaazad's determination knew no bounds. We caught up with Dounyaazad to hear about her experience studying the [Read More]
