The most successful companies in the world have developed and maintained a brand strategy that has enabled them to compete or stand out. At the same time, branding and brand strategy is a complex and interwoven with other areas of our lives and businesses – competition, economics, marketing, psychology, winning vs losing – so how can you get it right?
In this 60-minute webinar, Robert Janeiro explored the world of branding, what a brand strategy looks like, how others maintain brands, and why being known can also be limiting to a brand.
As the webinar drew to a close, participants engaged in a Q&A session with Robert, delving into the nuances of developing this strategic mindset. Missed the live event? Don’t worry – we’ve got you covered with this comprehensive recap:
Watch the Webinar
About the Speaker
Robert is Chief Strategy Officer to a leading fintech with 10 million customers and an advisor to a VC firm and a middle east advisory firm. His work covers corporate strategy, marketing, investor & external relations, strategic partnerships, crisis & issues, growth & profitability, investment analysis, and horizon scanning. He draws his experiences from working across alternative investments, investment banking, fintech, government, and strategic consulting.
Next Steps
If you’re interested in gaining an advanced understanding of PR strategy, content management, media and engagement, and PR leadership, check out our CIPR Professional Diploma. If you’d like to sign up for our next start date, contact us now.