At Oxford College of Marketing, we love hearing CIM graduate stories about students’ experiences studying with us and how their qualifications have helped shape their careers.
In this blog, we speak with Tendai, a recent graduate of the CIM Diploma in Professional Marketing, about why they chose this qualification, how they found the learning experience and the impact it has had on their career.
Why did you decide to study the CIM Diploma in Professional Marketing?
Having completed my Bachelor’s degree in Marketing at the University of Zimbabwe, I decided to study the CIM Diploma in Professional Marketing because I wanted to further develop my marketing expertise and align my knowledge with global industry standards, particularly in Marketing Strategy, Innovation and Digital Marketing, which are areas I’m deeply passionate about. When I relocated to the UK, I decided to pursue a Level 6 Diploma in Professional Marketing, which the Chartered Institute of Marketing was offering, and the Oxford College of Marketing came top of list. I thought this was the perfect step to deepen my strategic marketing knowledge and position myself for future career growth in a constantly evolving sector.
Which study method did you choose and why?
I chose to study with the Oxford College of Marketing via distance learning. This method allowed me to balance my studies with my work commitments, while also continuing some community volunteer marketing activities I take part in during my spare time. The flexibility of online learning enabled me to study at my own pace while still receiving structured support from tutors and access to high-quality and up to date learning materials.
How did you find studying for your qualification?
It was both challenging and rewarding. Since this was my first UK-based professional qualification, I initially had to adjust to the academic expectations and assessment formats. However, the support from the wonderful Oxford College of Marketing tutors and resources made the learning process smooth. I particularly enjoyed applying the concepts from my coursework to real-world marketing situations, also seeing the learnings make a difference where I applied them was amazing.
What have you learnt from the qualification?
The qualification has broadened my strategic marketing perspective. I gained a deeper understanding of customer insights, digital marketing, and innovation. It also enhanced my ability to apply data-driven decision-making in developing marketing campaigns, managing them and measuring success. The practical approach of the course which combines tried and tested marketing frameworks and models, allowed me to develop problem-solving skills that are essential for marketing roles in today’s dynamic business environment.
What advice would you give to others looking to study the CIM Diploma?
Well, firstly I would say, go for it! Don’t let fear of the unknown or uncertainty hold you back. Also knowing ‘why’ you are pursuing the CIM diploma will help you stay focused when it gets challenging.
Be prepared to invest time and effort, the course is rigorous but highly rewarding. I recall the days I would travel to other cities for a change of environment, just to read and work on my assignments. This helped me to stay motivated to complete my studies.
Take action and apply what you learn in real-world scenarios. I like a quote by Miguel Ruiz which says, “You can have many great ideas in your head, but what makes the difference is the action. Without action upon an idea, there will be no manifestation, no results and no reward.” Which basically stresses the importance of putting all learning into action.
Lastly, I would say stay organised and plan your study schedule. Balancing work, study, and personal life can be challenging, so time management is key.
As a CIM Graduate, would you recommend doing a CIM course with Oxford College of Marketing?
Absolutely! The Oxford College of Marketing provides exceptional support, flexible study options, and high-quality resources. The tutors are knowledgeable and always ready to assist. My experience with them has been outstanding, and I would highly recommend them to anyone looking to advance their marketing qualifications.
If you would like to find out how your marketing career could benefit from the CIM Diploma, or any of our courses, contact us today.