TOWS Analysis: A Step by Step Guide

2021-10-29T12:08:15+01:00

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and Strengths.  Similar to a SWOT, a TOWS analysis will involve the identification of an organisation's strengths, weaknesses, opportunities and threats; however, often a key criticism of a SWOT analysis is that it doesn’t show the relationships between the different factors and [...]

TOWS Analysis: A Step by Step Guide2021-10-29T12:08:15+01:00

How to Undertake the Perfect SWOT Analysis

2018-06-24T11:54:12+01:00

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

How to Undertake the Perfect SWOT Analysis2018-06-24T11:54:12+01:00

Market Map – Professor Malcolm McDonald

2016-12-10T17:16:27+00:00

How to produce strategic plans for your key customers. Find more marketing videos at OxLearn

Market Map – Professor Malcolm McDonald2016-12-10T17:16:27+00:00

Market Segmentation – Oxford College of Marketing

2016-12-10T17:16:27+00:00

Market Segmentation - Oxford College of Marketing How to assess whether your marketing strategies create or destroy shareholder value

Market Segmentation – Oxford College of Marketing2016-12-10T17:16:27+00:00

Malcolm McDonald – The Role of World Class Strategic Marketing Planning.

2016-12-10T17:16:27+00:00

Professor Malcolm McDonald will help you to understand: The challenges of planning and how world class companies deal with them The need for marketing planning How and where to begin How to get an overview of the total process Find more marketing videos at OxLearn

Malcolm McDonald – The Role of World Class Strategic Marketing Planning.2016-12-10T17:16:27+00:00