strategy

Evaluating Strategic Options Using SAF Strategy Model

2022-03-10T10:08:01+00:00

When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you need to do is decide on a criterion by which to assess your options and a useful approach is to [...]

Evaluating Strategic Options Using SAF Strategy Model2022-03-10T10:08:01+00:00

Using The Ansoff Matrix to Develop Marketing Strategy

2020-11-19T12:44:31+00:00

The Ansoff Matrix was developed by Igor Ansoff and initially published in the Harvard Business Review. It is a core business strategy tool, taught in business schools to MBA students and utilised throughout businesses globally. Ansoff suggested that there were effectively only two approaches to developing a growth strategy; through varying what is sold (product growth) and who it is [...]

Using The Ansoff Matrix to Develop Marketing Strategy2020-11-19T12:44:31+00:00

Marketing Planning: Influences on Objectives and Strategy

2016-12-10T17:16:23+00:00

Having defined broad corporate objectives for the organisation, which are normally expressed in financial terms such as cash profit or return on objectives, and developed an overall corporate strategy to achieve these objectives we then move into the marketing planning process. Of course it is dangerous to assume that the planning process can proceed in isolation without consideration of possible [...]

Marketing Planning: Influences on Objectives and Strategy2016-12-10T17:16:23+00:00