Strategic Marketing, Tactical Marketing: Definitions And Differences

2018-12-07T22:51:57+00:00

We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]

Strategic Marketing, Tactical Marketing: Definitions And Differences2018-12-07T22:51:57+00:00

How to do Marketing Planning Under Tough Circumstances

2019-04-13T18:17:14+01:00

I’m not going to beat around the bush: if you want your marketing to work, then you need to have a plan. However, we live in the world of “now”. We all have clients or bosses who want us to “deliver results fast”. They all agree that marketing planning is great but…”Can you do some marketing now?” When faced with [...]

How to do Marketing Planning Under Tough Circumstances2019-04-13T18:17:14+01:00

Creating a Strategic Marketing Plan

2018-06-24T12:45:57+01:00

Over the coming months, as we edge closer to the roll out of the new CIM Certificate/Diploma in Professional Marketing syllabi in September 2014, we will be looking at some of the key topics that fall under the new modules. Strategic Marketing: Creating a Strategic Marketing Plan One of the mandatory areas covered in the Strategic Marketing module of the [...]

Creating a Strategic Marketing Plan2018-06-24T12:45:57+01:00