Should We Question Traditional Strategic Marketing Planning Models?

2018-06-24T11:13:57+01:00

Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) should be a structured approach, based on carrying out the following steps: Situation Analysis (where are we now?) Objectives (where [...]