What is a PESTEL analysis?


A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation. The letters stand for Political, Economic, Social, Technological, Environmental and Legal. In this blog, we will look at what a PESTEL analysis is used for as well as the advantages and disadvantages of using it in a business setting. In marketing, [...]

What is a PESTEL analysis?2021-10-29T10:39:40+01:00

The Importance of a Strategic Audit


A strategic audit assesses your current business strategy, how suitable it is for your business and whether your company is in position to execute the strategy. Performing a strategic audit on a regular basis is crucial to the success of the business, as the strategy needs to constantly be taking into account market conditions and changes. So how does a [...]

The Importance of a Strategic Audit2021-10-29T12:04:06+01:00